brand versus reputation: Jeff Bezos, Richard Branson ...

brand versus reputation: Jeff Bezos, Richard Branson, Josef Ackermann and Pat Russo to the rescue

by Urs E. Gattiker on 2008/08/06 · 11 comments 1 views

Jeff Bezos, the founder of Amazon, is attributed to have made this statement:

Your brand is what people say about you when you are not in the room

Richard Branson, founder of Virgin Airways, is attributed to have made this statement:

Build...

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Website: http://commetrics.com

Related topics : corporate reputation management living the brand / personal online brand reputation management / reputation management personal branding / ethical branding and corporate reputation / corporate brand reputation

New Media Master's Degree Online | Graduate Programs | SNHU

Tuition & Fees

Become a Pro in the World of Emerging Media and Marketing with a New Media Master's Degree

There will always be something "new" about new media, which is why it's so critical for anyone working in communications to stay current. The new media master's degree at Southern New Hampshire University prepares you to harness rapidly evolving media technologies and stay on top in your...

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Website: http://www.snhu.edu

Related topics : marketing communications new media / new media marketing degree / new media marketing course / new media marketing strategies / new media data marketing

Is your reputation at risk? - SMH.com.au

As every business owner knows, it can take years to build a strong reputation. Your reputation is the result of what you do, what you say and what others say about you - particularly your customers. While reputation is mostly seen as an intangible business asset, there is increasing recognition that it is something that needs to be protected, not just built.

Customers are key

Link

Bribery and...

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Website: http://www.smh.com.au

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Get Good Strategic Marketing

Susan Getgood has been involved in online marketing since the early 90s, and watched the web evolve from the first browsers to the interactive communities we participate in today.

Currently, Susan is Senior Vice President of Strategic Planning & Insights at SheKnows Media . In this role, she leads the company's performance analytics and research practice, and develops product and marketing strategies that capitalize on consumer insights and trends.

She joined SheKnows following its acquisition of BlogHer in November 2014, and also has served in Integrated Marketing and Influencer Marketing roles at both organizations prior to her current assignment....

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Website: http://getgood.com

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CHI's Patient Recruitment & Site Selection Conference ...

7:25 am Conference Registration and Morning Coffee

INVOLVING THE PATIENT IN RECRUITMENT AND CLINICAL TRIALS

8:25 Chairperson's Opening Remarks

Robert Loll, Vice President, Business Development & Strategic Planning, Praxis

8:30 Reciprocal Patient Relationships before, during and after Trials

Jeremy Gilbert, Vice President, Product & Strategy, PatientsLikeMe

Patients rarely consider research when...

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Website: http://www.clinicaltrialsummit.com

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Unavoidable Ethical Questions Social Networking ...

Unavoidable Ethical Questions Social Networking

This resource is based on the approaches to ethics outlined in the Markkula Center for Applied Ethics' Framework for Ethical Decision Making.

From a Utilitarian Perspective

The recent hacking of Petaluma High School student MySpace accounts and the posting of threatening messages highlight some possible harms of social networking. MySpace, FaceBook,...

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Date: 2017-03-09 19:37:14
Website: https://www.scu.edu

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Media benefits for children and teenagers | Raising ...

Media benefits and child development

There are many negative messages about media, and how viewing and interacting with it might harm children.

But children can also benefit from media. The benefits depend on how old children are, and what kind and quality of media they're using.�

Young children

If your child is aged under two years,�using media with an adult can help keep him connected with...

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Website: http://raisingchildren.net.au

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For Students 2016

Digital identity and reputation: How an individual is represented online in the public domain, based on activities, connections or tagging, for example, social media posts, photos, public online comments/reviews, awareness and monitoring of how others are depicting you online.

Permanence of their actions: Digital content is everlasting, even when individuals delete it or believe privacy settings...

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Website: http://www.iste.org

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Oberlin professor fired after controversial social media ...

OBERLIN, Ohio - An Oberlin College professor was fired Tuesday for anti-Semitic remarks she wrote on social media earlier this year. 

The Oberlin College Board of Trustees said Joy Karega, an associate professor of rhetoric and composition, failed to meet "the academic standards that Oberlin requires of its faculty and failing to demonstrate intellectual honesty" and violated professional ethics, the university said in a news release.

Karega was placed on administrative leave by the...

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Date: 2017-03-10 10:14:17
Website: http://www.newsnet5.com

Related topics : colleges and social media / social media position / ethics and social media / social media publisher / social media response

Internship Opportunities at NBC 5 and Telemundo Chicago

Internship Opportunities at NBC 5 and Telemundo Chicago

Read about internship opportunities at NBCChicago

Receive the latest about-us updates in your inbox

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NBCChicago.com

Become a NBC 5 Chicago and Telemundo Chicago intern and learn broadcasting and digital from our world-class teams!�

NBCUniversal is one of the world's leading media and entertainment...

