Social marketing vs. social media marketing | Jackie Huba

Social marketing vs. social media marketing

February 22nd, 2008

There's growing confusion between the decades-old discipline called social marketing and the new concept of social media marketing.

Social marketing is the planning and implementation of programs designed to bring about social change using concepts from commercial marketing. Social marketing "products" are big ideas meant to change attitudes or behaviors, such as getting kids to stop smoking, protecting the environment or encouraging condom use. It's...

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Digital and Social Media Certificate | Fordham

Digital and Social Media Certificate Program.

 

Drive Customer Engagement, Sales and Profits

Businesses must now harness the power of digital technologies to reach buyers directly with an authentic, and trustworthy voice. Fordham helps managers, business owners, and professionals improve their skills in using digital technologies, including social media and mobile marketing techniques.

 

Earn a professional certificate in digital and social media marketing.

Fordham offers a selection of digital media marketing courses each semester. Students can take individual classes or a series of courses to qualify for a professional certificate in...

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Date: 2017-03-09 22:42:30
Website: https://www.fordham.edu

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About Marketing in Non-Profit Organizations | Chron.com

About Marketing in Non-Profit Organizations

by Kristie Lorette

Discover marketing considerations for non-profits.

marketing image by dead_account from Fotolia.com

Related Articles

4 [Non Profit Organization Vs. Profit Organization] | Non Profit Organization Vs. Profit Organization

A non-profit organization (also known as an NPO) is an organization that uses its funding to pursue a specific...

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5 Examples of Cause Marketing in Social Media | Markitors

5 Examples of Cause Marketing in Social Media

Posted by Markitors on

05/09/2013

| Featured

Many large companies are using social media for their cause marketing efforts in a particularly effective way.

Marketing isn't always about promoting a brand - sometimes, marketing promotes a cause. Like with all types of marketing, social media is a valuable tool to increase awareness and engage people,...

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Social media marketing, they say, is all about the conversation, But for businesses and organizations like non-profits or government entities, social media can be a confusing marketing challenge.

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5 DOs & DON'Ts for Social Media Success - 6P Marketing

Adam Levy, Account Manager

Adam Levy, Account Manager / Special Projects

Social media can be a fickle friend - that's a fact. For businesses, if you don't know what you're doing, it can be a huge waste of marketing time and dollars. Worst-case scenario? Instead of successfully promoting your company, you actually turn off prospects and give your clients second thoughts.

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Date: 2017-03-10 10:37:22
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Healthcare Marketing: 5 Social Media Examples - TopRank®

TopRank Marketing Editor ��� B2C Marketing , Blogging Strategy , Microblogging , Social Media

More than ever, it???s essential for hospitals and health providers to rethink their healthcare marketing mix to include social media.

The proof is in the numbers: 34% of consumers use social media to search for health information, according to research data from How America Searches: Health and...

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Date: 2017-03-10 06:50:11
Website: http://www.toprankblog.com

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Social Media Management: On Campus & Online

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Social Media And HIPAA: What You Need To Know

Where healthcare and senior care meet digital and social technology

Social Media And HIPAA: What You Need To Know

By Brian Geyser on October 19, 2009 o 41 Comments

One question I'm always asked about when it comes to health care or senior care and social media is, "What about HIPAA?" Online privacy and security are important issues, especially on the new social Web. But I have good news for the...

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10 Questions You Should Ask Your Social Media "Expert ...

Finding a social media professional to help you with your online activities can sometimes be a tough process. There are plenty of "experts", "gurus" and "wizards" out there and many of them don't have the experience you need.

Hopefully, these 10 questions can help you in the process of finding someone who really understands your business and can help formulate and execute a plan to engage with...

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Date: 2017-03-10 02:46:58
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Date: 2017-03-06 21:04:10
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Societal marketing - Wikipedia

The societal marketing concept was a forerunner of sustainable marketing in integrating issues of social responsibility into commercial marketing strategies . In contrast to that, social marketing uses commercial marketing theories, tools and techniques to social issues. Social marketing applies a "customer orientated" approach and uses the concepts and tools used by commercial marketers in...

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Date: 2017-02-21 15:56:13
Website: https://en.wikipedia.org

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The Importance of Social Media for Graphic Designers

Social Media Consultant and Trainer Steve Nicholls talks to GraphicDesign.com about the importance of social media in a Graphic Designer's world. Steve Nicholls is the author of the best-selling book "Social Media in Business" and has implemented advanced Internet applications for leading organizations. He grows client revenue dollars by millions with his effective social media training. As a...

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As the Internet has grown in popularity, so too has online marketing.

Online marketing, also known as Internet or digital marketing, involves using the Internet to promote a business. The goal of online marketing is to spread awareness about a business and its products or services via the Internet.

Internet marketing encompasses a variety of different strategies, including search engine...

