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Social marketing : strategies for changing public behavior ...
Includes bibliographical references and index.
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Appeared in Choice on 1990-03:
"Social Marketing" is the application of marketing principles to those situations in which one group attempts to persuade others to "accept, modify or abandon certain ideas, attitudes, practices or behavior." The "social product" marketed could be an idea (family planning), a social...
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http://search.library.utoronto.ca
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About - socialmedia-canada.com | Social Media Vancouver is ...
When I began building Social Media Canada I did so based on the notion that the business model of the past, that the bottom line rules behaviour, is antiquated and on it's way out.
I believed, correctly thank goodness, that companies are more than ready to embrace a more socially conscious core value statement for their business model.
Throughout building the business I have been able to stay...
Website:
http://socialmedia-canada.com
Related topics : social media marketing campaign plan / social media canada / benefits of social media marketing for business / social media changed marketing / social media marketing plan
Social Marketing: Strategies for Changing Public Behavior ...
Meet the author
Overview
Literacy campaigns, family planning, and programs to combat teenage pregnancy, drug abuse, and AIDS represent only a fraction of the social campaigns launched by agencies throughout the world in an effort to change public behavior. These agencies hope that social campaigns may be the way to achieve social goals without repressive legislation, costly incarceration, or the...
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barnesandnoble.com
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Making Sense of Affiliate Marketing
What You Need To Know
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By purchasing this course, you will receive access to the Making Sense of Affiliate Marketing Facebook Mastermind group. This exclusive group will help you connect with...
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Handbook on E-marketing for Tourism Destinations – Fully ...
The fully updated and extended edition of the ETC/UNWTO Handbook on E-Marketing for Tourism Destinations presents a comprehensive overview of the continuously changing environment of e-marketing in the tourism sector.
This handbook covers all essential aspects of an e-marketing strategy including strategic planning, branding measures, content-building, search...
Date: 2017-03-10 07:23:15
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http://www2.unwto.org
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Online Marketing Resources, Marketing Strategies - Market ...
See all Marketing Smarts Podcasts
Market Research online seminar broadcasts from the best minds in marketing
Tune In to the Voice of the Competitor
Broadcast on Mar 5, 2015 with Sean Campbell
In this PRO seminar, we'll cover strategies and tactics you can use to go beyond the voice of customer (VOC) research and move into voice of the competitor (VOTC) research. We'll explain how to tap into the...
Website:
marketingprofs.com
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The Social Customer Experience Company | LiveWorld
The Social Customer Experience Company
About Us
At LiveWorld, we help companies improve the customer experience by managing conversations in messaging apps and social media to develop deeper relationships with customers. Our team of marketing strategists, conversation specialists, chatbot experts, social data analysts, software developers, online agents, and business professionals collaborate to...
Website:
http://www.liveworld.com
Related topics : social media brand management / social media management services / social media marketing manager job description / social media community manager / social media management company
Viral Marketing For The Fashion Industry: Fashion Term by ...
Viral Marketing or Viral Advertising is a marketing strategy that encourages people to pass along a marketing message. Essentially, a marketing technique aiming at reproducing "word of mouth" promotions. In regard to this article, I wish to discuss the use of viral marketing as it pertains to the internet or other technology driven methods such as e-mail.
Some would say that...
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http://apparelsearch.com
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Social Video: Trends & Tips for Social Video Marketing
Social Video = Social Media + Online Video +/_ Marketing. What is social media and how does web video play a role in social media marketing? These news articles, tips, interviews, research, how-to tutorials, etc... are focused on the interplay of social media and online video. Learn how to leverage hosted video and/or video from video sharing sites like YouTube across social media outlets like...
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Sprout Social - Wikipedia
History[ edit ]
In late 2009, current Sprout Social CEO Justyn Howard was employed at an enterprise software company and was looking for a tool that would help him use social media to connect and communicate with customers. He found that the current solutions in the market focused on consumers and lacked the business layer that would make social media really work for brands. Therefore, he decided...
Date: 2017-02-15 04:50:13
Website:
https://en.wikipedia.org
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Guaranteed Marketing, Marketing Consultants, Business ...
High Page Rankings - Published SEO Results - Pay As You Go
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Jenkinson & Associates undertakes marketing and business consultancy to any business and any size looking to increase sales and profits. With over 50 published testimonials and guaranteed marketing you can be confident of a marketing service that will deliver for you and your company. The business industries and...
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Medical Healthcare Marketing Agency for Doctors & Hospitals
Practice Builders is they took the time to learn about our practice's strengths, and essentially our "personality". By utilizing our attributes, we were able to market our practice in a genuine way. By being comfortable in our approach, we were all the more effective. We learned how to work smarter, not harder and how to tap into an unused resource to promote our practice - our happy, satisfied...
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Marketing PowerPoint Templates | Presentation Templates ...
Strategy and Marketing
Marketing PowerPoint Templates
Our high-standard Marketing PowerPoint templates are suitable for presentations on research, strategic planning, management, etc. We also have a selection of Free Marketing PowerPoint templates in our free section. Find the most exclusive range of Marketing PowerPoint templates at SlideGeeks. In many ways it is effective marketing that holds...
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What is Social Media Management, and Why Should You Care?
What is Social Media Management, and Why Should You Care?
By Laurie McCabe | Posted March 04, 2010
Social Network Marketing Meets Small Business
What is Social Media Management?
As described in the article, “ What is Social Networking, and Why Should You Care ,” Internet-based social media make it easier for people to listen, interact, engage and collaborate with each other. But, as the volume...
