Selected articles for topic: media and social influences
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About – UnMarketing
by Scott Stratten
UnBio:
Scott and Alison Stratten are co-authors of 4 best selling business books, co-owners of UnMarketing Inc and co-hosts of not only The UnPodcast, but five children, two dogs and two cats. This site, the show and the books all represent their thoughts on the changing world of business through their...
Website:
http://www.unmarketing.com
Related topics : social media changed the world / media and social influences / top social media / world social media
30 Branding Definitions - Heidi Cohen
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Brands have a wide range of uses for businesses, products and individuals in today's dynamic marketing landscape where publishing and message distribution are no longer limited to media entities. Through the use of social media platforms, every consumer is a publisher and has his own brand to promote. Each brand is competing for time and attention--today's scarce resources--to break though...
Website:
http://heidicohen.com
Related topics : social media branding strategy / brands using social media / social media marketing messages / using social media for pr / social media branding for business
Are star ratings and other hotel industry classifications ...
Originally created to set expectations for hotel experiences, the star rating system and industry classifications like luxury, upscale or budget are increasingly coming under pressure for lack of relevance to the needs of today's traveler.
NB:�This is an analysis by RJ Friedlander, founder and CEO of� ReviewPro .
While intended to help travelers find the right hotel, these classification...
Website:
https://www.tnooz.com
Related topics : social media online reputation management / hotel social media reputation management / luxury brand social media marketing / luxury brands social media presence / luxury brands social media
Five product levels in marketing by Philip Kotler incl ...
It's Your Turn
What is a product?
According to Philip Kotler , who is an economist and a marketing guru, a product is more than a tangible 'thing'.
A product meets the needs of a consumer and in addition to a tangible value this product also has an abstract value. For this reason Philip Kotler states that there are five product levels that can be identified and developed.
In order to shape this...
Date: 2017-03-09 12:19:40
Website:
http://www.toolshero.com
Related topics : social marketing by philip kotler / product social marketing / articles on social media marketing for business / social media marketing article / marketing via social media
Social marketing - Wikipedia
Social marketing should not be confused with the societal marketing concept which was a forerunner of sustainable marketing in integrating issues of social responsibility into commercial marketing strategies. In contrast to that, social marketing uses commercial marketing theories, tools and techniques to social issues.
Social marketing applies a "customer oriented" approach and uses the concepts...
Date: 2017-03-05 15:56:19
Website:
https://en.wikipedia.org
Related topics : using social media as a market research tool / using social media to conduct market research / advantages of using social media for market research / using social media for marketing research / social marketing strategies for changing public behavior kotler
11 Studies Prove Digital Marketing ROI | Rutgers Business ...
New media channels have more to prove.
Many companies believe there still isn't enough data to prove return on investment (ROI) in digital marketing.
However, according to Nielsen Ad Dynamics , companies in FMCG (Fast Moving Consumer Goods) allocate 60% of media to television even though only 18% of tradition TV campaigns generate a positive ROI (source: Socialnomics ).
What does this tell you...
Date: 2017-03-09 21:45:32
Website:
http://www.business.rutgers.edu
Related topics : social media roi case study / social media marketing roi calculator / companies that use social media marketing effectively / social media marketing roi / b2b social media case studies
Free Digital Marketing Webinars | eMarketer
Marketing Technology 2017--It's More Than Just the Stack
As marketing technology becomes a standard part of managing a business, many companies have become comfortable enough with the concept to shift away from their initial focus on platforms and to focus instead on data. Topics in this webinar include: The current state of marketing tech adoption and the most common tools being used; Why the...
Website:
emarketer.com
Related topics : companies that use social media marketing effectively / location based social media marketing / using social media as a market research tool / using social media for marketing research / using social media marketing
Media psychology - Wikipedia
History[ edit ]
The field of media psychology started in the 1950s when television was becoming popular in American households. The psychologists were concerned about the children and their television viewing. For example, researchers began to study the impact of television viewing on children's reading skills. Later, they began to study the impact of violent television viewing on children's...
