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2 selected videos
Using Social Media Tools to Build Engagement
Businesses that have a social media strategy as part of their marketing communications plan are well placed to reap the benefits that social media can bring. In this podcast, Beth Perell, VP of Communications and Information Management at Goodwill Industries International discusses how her organization is leveraging the power of social media tools to build engagement with its various customer segments. Beth describes the tactics and tools that Goodwill uses, discusses the differences between...
Related topics : benefits of social media marketing for business / social media marketing plan / social media management tools / marketing through social media / b2b social media strategy
Social Media for Research
Are social media platforms worth using as tools for business research? Absolutely, says Scott Brown, Library Services Manager at Qualcomm. In this podcast, Scott shares his knowledge of the different social media tools and explains how best to leverage them for serious research. From researching a potential supplier to finding experts on a particular industry, Scott demonstrates the benefits of knowing how to navigate the myriad social tools with concrete examples and shares tips and tricks on...
Related topics : social media tools for business / social media management tools / research social media / social media management services / social media tips
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