Customer TV
Rank: 955 / 4486
3 selected videos
Marketo — Social, Mobile & the Future of Marketing Software
Marketo CEO, Phil Fernandez, explains how marketing software is tapping social media and social CRM to constructively respond to the change in control from seller to buyer. He shares how companies that adopt social business strategies, with fundamental prerequisites such as transparency and trust, are enabled with a powerful new channel to customer purchases and relationships. Phil describes how mobile is accelerating purchase cycles over the web, social and other channels and how location...
Related topics : social media marketing software review / marketing through social media
Act-On Software — Marketing Software Advice
In this marketing software discussion, Act-On Software CEO Raghu Raghavan offers candid advice in what a sales or marketing leader should consider when evaluating marketing software. He also offers first-hand experience in sharing the most common risks when deploying marketing automation software, and how to mitigate those risks. Raghu also describes how Act-On Software will use new venture capital for M&A purposes (possibly to acquire a social media company), increase R&D, grow marketing for...
Related topics : social media marketing software review / social media marketing companies / using social media marketing
Social Media Adoption Research Findings
Analysts Denis Pombriant and Esteban Kolsky recently delivered a research report titled Social Media: State of Adoption. In this discussion with Denis, we explore how business leaders are effectively aligning social media with existing business strategies, where social media remains underutilized, how organizations are deploying internal social networks and the most common obstacles that continue to stand in the way of social media payback and ROI. Additional social media and social CRM...
Related topics : internal social media strategy / roi on social media / research social media / social media content / social media report
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