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Social marketing vs. social media marketing | Jackie Huba
Social marketing vs. social media marketing
February 22nd, 2008
There's growing confusion between the decades-old discipline called social marketing and the new concept of social media marketing.
Social marketing is the planning and implementation of programs designed to bring about social change using concepts from commercial marketing. Social marketing "products" are big ideas meant to change attitudes or behaviors, such as getting kids to stop smoking, protecting the environment or encouraging condom use. It's...
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http://jackiehuba.com
Related topics : concept of social media marketing / social media changed marketing / social media marketing ideas facebook / using social media marketing / social media marketing plan
Social marketing. Strategies for changing public behavior ...
Social marketing. Strategies for changing public behavior.
Author:
New York, New York, Free Press, 1989. xii, 401 p.
Abstract:
Calls for social campaigns to change public attitudes and behavior have been at the core of strategies to solve teenage pregnancy, drug and alcohol abuse, poor nutrition, and the spread of acquired immunodeficiency syndrome (AIDS). In contemporary societies, social marketing is an underutilized but powerful means of changing behavior. It combines the integrated planning and action framework characteristic of traditional approaches to social change with recent advances in...
Date: 2017-03-10 07:56:33
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http://www.popline.org
Related topics : social marketing strategies for changing public behavior. free press 1989 / social marketing strategies for changing public behavior / social marketing strategy steps / social marketing plan steps / marketing social change
What is Social Marketing - CA PTC
What Is Social Marketing?
Please note this toolkit is under revision. Created in 2007 this toolkit lacks the benefit of a social media strategy and contains outdated resources.�
The more we increase the active participation and partnership with young people, the better we serve them...and the more...we increase our public value to the entire...
Website:
http://www.stdhivtraining.org
Related topics : social marketing strategies for changing public behavior / social media changed marketing / marketing social change / differences between social marketing and commercial marketing / social media marketing commercial
Social marketing : strategies for changing public behavior ...
Includes bibliographical references and index.
A Look Inside
Full Text Reviews
Appeared in Choice on 1990-03:
"Social Marketing" is the application of marketing principles to those situations in which one group attempts to persuade others to "accept, modify or abandon certain ideas, attitudes, practices or behavior." The "social product" marketed could be an idea (family planning), a social...
Website:
http://search.library.utoronto.ca
Related topics : social marketing strategies for changing public behavior kotler / social marketing strategies for changing public behavior / marketing public health strategies to promote social change / social media marketing plan example / social media marketing strategy example
Social Marketing and Behavior Change | Abt Associates
Home / Expertise / Social Marketing & Behavior Change
Expertise
Expertise
Social Marketing & Behavior Change
The goal of Abt Associates' Social Marketing and Behavior Change Practice is to improve the quality of life for our constituents. Our multidisciplinary team works across international and domestic programs to ensure people are served in meaningful and lasting ways.
What Do We Do?
Use a...
Website:
http://www.abtassociates.com
Related topics : marketing social research association / social media marketing association / social marketing association / social media changed marketing / marketing social change
Social Marketing: Strategies for Changing Public Behavior ...
Meet the author
Overview
Literacy campaigns, family planning, and programs to combat teenage pregnancy, drug abuse, and AIDS represent only a fraction of the social campaigns launched by agencies throughout the world in an effort to change public behavior. These agencies hope that social campaigns may be the way to achieve social goals without repressive legislation, costly incarceration, or the...
Website:
barnesandnoble.com
Related topics : social marketing strategies for changing public behavior kotler / social marketing strategies for changing public behavior / marketing public health strategies to promote social change / social media marketing campaign plan / successful social marketing campaigns
Social Marketing: Strategies for Changing Public Behavior ...
Meet the author
Overview
Literacy campaigns, family planning, and programs to combat teenage pregnancy, drug abuse, and AIDS represent only a fraction of the social campaigns launched by agencies throughout the world in an effort to change public behavior. These agencies hope that social campaigns may be the way to achieve social goals without repressive legislation, costly incarceration, or the...
Website:
barnesandnoble.com
Related topics : social marketing strategies for changing public behavior kotler / social marketing strategies for changing public behavior / marketing public health strategies to promote social change / social media marketing campaign plan / successful social marketing campaigns
SMC
Social Marketing Company, Bangladesh or SMC began its journey in 1974 as a project to address the rapid population growth in the country. It was set up by Population Services International (PSI), a US-based INGO under an agreement with the Government of Bangladesh and USAID. In 1990, after having achieved significant success, the project was converted to a nonprofit private limited company with a...
Website:
http://www.smc-bd.org
Related topics : social marketing plan / social marketing program / social marketing projects / social marketing success / branding social marketing
DKT International | Ethiopia | DKT International
DKT Ethiopia began operations in 1990 with the introduction of Hiwot Trust condoms. DKT now offers �2�condom�brands, oral contraceptive�brands, an injectable contraceptive, an emergency contraceptive, and several other reproductive health and child survival products. DKT regularly supplies over 40%�of Ethiopia's CYPs and 35% of its reproductive health commodities.�In December 2013,�Studies in Family Planning� published an article �documenting DKT's contribution to Ethiopia's strides in reproductive health.
DKT Ethiopia engages high school entrepreneurs�through...
Website:
http://www.dktinternational.org
Related topics : social marketing program / world social marketing / condom social marketing
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