1to1 Media

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7 selected videos

Driving Brand Awareness Using Social Media

A growing number of companies are leveraging social media connections such as Facebook and Twitter to generate more buzz about their brands. ShopVisible CEO Sean Cook shares his views on steps that marketing leaders can take to maximize their social media connections to drive higher sales. He speaks with 1to1 Media's Tom Hoffman.

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Related topics : brands using social media / social media marketing companies / leverage social media marketing / social media branding / marketing through social media

Take 30 Webinar : The 3 C's of Marriott Rewards Successful Social Media Strategy

In this 1to1 Media Take 30 webcast, Michelle Lapierre, Senior Director of Customer Experience and Social Media at Marriott Rewards, talks with Mila D'Antonio about the details of the Marriott Rewards social media strategy, as well as current trends in social engagement for the wider hospitality industry.

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Related topics : social media strategy / social media trends / social media engagement

The New Face of Direct Marketing

1to1 recently brought together several direct marketing experts for a roundtable discussion on the topic. Dave Frankland, principal analyst at Forrester Research, Lois Geller, owner of agency Lois Geller Marketing Group and author of "Response! The Complete Guide to Profitable Direct Marketing," and U.S. Postal Service direct marketing gurus Cat Moriarty and Doug King discuss how direct marketing is changing, and what marketers should pay attention to most to succeed in this new customer...

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Related topics : direct marketing media

The Changing Face of Direct Marketing

Legislative, technological and market forces have dramatically altered the direct marketing landscape. Larry Kimmel, the recently-named CEO of the Direct Marketing Association (DMA), shares his views on the key challenges and opportunities faced by direct marketing leaders. He speaks with Tom Hoffman of 1to1 Media

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Related topics : direct marketing media

Social Media and Viral Marketing

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Direct Marketing: Where Do We Go From Here?

In part two of 1to1 Media's Hot Topic Roundtable, Dave Frankland, principal analyst at Forrester Research, Lois Geller, owner of agency Lois Geller Marketing Group and author of "Response! The Complete Guide to Profitable Direct Marketing," and U.S. Postal Service direct marketing gurus Cat Moriarty and Doug King share their predictions of direct marketings future.

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Related topics : direct marketing media

Learn More About the Social Customer With Text Analytics

There's a lot that companies can learn about what consumers are saying about them in social media. Clarabridge President, Co-Founder and CTO Justin Langseth shares his recommendations for using text analytics and sentiment analysis to learn more about customer attitudes and preferences in social media. He speaks with 1to1 Media's Tom Hoffman at the Gartner Customer 360 Summit.

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Related topics : social media analytics