Social Media Ad Spending to Hit $24 Billion This Year ...

Global ad spending on social media will rise more than 33% this year to $23.68 billion, according to a new report from research firm eMarketer.

The bulk of those dollars will flow to Facebook, which will continue to reign supreme in the social-media marketplace, eMarketer predicts.

Facebook alone will make $15.5 billion in ad revenue this year, about two-thirds of all global ad spending on social...

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Website: http://blogs.wsj.com

Related topics : social media ad spend emarketer / social media ad spend 2017 / social media ad spend 2016 / social media ad spend / social network ad spending

eMarketer PRO Topics & Coverage Areas | eMarketer

Report Titles (subject to change) Expected Availability

Cross-Border Shopping 2017 March 2017

Digital Storytelling & Content Sequencing March 2017

Wearables 2017 March 2017

US Ad Spending March 2017

US Social StatPack 2017 March 2017

TV Trends Q1 2017 March 2017

UK Ad Spending 2017 March 2017

Programmatic Advertising 2017 April 2017

B2B and MarTech in Canada April 2017

Factors Driving Grocery Ecommerce April 2017

Worldwide Ad Spending...

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Website: emarketer.com

Related topics : social media ad spend 2017 / social media marketing trends 2017 / social media ad spend emarketer / social media ad spend / social media changes 2017

Social Media Ad Spending to Outweigh Print Revenue by 2020

The amount of money spent on advertising on social media is set to catch up with newspaper ad revenues by 2020, a leading forecaster said on Monday.

The rapid expansion of social media platforms on mobile devices, as well as faster internet connectivity and more sophisticated technology, has triggered a huge shift in the way many people get their news.

REUTERS/Kai Pfaffenbach

Advertising agency...

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Website: http://www.nbcnews.com

Related topics : social media ad spend 2017 / social media ad spend 2016 / social media ad spend / social media advertising spend / social media ad agency

Social media ads to hit $50 billion by 2019 -Zenith | Reuters

LONDON The amount of money spent on advertising on social media is set to catch up with newspaper ad revenues by 2020, a leading forecaster said on Monday.

The rapid expansion of social media platforms on mobile devices, as well as faster internet connectivity and more sophisticated technology, has triggered a huge shift in the way many people get their news.

Advertising agency Zenith Optimedia,...

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Website: http://www.reuters.com

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Global adspend in 2017: What the experts predict | The ...

India is forecast to deliver the strongest annual rise in ad spend for 2017 at 13.4% with the three other BRICS markets also expected to post growth. China is expected to lead with 7.1% growth, followed by Russia at 6.1% and Brazil at 2.1%.

"The latest consensus results present a positive outlook for advertising investment at both a global and local level," said James McDonald , senior research...

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Website: http://themediaonline.co.za

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Top 15 Social Media Marketing Trends for 2017: Based on ...

 

Things change quickly in Social Media Marketing industry.

To succeed in the long term, businesses, nonprofits, marketers and agencies need to monitor their tactics, strategies and plans closely, re-evaluate them constantly and tweak them based on latest trends and developments.

To help you do that, here is the list of Top 15 Latest Social Media Marketing Trends for 2017 based on the 8th...

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Website: http://openmindsagency.com

Related topics : latest trends in social media marketing / new trends in social media marketing / social media platforms for marketing / benefits of social media marketing for business / b2b social media marketing

30 social media marketing statistics - customerthink.com

According to Content Marketing Institute and Marketing Profs, "B2B Content Marketing 2017: Benchmarks, Budgets and Trends" report , social media is tied for second (40 percent), in terms of tactics that B2B marketers believe�to be critical to content marketing success in the new year.

More importantly, as detailed in my presentation for Supply Chain Management teams this past October, social...

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Date: 2017-03-10 05:19:48
Website: http://customerthink.com

Related topics : one source media and marketing / organizations that use social media effectively / using social media as a market research tool / using social media to conduct market research / social media market research tool

Digital Advertising Spending to Catch Up With TV by 2019 ...

