Adobe Marketing Cloud
Rank: 93 / 4486
10 selected videos
What lies ahead for social advertising themes and trends
Paid social media revenues are predicted to grow from the $4.6 billion cited in 2012 to over $9.2 billion in 2016. These figures account for investments in all facets of paid social media advertising. As marketers and advertisers rationalise this very real advertising channel in their entire paid media mix, new opportunities to reach customers, create engagement, broaden brand awareness, and encourage direct response continue to present themselves.
Presenters:
Twitter: Bruce Daisley,...
Related topics : social media advertising trends / new trends in social media marketing / marketing through social media / social media branding / direct marketing media channels
Seminar: Measuring social engagement in hard numbers
Today’s marketers are expected to deliver relevant customer messages and experiences at every stage of increasingly complex - and unique - customer journeys. To do that, marketers need to understand the different touchpoints of social customers, a process made more difficult by the fact that many social engagements within a customer journey are not with brand-owned content, sites or apps.
Presenter(s):
Jack Ashman, Social Media Consultant, Adobe
Roberto Kusabbi, Senior Social Media...
Related topics : social media community manager / social media marketing consulting / social media brand management / social media consultant / manage social media
Social Listening
Use Adobe Social to monitor social media conversations and see how they affect your company's bottom line. Use keywords to gather qualitative data, such as sentiment, and quantitative data such as number of mentions and audience size. Work with Adobe Digital Marketing Suite to get insight into how these social media conversations affect business objectives, like revenue.
Related topics : monitoring social media conversations / social media monitoring companies / using social media marketing / social media marketing companies / marketing through social media
Paddy Power and Effective Social Media Solutions
Social media monitoring is important for Paddy Power, an online betting company. Adobe has helped Paddy Power to significantly scale the number of campaigns that they can run on Facebook. They can have hundreds of campaigns without having to have hundreds of people producing them. The Adobe Social products have helped Paddy Power to see what the engaging posts are and how to turn those into ads. With Adobe, Paddy Power has been able to help figure out how fans become customers. Without Adobe...
Related topics : social media power / social media solutions / social media monitoring companies / monitoring social media / social media help
Active Network Understands The Value of A Facebook Fan
When The Active Network started social media a few years ago, it was a trial. They were given a little rope to try some innovative things, but Justin Ramers, Director of Online Marketing, new that if he couldn't measure it...it would eventually go away. Today, the ROI of social media is still a big issue for many companies. With Adobe, The Active Network has figured out how to measure the exact worth of Facebook fan, whether they click a like button or acquire a new fan, they know exactly how...
Related topics : social activity network / social issues in the media today / measuring social media roi
Hear how Fiat & ABN AMRO turn social media buzz into actionable insights
A lot of organisations are monitoring social media to respond to threats and track buzz. But the smart ones know that there's more to just monitoring—that conversations on the social web can tell you a lot about where to find your customers, how to market to them, and what to say when you do. Learn how to move beyond buzz, uncover actionable insights from social media, and turn that intelligence into an effective marketing and messaging strategy.
More information: http://adobe.ly/R0AKpJ
Related topics : monitoring social media conversations / social media intelligence / social media tracking / marketing through social media
Adobe Social Intelligence Report
For more findings: http://adobe.ly/1dlYa1G
Related topics : social media report / social media intelligence / social network intelligence / social media index / social media network
Seminar: Unmasking the impact of brand marketing in a multi-channel world
Jamie Brighton, Head of Strategic Marketing at Adobe, hosts this Digital Journey breakfast seminar on the impact of multi-channel marketing for brands.
Marc Blinder, Director of Social Marketing at Adobe, talks us through the challenge of tracking marketing spend with a study carried out with data by Marks and Spencer.
We end with a demo of our marketing solutions with an end-to-end marketing scenario from Meghan Falter.
Related topics : branding social marketing
Media and Broadcast Industry speaks out on Digital Transformation powered by Adobe Marketing Cloud
Media and Broadcast Industry speaks out on Digital Transformation powered by Adobe Marketing Cloud
Related topics : out and about marketing and media
Retail Manufacturer Black Diamond Uses AEM Mobile to Arm Sales Reps with Powerful App
Hear from Eric Wynn, Marketing Director from Black Diamond and Matt Law, Executive Creative Director from Blink Worldwide about the decision to transition from a traditional, printed “workbook” used by their sales team for years to a compelling, always up-to-date mobile app. Hear how Black Diamond used Adobe Experience Manager Mobile to build an experience that contains all of their SKUs, product specs and sales training that is already saving thousands in production costs and generating...
Related topics : sales rep management app
10 Resources