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Digital Media & Marketing Internship | Human Rights Campaign

The Digital Media & Marketing internship is an opportunity to gain valuable digital marketing experience and learn more about HRC's award-winning digital and social media strategy. Some of the ongoing tasks for this internship include drafting language for various social platforms and scheduling content; researching LGBTQ-related trending topics; uploading content to HRC.org; website maintenance...

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Date: 2017-03-10 11:02:58
Website: http://www.hrc.org

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Let's say you're in marketing ; you're possibly tasked with being the entire department. You're a power user but not a social media expert. With all of the hype surrounding social media marketing, it's still important to take the time to educate yourself on the basics. Find out what data will be useful and then find a tool that delivers it. Don't try to tailor your company's social media program...

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Sales & Marketing Manager Job Description | Chron.com

Sales & Marketing Manager Job Description

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Sales and marketing managers focus primarily on sales management.

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4 [Estate Sales] | Real Estate Sales Executive Job Description

Sales and marketing are two different disciplines. Sales book new business and marketing creates strategies for product development, pricing, promotions and...

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10 Things Selling In A Flea Market Taught Me About ...

LYNN SERAFINN, MAED, CPCC is a certified, award-winning coach, teacher, marketer, social media expert, radio host, speaker and author of the number one bestseller  The 7 Graces of Marketing -- How to Heal Humanity and the Planet by Changing the Way We Sell  and  Tweep-e-licious! 158 Twitter Tips & Strategies for Writers, Social Entrepreneurs & Changemakers Who Want to Market their Business Ethically . She is listed in the Top 20 of the...

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Date: 2017-03-10 05:28:06
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Date: 2017-01-11 08:12:02
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Founded in 2004, the Word of Mouth Marketing Association (WOMMA) is the official non-profit trade association dedicated to word of mouth marketing. WOMMA  advocates ethical word of mouth marketing practices through education, professional development , and knowledge sharing...

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Founded in 2004, the Word of Mouth Marketing Association (WOMMA) is the official non-profit trade association dedicated to word of mouth...

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Date: 2017-03-10 06:17:21
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Seoul Declaration of the Global Social Forum 2013 | RIPESS ...

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Seoul Declaration of the Global Social Forum 2013

8/11/2013

Click here to download the PDF version

Global Crisis and Social Economy

The financial crisis of 2008, which triggered the European fiscal crisis in 2011, has eventually led to recent financial instability in Asian countries and in resource-abundant nations. It is undeniable that undue emphasis on...

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Date: 2017-03-01 19:47:23
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Sustainability organizations - Wikipedia

Social Licence - does contribute to revenue generation but worthy of own section

Legal and regulatory pressures[ edit ]

US Clean Air Act

US Resource Conservation and Recovery Act

US Clean Water Act

Agriculture[ edit ]

Sustainable agriculture incorporates design and management procedures that coincide with natural processes in order to conserve all resources and minimize waste production and...

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Date: 2017-03-07 01:38:18
Website: https://en.wikipedia.org

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Snyder's-Lance, Inc., a North Carolina corporation, was formed from the merger of Lance, Inc. ("Lance") and Snyder's of Hanover, Inc. ("Snyder's") in 2010 ("Merger"). We are a national snack food company with category-leading brands, an expansive Branded product portfolio, complementary manufacturing capabilities and a national distribution network. Our brands include Snyder's of Hanover ® , the...

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Social Responsibility in Marketing

Social Responsibility in Marketing

Ethical responsibilities and constraints. Businesses and people face some constraints on what can ethically be done to make money or to pursue other goals. Fraud and deception are not only morally wrong but also inhibit the efficient functioning of the economy. There are also behaviors that, even if they are not strictly illegal in a given jurisdiction,...

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MadisonMain | Madison+Main | We Believe Bold Brands Win

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Marketing mix modeling - Wikipedia

Marketing mix modeling is an analytical approach that uses historic information, such as syndicated point-of-sale data and companies' internal data, to quantify the sales impact of various marketing activities. Mathematically, this is done by establishing a simultaneous relation of various marketing activities with the sales, in the form of a linear or a non-linear equation, through the...

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Date: 2017-02-26 23:18:54
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It's no secret that guest posting is a powerful way to promote your brand and your content, but what many marketers get wrong is following the mistaken belief that you need to post on high volume sites to ensure visibility.  Instead, consider a recent HubSpot case study , which follows Bamidele Onibalusi, a writer and blogger who was able to secure 60,000 new...

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Diploma Courses | Mass Media Courses - xaviercomm.org

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The Journalism and Mass Communications, the Public Relations and Corporate Communications, the Film, Television and Digital Video Production, the Advertising & Marketing Communications and Communication for Development (C4D) are full-time, post-graduate diploma courses of 10 months duration. They commence in July and end in April.

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Date: 2017-01-16 09:12:25
Website: http://xaviercomm.org

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Speakers' Spotlight

International Women's Day: Our Women of Influence

In celebration of International Women's Day today,  Speakers' Spotlight is proud to represent numerous Women of Influence who speak on a wide variety of topics-from business matters to social media, from human rights to their deeply personal stories. Below is a selection of just a few of the ...

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