Digital Advertising Spending to Catch Up With TV by 2019

Kelly Gilblom

Global spending on digital advertising is forecast to increase 15 percent next year, buoyed by mobile and social media campaigns, and is projected to equal outlays for television by 2019.

Digital expenditures in 2015 will reach $163 billion, or 30 percent of total ad spending, according to Magna Global, a media research unit...

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Website: bloomberg.com

Related topics : social media ad spend 2014 / social media ad spend 2017 / social media ad spend 2016 / social media ad spend / social media advertising spend

Analytics and Data Will Change Social Media in 2017 – Adweek

Analytics and Data Will Change Social Media in 2017

I don't need a crystal ball to tell you that in 2017, social media is only going to become more important and influential, both in society and for marketers. The key to taking advantage of this will be in the tools.

December 30, 2016

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As we wind down the year and look back on 2016, we find that social media is on everyone's lips-but perhaps...

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Website: http://www.adweek.com

Related topics : using social media as a market research tool / social media analytics market research / companies that use social media marketing effectively / social media marketing trends 2017 / advantages of using social media for market research

All the Social Media Advertising Stats You Need to Know

HootSuite Twitter Facebook LinkedIn Google +

It feels like every month a social network unveils a new social media advertising tool. Facebook, Twitter, and LinkedIn have long planted their flags in this territory, while Instagram, Pinterest, and Snapchat are quickly gaining ground. This explosion in advertising options has left a lot of brands trying hard to play catch-up.

If you're still not...

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Website: https://blog.hootsuite.com

Related topics : social media ad spend 2014 / social media ad spend 2017 / social media ad spend 2016 / social media advertising companies / social media advertising campaigns

KairoswebTV Pioneers Online PR, Social Media Communication ...

LAGOS, Nigeria, February 14, 2017 /PRNewswire/ --

Plus Start Your Own Online-TV Solution�

KairoswebTV , the proprietary and sole online-TV network in Nigeria, today announced the launch of its online PR and social media communication platform, DigitalPR-Wire ( www.digitalprwire.com ), which has been specifically designed for online press release distribution, monitoring, analytics and social...

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Date: 2017-03-10 08:05:10
Website: http://www.prnewswire.co.uk

Related topics : online pr social media / marketing communications social media / social media press release distribution / social media online marketing / pr firms social media

KairoswebTV Pioneers Online PR, Social Media Communication ...

LAGOS, Nigeria, Feb 14, 2017 (PR Newswire Europe via COMTEX) -- LAGOS, Nigeria, February 14, 2017 /PRNewswire/ --

Plus Start Your Own Online-TV Solution

KairoswebTV [ http://www.kairosweb.tv ], the proprietary and sole online-TV network in Nigeria, today announced the launch of its online PR and social media communication platform, DigitalPR-Wire ( www.digitalprwire.com [...

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Website: http://www.marketwatch.com

Related topics : online pr social media / marketing communications social media / social media press release distribution / social media online marketing / pr firms social media

Social media 'influencer' platform Tribe raises $5.35m for ...

Social media 'influencer' platform Tribe raises $5.35m for global expansion

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Tribe founder Jules Lund (left) and chief executive Anthony Svirskis are keen to push into international markets.

Wayne Taylor

by Paul Smith

Social media marketing start-up Tribe has closed a $5.35 million Series A funding round as it seeks to invest more in its technology and kick-off international expansion...

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Website: http://www.afr.com

Related topics : social media platforms for marketing / media and social influences / social media marketing business opportunity / social media marketing industry / social media marketing agency uk

How to Justify Higher Mobile Ad Spend in 2017 - cmswire.com

CHANNEL: Digital Marketing

To target on-the-go customers, marketers are shifting ad spend to mobile. PHOTO: HO JJ

It's no secret that we live in a mobile-first world. Consumers today spend more time running searches, interacting with social media, and engaging with digital content and email on mobile devices than on desktops and laptops.

According to Google , more than 50 percent of all searches...

