Corporate Image and Reputation - Forum Research

Corporate Image and Reputation

Corporate Image and Reputation

In the simplest sense, how you are seen by your stakeholders is your corporate image and reputation. Corporate reputation emanates from all of the business activities and communications a company has, either intentionally or unintentionally, undertaken in its marketplace. Stakeholders, whether customers, employees, the financial community, special interest groups, or simply the general public, look at a company differently because they focus on and look at different parts of the business. By understanding both the commonalities and differences across stakeholder groups, a...

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Website: http://www.forumresearch.com

Related topics : managing corporate image and reputation / corporate image reputation / corporate reputation management / corporate communication and reputation / reputation corporate

Corporate reputation: Getting a good return on consumer ...

Corporate reputation: Getting a good return on consumer investment

Article · April 2005 with 1 Reads

1st P. Walshe

Abstract

The role played by corporate reputation in influencing consumer purchase is discussed. A study has found that 80% of brand sales are not influenced by corporate reputation. More than three times the number of people reject a company's services or brands because of poor...

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Date: 2016-02-11 10:32:49
Website: https://www.researchgate.net

Related topics : corporate reputation management definition / corporate reputation management strategy / companies with good corporate reputation / definition of corporate reputation / managing corporate image and reputation

Corporate Image - benefits, Importance of corporate image ...

Corporate image, or reputation, describes the manner in which a company, its activities, and its products or services are perceived by outsiders. In a competitive business climate, many businesses actively work to create and communicate a positive image to their customers, shareholders, the financial community, and the general public. A company that mismanages or ...

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Website: http://www.referenceforbusiness.com

Related topics : managing corporate image and reputation / corporate image reputation / corporate identity and reputation / corporate reputation management strategy / companies with good corporate reputation

What is Corporate Identity? - Stellenbosch University

Corporate identity is often seen as a collection of visual elements, which are used in various applications to promote the image of an organisation. Originally, it was synonymous with organisational nomenclature, logos, the housestyle and visual elements, but in time visual identity and corporate strategy have become inextricably linked.

Some marketing specialists regard corporate identity as the...

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Date: 2017-03-10 06:46:06
Website: http://www.sun.ac.za

Related topics : corporate identity and reputation / managing corporate image and reputation / corporate image reputation / corporate reputation management strategy / define corporate reputation management

Reputation - Wikipedia

Main article: Reputation management

Many businesses have public relations departments dedicated to managing their reputation. In addition, many public relations firms describe their expertise in terms of reputation management . The public relations industry is growing due to the demand for companies to build corporate credibility and hence reputation. [1] Incidents which damage a company's...

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Date: 2017-03-01 01:14:16
Website: https://en.wikipedia.org

Related topics : online reputation management company / personal online reputation management companies / online reputation companies / online reputation management companies / web reputation management company

How to build a reputation as a top employer - Aon

How To Build A Reputation As A Top Employer

June 16th, 2016

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Overview

Today's workforce is becoming increasingly multi-generational, multi-ethnic and global. At the same time, growing skills shortages have become a worldwide management concern. To attract, retain and engage top talent, organizations have to work harder than ever to build employer brands that differentiate their...

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Website: http://www.theonebrief.com

Related topics : corporate reputation management living the brand / why a good corporate reputation is important to your organization / business network for corporate social responsibility / corporate social responsibility network / top rated reputation management companies

Carroll, A.: 1999, Corporate Social Responsibility ...

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Unformatted text preview: Carroll, A.: 1999, Corporate Social Responsibility: Evolution of a Definitional Construct , Business and Society 38 (3), 268295. Carroll, A. B.: 1979, A Three-Dimensional Conceptual...

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Website: https://www.coursehero.com

Related topics : what in a name reputation building and corporate strategy academy of management journal / fombrun c and shanley m 1990 what's in a name reputation building and corporate strategy / corporate social responsibility and ethics in marketing / corporate social responsibility and marketing / what's in a name reputation building and corporate strategy

Risk Management - LexisNexis South Africa

Risk Management - LexisNexis South Africa

LexisNexis Risk Management provides an online information service that gives you access to detailed background screening, and public record information. Services include searches on property, people, companies and close corporations.

DeedSearch

provides online access to public record information on credit, property and company information.

Information...

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Website: http://www.lexisnexis.co.za

Related topics : online risk and reputation management / reputational risk management / corporate reputation risk / corporate online reputation management / online reputation management services

Job Description for Communications Specialist, Template of ...

Communications Specialist Job Profile and Description

The reputation and the image that a company has determine its products' acceptability to its markets and, thus, its profitability.� Its continued existence also hinges on the same reputation. Communications Specialists, also known as Public Relations Specialists or Media Specialists in other industries, serve as advocates for companies,...

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Date: 2017-02-07 22:35:22
Website: http://www.samplejobdescriptions.org

Related topics : online media marketing companies / marketing communications new media / marketing communications media / media marketing & communications / corporate communication and reputation