Date: 2017-03-09 15:08:45
Website:
https://en.wikipedia.org
Related topics : social psychology media / mass media use and social life among internet users / social cognitive theory media / social media theory / emerging social media technologies
The Best Social Media Platforms for Your Business
The best social media platforms for business
If your company is just starting out on the Web and need to pick a few social media networks to rule over, here is our guide to choosing the best platform(s) for your business, and how to make the most out of them.
1. Twitter
Who should use it: Everyone - from individuals to the largest multinational corporations
What to share: Start, join, and lead...
Website:
thenextweb.com
Related topics : social media platforms for business / types of social media platforms for business / social media network where friends share / social media networking sites business / make your own social networking site like facebook
10 Day Marketing Plan To Launch An App - Business 2 Community
One of the most exciting as well as the scariest time in the life of App Entrepreneurs is when they are about to launch a new app.
While working at a startup in Silicon Valley, when we were about to launch our first app we stayed awake the whole night trying to make sure that we were ready for the thousands of customer emails which we were going to get the next day and trying to be prepared for...
Website:
http://www.business2community.com
Related topics : free social media marketing apps / social media marketing apps / free social media marketing plan template / social media marketing plan template excel / social media marketing plan template
J&J Tries Social Media Transparency to Woo Milliennials ...
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Related topics : ad age social media / social media marketing campaign plan / social media advertising campaigns / advertising age social media / social media transparency
Marketing Trends for 2014 and into 2015 - Smart Insights ...
So, it seems as if the three core areas of investment in marketing for 2014 are likely to continue to be Mobile and Content Marketing and Big Data in many businesses. The most significant change is in mobile marketing where there is a decline in popularity, perhaps suggesting a realisation of the difficulty of encouraging customers to buy rather than browser via this channel.
But, I would like...
Website:
http://www.smartinsights.com
Related topics : social media marketing trends 2014 / social media marketing trends 2013 / social media marketing future trends / social media marketing trends 2015 / latest trends in social media marketing
About us | National Institute of Economic and Social Research
The National Institute of Economic and Social Research is Britain's longest established independent research institute, founded in 1938. The vision of our founders was to carry out research to improve understanding of the economic and social forces that affect people's lives, and the ways in which policy can bring about change. Over seventy-five years later, this remains central to NIESR's ethos....
Date: 2017-03-10 09:21:29
Website:
http://www.niesr.ac.uk
Related topics : social issues in media economics / social network analysis research papers / social network analysis research / social media audience research / social media in education research
3 Significant Benefits Of Social Learning - TeachThought
3 Significant Benefits Of Social Learning
by Jakub Piwnik, brainly.com
Technology influences education. It's a bit late to discuss how social media and technology may reshape learning and schools. The train has already departed and so we can observe some changes taking place. There are plenty of ways to go about it-social learning networks currently offer first class tickets to the "next-gen"...
Website:
http://www.teachthought.com
Related topics : benefits of using social media in education / benefits of social media for students / benefits of social media in education / social media education for students / social network benefits
Ruin Your Social Media Life IRL With ‘Black Mirror’ Ringtones
Black Mirror
October 26, 2016
The premiere episode of Netflix's third season of Black Mirror , entitled "Nosedive," takes place in a pastel-hued near future where the persistent buzzing of notification tones dictates a person's social status based on an Uber-esque five-star rating scale. It's horrifying, but if you want it to nearly come true, Netflix has uploaded the ringtones so you can recreate your own cautionary tale version of "Nosedive" in real life.
The episode shows a...
Website:
https://www.inverse.com
Related topics : social media rating black mirror / social media influence rating / social media rating / living social media / media and social influences
Free Online Marketing Courses - FutureLearn
Browse other free online courses
Give your career a boost with these online marketing courses
Marketing is a constantly changing field, with new technologies and techniques influencing the way marketers work every day. This collection of free online courses will enable you to keep up with the latest trends in marketing and give your marketing career a boost.
Whether you work in-house or agency-side - or are looking for new ideas to market your own business - these marketing courses will...
Website:
https://www.futurelearn.com
Related topics : free social media marketing online course / free social media marketing courses / social marketing online course / using social media marketing / online media marketing courses
PR Firm - PR Agency - Public Relations Agency of the Year ...
About 5W Public Relations Agency
5W GETS PR. OUR CLIENTS GET RESULTS.
