Website: http://www.sun.ac.za
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2 selected articles
What is Corporate Identity? - Stellenbosch University
Corporate identity is often seen as a collection of visual elements, which are used in various applications to promote the image of an organisation. Originally, it was synonymous with organisational nomenclature, logos, the housestyle and visual elements, but in time visual identity and corporate strategy have become inextricably linked.
Some marketing specialists regard corporate identity as the...
Date: 2017-03-10 06:46:06
Related topics : corporate identity and reputation / managing corporate image and reputation / corporate image reputation / corporate reputation management strategy / define corporate reputation management
Why is managing our corporate identity important?
Why is managing our corporate identity important?
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In a complex and diverse environment such as Stellenbosch University the management of corporate identity poses a real challenge in terms of creating a shared visual identity that reflects each operational entity's relationship with the core institution, while meeting practical demands and recognising diversity.
Cohesion
Although...
Date: 2017-03-10 06:52:25
Related topics : corporate identity and reputation / managing corporate image and reputation / corporate reputation management / integrated marketing communications media / importance of reputation management
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