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13 selected videos
How to Search Facebook for Social Media Marketing
To succeed at Facebook marketing, you need to know how to identify Pages of similar companies and competitors that you can emulate. (Class materials at http://bit.ly/srchfb). In this video, Jason McDonald overviews how to search Facebook, directly by using Facebook's search feature, and indirectly by using the site: command on Google. In this way, you can input your keywords, identify interesting company Pages on Facebook as well as groups, persons, or topics, and then inventory what you like,...
Related topics : search & social media marketing / social media marketing companies / using social media marketing
The Importance of Free to SEO, AdWords & Social Media Marketing
There's nothing better than free, is there? This is very true for SEO, AdWords, and SMM. (Materials at http://bit.ly/2eXYz26). Many marketing experts use this concept of the sales funnel. I hate that concept! It implies that people are basically stupid and passive, like marbles falling down a chute.I recommend, instead, that you think of a sales ladder. People are pro-actively searching for products and services just like yours (or hearing about them), and then they are pro-actively moving from...
Related topics : free social media marketing / using social media marketing
Pinterest Basics: How to Use Pinterest for Marketing
Pinterest is perhaps one of the most innovative social media platforms because of the idea of an “idea board.” (Materials at http://tinyurl.com/gwqdfps). In this video, I’ll explain the basics of Pinterest, including some tips on how to search Pinterest and how to conceptualize using “idea boards” for your marketing efforts. I’ll also cover how to search Pinterest for ideas for your own company, product, and/or service. Let’s get started!
Related topics : social media marketing ideas