Radian6video
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13 selected videos
Ann Handley on Social Media ROI
Ann Handley from Marketing Profs on social media ROI. Touching on how to address negativity and criticism in social media, and how she defines ROI from the MPDMM event alone.
Related topics : social media marketing roi / marketing through social media / social media social media
Frank Martin: Monitoring Market Trends with Social Media
Frank Martin talks about using social media to stay on top of market trends and make informed marketing decisions
Related topics : social media marketing trends / using social media marketing
Radian6 Overview
A quick overview of the Radian6 social media monitoring platform, helping companies harness the power of social media monitoring, engagement, and measurement.
Related topics : social media monitoring companies / social media platforms overview / social media help / social media engagement / social media measurement
CC Chapman: Monitoring Social Media
CC Chapman talks about the importance of monitoring social media to understand brand perception, and definitions of social media success.
Related topics : social media brand monitoring / social media branding / social media social
Jason Baer: Social Media and Reputation Management
Jason Baer discusses the evolution of using social media in a corporate environment for reputation and brand management.
Related topics : social media reputation management / social media brand management / reputation on social media / brands using social media / manage social media
Sean McDonald from Dell: Traditional vs. Social Media investment
Dell's Sean McDonald compares a typical traditional media spend with the value of engaging in social media.
Related topics : social media vs traditional media / social media engagement
Frank Eliason: Social Media ROI
Frank Eliason on his view on ROI for social media and how engagement changes your online reputation.
Related topics : roi on social media / social media engagement / online social media / reputation on social media
Web Analytics and CRM Integration
Radian6 now brings users a social CRM solution to integrate with the SalesForce.com service cloud. Social media, customer support, and sales teams can use these capabilities to associate and cross-reference social web content with customer and prospect information.
Related topics : social media integration / social media solutions
Rohit Bhargava: Social Media Influence and Effectiveness
Rohit Bhargava comparing social media to traditional media in terms of measurement and costs.
Related topics : media and social influences / social media measurement / social media social
CC Chapman: Investing in Social Media
CC Chapman discusses smart investment in social media and how to get started.
Related topics : social media investing / social media social media