FutureMBoston
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4 selected videos
Social + Analytics: Does Social Media Opinion Matter?
FutureM 2013 session with Crimson Hexagon
Social media metrics are at the leading edge of marketing and market research practice. However, it's important to distill the useful from the trendy. This panel, lead by Crimson Hexagon, brings together leading marketers to speak honestly about the merits of social data, and to discuss situations when traditional metrics and research should not be discarded in favor of social media analysis. Panelists will dig into which traditional metrics are best,...
Related topics : social media analytics market research / using social media for marketing research / social media marketing strategy / social media marketing strategist / why social media matters to your business
It's Harder Than It Looks: What Musicians Can Teach Us About Engaging Markets
FutureM 2013 session with Nancy Baym
Social Media seems to be a marketers dream with so many ways to reach and listen to current and potential customers. In the music industry, "connect with audiences" has become a catch phrase. But when you look closely at what musicians and music marketers have to do to connect with audiences, you realize it takes a lot more than showing up. Show up for this session to see the difficult and sometimes dark parts musicians face in building and maintaining...
Related topics : social media for market research / social media marketing for musicians
Social Without Borders: Succeeding in a Global Social Media Landscape
Today's largest brands have customers across the globe: customers who speak different languages, use technology differently, and don't always share the same tastes in content. Because of this, the future of a brand's social media presence must be as global and dynamic as the consumers it strives to connect with. In this session we will learn ways in which brands are truly succeeding on a global social stage.
Related topics : brands using social media / social media branding / social media today
FutureM 2011 | What's Next in Marketing
A first ever multi-location event experience throughout Greater Boston. The freshest thinkers in marketing, media and technology. The edge of what's new and what's next in Marketing. October 2011 | Please visit http://futurem.org/
Related topics : greater media marketing
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