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Corporate Image and Reputation - Forum Research
Corporate Image and Reputation
Corporate Image and Reputation
In the simplest sense, how you are seen by your stakeholders is your corporate image and reputation. Corporate reputation emanates from all of the business activities and communications a company has, either intentionally or unintentionally, undertaken in its marketplace. Stakeholders, whether customers, employees, the financial community, special interest groups, or simply the general public, look at a company differently because they focus on and look at different parts of the business. By understanding both the commonalities and differences across stakeholder groups, a...
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http://www.forumresearch.com
Related topics : managing corporate image and reputation / corporate image reputation / corporate reputation management / corporate communication and reputation / reputation corporate
Corporate reputation: Getting a good return on consumer ...
Corporate reputation: Getting a good return on consumer investment
Article · April 2005 with 1 Reads
1st P. Walshe
Abstract
The role played by corporate reputation in influencing consumer purchase is discussed. A study has found that 80% of brand sales are not influenced by corporate reputation. More than three times the number of people reject a company's services or brands because of poor...
Date: 2016-02-11 10:32:49
Website:
https://www.researchgate.net
Related topics : corporate reputation management definition / corporate reputation management strategy / companies with good corporate reputation / definition of corporate reputation / managing corporate image and reputation
Corporate Image - benefits, Importance of corporate image ...
Corporate image, or reputation, describes the manner in which a company, its activities, and its products or services are perceived by outsiders. In a competitive business climate, many businesses actively work to create and communicate a positive image to their customers, shareholders, the financial community, and the general public. A company that mismanages or ...
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http://www.referenceforbusiness.com
Related topics : managing corporate image and reputation / corporate image reputation / corporate identity and reputation / corporate reputation management strategy / companies with good corporate reputation
What is Corporate Identity? - Stellenbosch University
Corporate identity is often seen as a collection of visual elements, which are used in various applications to promote the image of an organisation. Originally, it was synonymous with organisational nomenclature, logos, the housestyle and visual elements, but in time visual identity and corporate strategy have become inextricably linked.
Some marketing specialists regard corporate identity as the...
Date: 2017-03-10 06:46:06
Website:
http://www.sun.ac.za
Related topics : corporate identity and reputation / managing corporate image and reputation / corporate image reputation / corporate reputation management strategy / define corporate reputation management
Reputation - Wikipedia
Main article: Reputation management
Many businesses have public relations departments dedicated to managing their reputation. In addition, many public relations firms describe their expertise in terms of reputation management . The public relations industry is growing due to the demand for companies to build corporate credibility and hence reputation. [1] Incidents which damage a company's...
Date: 2017-03-01 01:14:16
Website:
https://en.wikipedia.org
Related topics : online reputation management company / personal online reputation management companies / online reputation companies / online reputation management companies / web reputation management company
How to build a reputation as a top employer - Aon
How To Build A Reputation As A Top Employer
June 16th, 2016
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Overview
Today's workforce is becoming increasingly multi-generational, multi-ethnic and global. At the same time, growing skills shortages have become a worldwide management concern. To attract, retain and engage top talent, organizations have to work harder than ever to build employer brands that differentiate their...
Website:
http://www.theonebrief.com
Related topics : corporate reputation management living the brand / why a good corporate reputation is important to your organization / business network for corporate social responsibility / corporate social responsibility network / top rated reputation management companies
Carroll, A.: 1999, Corporate Social Responsibility ...
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Unformatted text preview: Carroll, A.: 1999, Corporate Social Responsibility: Evolution of a Definitional Construct , Business and Society 38 (3), 268295. Carroll, A. B.: 1979, A Three-Dimensional Conceptual...
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Related topics : what in a name reputation building and corporate strategy academy of management journal / fombrun c and shanley m 1990 what's in a name reputation building and corporate strategy / corporate social responsibility and ethics in marketing / corporate social responsibility and marketing / what's in a name reputation building and corporate strategy
Risk Management - LexisNexis South Africa
Risk Management - LexisNexis South Africa
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LexisNexis Risk Management provides an online information service that gives you access to detailed background screening, and public record information. Services include searches on property, people, companies and close corporations.
DeedSearch
provides online access to public record information on credit, property and company information.
Information...
Website:
http://www.lexisnexis.co.za
Related topics : online risk and reputation management / reputational risk management / corporate reputation risk / corporate online reputation management / online reputation management services
Job Description for Communications Specialist, Template of ...
Communications Specialist Job Profile and Description
The reputation and the image that a company has determine its products' acceptability to its markets and, thus, its profitability.� Its continued existence also hinges on the same reputation. Communications Specialists, also known as Public Relations Specialists or Media Specialists in other industries, serve as advocates for companies,...
Date: 2017-02-07 22:35:22
Website:
http://www.samplejobdescriptions.org
Related topics : online media marketing companies / marketing communications new media / marketing communications media / media marketing & communications / corporate communication and reputation
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