5W Is The
Real
Deal
5W Public Relations (5W) is a full-service PR Agency that partners with brands-both established and emerging, corporations, global interests, national corporations and consumer companies, brands, start-up technology companies, high-profile individuals, regional businesses, and others to help them define and achieve their strategic PR goals.
5W Is
Resourceful
Resourceful, innovative, and nimble, 5W works hard, thinks big, and delivers successful results. We are known for needle-moving public relations programs, a...
Website:
http://www.5wpr.com
Related topics : social media public relations / social media crisis communications / social marketing public relations / social media public affairs / social media changed communication
Here is a (incomplete) list of ... - Social Networking Lab
Marginal-cost pricing
First, strategic goals greatly influence pricing.
For example, if the business really wants to get into a new market, then it might charge lower than usual prices in order to generate more customers who buy the service.
Penetration pricing is one of the methods to be used in this case. Next, the business might consider changing pricing if the demand for its products is very...
Website:
http://socialnetworkinglab.com
Related topics : social media marketing companies pricing / social media marketing services pricing / social media marketing services price list / social media marketing pricing / social media management services price list
Future Marketing Innovations - FMI | Conference
5 key reasons why you should attend Future Marketing Middle East 2017:
15+ hours of content
shaped to meet the specific needs of senior marketing professionals operating in the UAE and wider GCC.
Create new contacts and build new relationships with the people you want to meet.
Strategic networking opportunities with 120+ industry decision makers (including representatives from the following...
Date: 2017-03-10 05:54:39
Website:
http://www.futuremarketingme.com
Related topics : new media marketing strategies / b to b social media case study / social media marketing strategy template / social media marketing strategy example / social media marketing strategies
Business Analytics: Social Network Analysis - oracle.com
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Use Oracle Big Data Spatial and Graph to analyze social networks.
Many organizations are using Oracle Big Data Appliance and tools such as Oracle Data Integrator 12c and Oracle Business Intelligence Enterprise Edition 12c to capture, process, and analyze social media activity involving their brands and products. By aggregating and then analyzing mentions of their brands across different...
Website:
oracle.com
Related topics : analysis of social network data / clustering algorithms for social network analysis / social network analysis cluster / social network analysis business / network analysis social media
Media Analysis - ARGUS
Reputation analysis
Media response analysis
Media response analysis is the traditional standard product for recording quantitative media coverage. The quantitative media response achieved is reflected across all different media and channels based on the number of articles, the figures for circulation and reach, the equivalent advertising value and other structural data such as publication types...
Date: 2017-03-10 06:45:16
Website:
https://www.argus.ch
Related topics : companies that use social media marketing effectively / using social media as a market research tool / using social media to conduct market research / using social media for marketing research / social media analysis tools online
SocialStories | Social Media Marketing
OUR STORY ...The world's leading tourism brands selects BrandStory Asia!
Established since 2003, BRANDSTORY is an award-winning tourism marketing agency drawing talents from the Asia's cosmopolitan cities of Shanghai, Hong Kong, Chengdu, Guangzhou and Singapore, as well as the capitals of Beijing and Taipei.
An agency of charismatic storytellers, BRANDSTORY employs a strategic mix of...
Website:
http://www.socialstories.asia
Related topics : travel industry social media marketing / social media marketing success stories / integrated marketing communications social media / social media network marketing services / social media marketing agency program
8 Characteristics of a CEO With a Great Reputation ...
Those are among the conclusions of a new CEO Reputation Survey by public relations firm Weber Shandwick, whose respondents included 1,700 senior executives across 19 countries.
What are the elements of a solid reputation that can elevate a CEO or company owner and, thus, his company? The executives surveyed offered up this list of 8 characteristics that help determine the difference between a...
Website:
http://chiefexecutive.net
Related topics : reputation of a company / social media marketing companies / social media services company / social media company / social media companies
SocialMoms | A Different Take
SocialMoms.com, our flagship property within our parent company Megan Media LLC, is one of the world's largest organic communities of women influencers comprised of more than...
Website:
http://www.socialmoms.com
Related topics : 100 social media sites / largest social media sites / social media site / media and social influences