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Why Social Media Is So Addictive (And Why ... - CMSWire.com
So what does drive social media use?
My answer: Human nature.
In an email interview with Dr. Pamela Rutledge , she explained:
"Social validation is important; a Facebook like is a social signal. It affirms our existence the same way that someone nodding at you on the sidewalk does. But we're also just learning to use social tools, experimenting to find out what it all means.
We have a tremendous...
Related topics : using social media as a market research tool / using social media for marketing research / using social media marketing / brands using social media / business using social media
Which Enterprise Social Network is Right for Your Intranet?
CHANNEL: Social Business
Some managers may still view them with suspicion , but Enterprise Social Networks (ESNs) are an increasingly common part of the modern workplace, and in cases, replacing intranets. The emergence of consumerized IT has lead employees to expect user-friendly systems that offer the UX and functionality they can find on the Web. A number of ESNs have stepped up to try...
Related topics : make your own social networking site like facebook / how many people use social networking sites / first social networking site in the world / business use of social networking sites / use of social network sites
How to Justify Higher Mobile Ad Spend in 2017 - cmswire.com
CHANNEL: Digital Marketing
To target on-the-go customers, marketers are shifting ad spend to mobile. PHOTO: HO JJ
It's no secret that we live in a mobile-first world. Consumers today spend more time running searches, interacting with social media, and engaging with digital content and email on mobile devices than on desktops and laptops.
According to Google , more than 50 percent of all searches...
Related topics : social media ad spend emarketer / social media ad spend 2017 / mobile media marketing / social media ad spend / search & social media marketing
CMSWire.com - Covering Customer Experience, Social ...
10 Gift Ideas for the DAM Manager in Your Life
About Us
CMSWire is a popular web magazine published by Simpler Media Group . We provide news, advice and analysis for...
Related topics : digital media marketing strategy
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