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Website: http://www.cmswire.com

Related topics : social media ad spend emarketer / social media ad spend 2017 / mobile media marketing / social media ad spend / search & social media marketing

Free Digital Marketing Webinars | eMarketer

Marketing Technology 2017--It's More Than Just the Stack

As marketing technology becomes a standard part of managing a business, many companies have become comfortable enough with the concept to shift away from their initial focus on platforms and to focus instead on data. Topics in this webinar include: The current state of marketing tech adoption and the most common tools being used; Why the...

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Website: emarketer.com

Related topics : companies that use social media marketing effectively / location based social media marketing / using social media as a market research tool / using social media for marketing research / using social media marketing

Social networking in Canada - Statistics & Facts | Statista

Social networking in Canada - Statistics & Facts

Statistics and facts about social networking in Canada

Owing to the most basic human desire, communication, social media are gaining more and more on popularity, both among the general population who simply enjoy the facilitated interaction, and business professionals who see it as a successful marketing and recruiting tool. Social media come in...

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Website: https://www.statista.com

Related topics : social network user statistics / global social network statistics 2012 / global social networking statistics / global social network statistics / social network facts

Ampere Analysis – Understanding the Future of Television

Social Media platforms are yet to be content with media content

Over the past few years, improvements in video technology (both network and device) has enabled social media platforms to focus on video.  The platforms want to make social media the place to go for short - and live - videos on top of connecting with friends and family.  Since 2016, deals for exclusive rights to live, short form...

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Website: https://www.ampereanalysis.com

Related topics : emerging social media platforms 2016 / emerging social media platforms 2017 / emerging social media platforms / social media platforms for marketing / social media platforms

2017 Social Media Marketing Calendar: How to Easily Plan A ...

Plan Out Campaigns, Themes, and Events

Now you're ready to sketch out the skeleton of your social media calendar.

Like we said earlier, you probably don't know the specifics of every social message you'll publish this year. That would require an impossible level of foresight and fortune-telling. However, you can plot out some general themes and ideas you'll create content and campaigns...

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Website: http://coschedule.com

Related topics : social media marketing campaign plan / social media marketing campaign ideas / social media planning calendar / creative social media campaign ideas / social media marketing plan example

Where Social Media Is Headed in 2017: The Biggest Trends ...

- Quickfire: Pinterest, LinkedIn, YouTube

Facebook

2016 has been another record-setting year for Facebook. In their latest earnings report , the Menlo Park-based company shared that it earned $7.01 billion in revenue during Q3 2016 and now has 1.79 billion monthly users (up 16% from Q3 2015).

Here're some highlights from Facebook's 2016:

Significant launches

Marketplace : A convenient...

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Website: https://blog.bufferapp.com

Related topics : social media tools for business 2016 / social media tools for business professionals / social media marketing trends 2017 / social media tools for business 2015 / free social media tools for business

BIA/Kelsey - The Local Media and Advertising Experts

BIA/Kelsey LIVE, Episode 18: Foursquare, Uber & YouTube TV

Local Media Watch Blog

Webcast Replay: Mobile Ad Figures Galore March 9, 2017

What does the path to $72 billion in mobile ad revenues look like? That's the projection for 2021 U.S. mobile ad revenues. But more interesting is the segmentation and evolution of mobile ad formats that comprise that total. Following a white paper,...

GotU...

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Website: http://www.biakelsey.com

Related topics : social media marketing small business / social media tools for small business / social media monitoring tools

How to Write a Marketing Resume Hiring Managers Will ...

August 12, 2016 // 8:00 AM

How to Write a Marketing Resume Hiring Managers Will Notice [Free 2017 Templates + Samples]

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It's ironic, but despite knowing how to sell products and services, so many marketers have a hard time selling themselves. It can often be difficult to turn the spotlight inward, but creating a standout resume is a skill all marketers need to perfect if they want to grow...

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Website: https://blog.hubspot.com

Related topics : social media marketing resume template / digital and social media marketing manager job description / social media marketing resume skills / social media marketing resume sample / social media marketing manager job description