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Date: 2017-03-10 06:36:04
Website: http://www.nbcchicago.com

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10 Places to Find Free Marketing Courses Online - Study.com

10 Places to Find Free Marketing...

10 Places to Find Free Marketing Courses Online

Marketing can be any way in which entrepreneurs and businesses seek to inform potential customers about their products. Here are some great free online resources to learn about marketing.

Show me popular schools

Online Marketing Courses for Credit

Free online marketing courses employ media such as videos, audio...

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Website: study.com

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You Find Ltd.| SEO company | Optimize to Maximize ...

Blog

YouFind is an interactive digital marketing agency having dedicated marketers that aim to provide customized marketing solutions to our clients. We incorporate the power of social media and other internet-related media to deliver our digital marketing strategies in the best of ways.

So why choose us? Well to start with, YouFind Ltd has 10 years of broad experience in this field of digital...

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Date: 2016-12-23 03:39:26
Website: http://www.youfind.hk

Related topics : search engine marketing social media / search and social media marketing for international business / digital media marketing agency / digital media marketing strategy / internet social media marketing services

Business ethics and corporate social responsibility - EnterWeb

United Nations Global Compact

The Global Compact is an international initiative that will bring companies together with UN agencies, labour and civil society to support nine (now ten) principles in the areas of human rights, labour, the environment, and anti-corruption. It seeks to advance responsible corporate citizenship so that business can be part of the solution to the challenges of...

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Date: 2015-12-04 20:58:56
Website: http://www.enterweb.org

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Public Relations Review - ScienceDirect.com

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Copyright © 2017 Elsevier Inc. All rights reserved

Public Relations Review

Volume 43, Issue 1, Pages 1-266 (March 2017)

 

Volume 43, Issue 1 - selected

pp. 1-266 (March 2017)

RIS (for EndNote, Reference Manager, ProCite)

 

 Entitled to full text

Special section on WPRF 2016; Guest...

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Date: 2016-12-21 21:32:55
Website: http://www.sciencedirect.com

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SEO Consultant’s Email Signature – What’s Your Tactic?

By Ann Smarty 33 Comments

SEO Consultant's Email Signature - What's Your Tactic?

I've been recently thinking about optimizing my email signature. The problem is, I have too many things to include there and at the same time want to keep it simple and clean. Running a few experiments I came to important (yet evident) conclusions:

email / digital signature is of great importance: it influences both...

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Website: http://www.seosmarty.com

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Corporate Social Responsibility (CSR): Theory and Practice ...

12k Downloads

Abstract

After providing an overview of Corporate Social Responsibility (CSR) research in different contexts, and noting the varied methodologies adopted, two robust CSR conceptualizations - one by Carroll (1979, 'A Three-Dimensional Conceptual Model of Corporate Performance', The Academy of Management Review4(4), 497-505) and the other by Wood (1991, 'Corporate Social Performance...

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Website: link.springer.com

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Media, Society, World: Social Theory and Digital ... - Polity

Pages

242 pages

* Exam copies only available to lecturers for whom the book may be suitable as a course text.

Please note: Sales representation and distribution for Polity titles is provided by John Wiley and Sons Ltd.

Reviews

Winner of the Choice award for Outstanding Academic Title

"In his new and refreshingly ambitious book on media and social theory, Nick Couldry attempts to map out the...

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Website: http://www.polity.co.uk

Related topics : social media theory / world social media / social media society / b to b social media case study / social media culture

Marketing Dissertation Topics | Branding Dissertations

Marketing Dissertation Topics | Branding Dissertations

At study-aids.co.uk we are proud to offer a vast collection of marketing dissertation topics. Below you will find a great range of marketing dissertation topics for you to purchase. These marketing dissertations are here to help inspire you in creating your own marketing dissertation title. Our sample marketing dissertations will prove helpful in formulating your own...

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Date: 2016-11-19 12:27:24
Website: http://www.study-aids.co.uk

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The Best Employee Monitoring Software of 2017

The Best Employee Monitoring Software of 2017

Our Ranking

Employee Monitoring Software Review

Why Use Employee Monitoring Software?

The top performers in our review are Teramind , the Gold Award winner; Veriato 360 , the Silver Award winner; and SentryPC , the Bronze Award winner. Here's more on choosing an application to meet your needs, along with detail on how we arrived at our ranking of...

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Website: http://www.toptenreviews.com

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10 Things Selling In A Flea Market Taught Me About ...

LYNN SERAFINN, MAED, CPCC is a certified, award-winning coach, teacher, marketer, social media expert, radio host, speaker and author of the number one bestseller  The 7 Graces of Marketing -- How to Heal Humanity and the Planet by Changing the Way We Sell  and  Tweep-e-licious! 158 Twitter Tips & Strategies for Writers, Social Entrepreneurs & Changemakers Who Want to Market their Business Ethically . She is listed in the Top 20 of the...

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Date: 2017-03-10 05:28:06
Website: http://the7gracesofmarketing.com

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