Website:
http://www.smallbusinesscomputing.com
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MRA Guide to the Top 16 Social Media Research Questions ...
MRA and IMRO published this simple guide to Social Media Research (SMR) in 2010 in order to help researchers identify and find answers to the most important questions to SMR techniques.
Introduction
Social networks engulf everyday life. They represent a place to share news, ideas and information of all kinds. The connections made among people in these networks, and the resulting information...
Date: 2017-03-10 06:55:54
Website:
http://www.insightsassociation.org
Related topics : location based social media sites / advantages and disadvantages of using social media for market research / using social media as a market research tool / using social media to conduct market research / disadvantages of using social media for market research
Marketing Internships - summerinternships.com
Marketing Internships
The Dream Careers internship program provides college students with guaranteed internship placement in premier marketing internships. You control the entire placement process, as you work with a Dream Careers Internship Coordinator as they assist in revising your resume, before scheduling interviews with our large network of marketing companies. Before you begin the...
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2016 Global Content Forum Hong Kong - web.transperfect.com
International Search Engine Optimisation (ISEO)
Social media and mobile localisation
Global customer support/customer service
The value of content in a new language
Optimising content for translation/print
Coordination of multi-department and enterprise-wide translation strategies
Combining third-party vendor resources with internal language resources
FAQ
If you have any other questions or...
Date: 2016-09-01 14:34:17
Website:
http://web.transperfect.com
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17 B2B Email Marketing Examples (Includes Free PDF)
B2B email marketing impact on revenue
Top priorities for email marketing 2016
17 B2B email marketing examples
Bonus: Free PDF that includes 30 B2B email marketing examples
Email is the undisputed king of B2B marketing.
For lead generation, 87% of B2B marketers' use email marketing to generate new leads, while 31% of B2B marketers' cite email marketing as the channel that makes the biggest impact...
Website:
http://www.superoffice.com
Related topics : b2b social media marketing / b2b social marketing / social media marketing strategy example / social media marketing campaign examples / social marketing strategies examples
Pros and cons of outsourcing social media | TechRepublic
Fewer businesses are outsourcing social media tasks but when they do, they tend to favor outsourcing design and development, content creation, and analytics.
Google Plus
When it comes to outsourcing your social media activities, a couple of words form the advice...it depends. It depends on your business, what you want to outsource, your social strategy , your social media goals, and your...
Website:
http://www.techrepublic.com
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Learn everything from simple...
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Constructing a Cloud Computing Based Social Networks Data ...
Designing Of Effective Shopper Purchase Analysis Model Based On Chrip Likes
"In micro blogs, the machine learning technique don't need any papers in particular domain hence these services are become more popular in couple of years. In machine learning techniques the uses of emotional label is positive and sentimental is executive Read [10]. We execute the same idea in twitter training data; hence...
Date: 2017-03-07 12:32:08
Website:
https://www.researchgate.net
Related topics : companies that use social media marketing effectively / social media network marketing training / social media network marketing services / social media network marketing / social media online marketing
Job Interview Q&A for the position of Digital Marketing ...
Home » Blog » Career Guidance » Job Interview Q&A for the position of Digital Marketing Manager
Job Interview Q&A for the position of Digital Marketing Manager
August 5, 2015
Download PDF
"Congratulations, you have got the job" 6 words that give wings to all your dreams. After listening to these words your mind automatically starts calculating the EMI of that car you were...
Website:
http://www.edupristine.com
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Reputation - Wikipedia
Main article: Reputation management
Many businesses have public relations departments dedicated to managing their reputation. In addition, many public relations firms describe their expertise in terms of reputation management . The public relations industry is growing due to the demand for companies to build corporate credibility and hence reputation. [1] Incidents which damage a company's...
Date: 2017-03-01 01:14:16
Website:
https://en.wikipedia.org
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Cushnie et Ochs Is Hiring A Social Media Manager In New ...
Cushnie et Ochs is seeking a dynamic Social Media Manager who will effectively drive growth and engagement through content creation, community management, and analytics.
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Cushnie et Ochs is seeking a dynamic Social Media Manager who will effectively drive growth and engagement through content creation, community management, and analytics.
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Cushnie et Ochs is seeking a dynamic Social Media Manager who will effectively drive growth and engagement...
Website:
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Social Media ROI eBook by Olivier Blanchard ...
Use Social and Viral Technologies to Supercharge Your Customer Service!
�
Use this book to bring true business discipline to your social media program and align with your organization's goals. Top branding and marketing expert Olivier Blanchard brings together new best practices for strategy, planning, execution, measurement, analysis, and optimization. You will learn how to define the financial and nonfinancial business impacts you are aiming...
Website:
https://www.kobo.com
Related topics : social media roi olivier blanchard / social media marketing program / integrated marketing communications social media / business using social media / social media terms of use
How to Choose the Right Digital Marketing Model
And then there is Walmart, a prototypical Demand Generator. For example, the company is focused on converting visits to its website, social media properties, and mobile apps into actual sales. To accomplish this, it has developed capabilities in "real-time decision making" and "personalization and targeting."
The company's in-house media platform, Walmart Exchange, is a robust ad-serving platform...
Website:
http://www.strategy-business.com
Related topics : social media marketing companies / digital media marketing strategy / social media marketing strategy example / social media management company business plan / online media marketing companies
Cyber Security Marketing by Marketers for Marketers ...
While most companies today already use some form of online lead generation, how they do so is frequently evolving. If cybersecurity businesses want to keep up with the times, it becomes important to periodically evaluate the current lead generation strategy and see if there are better opportunities out there.
For example, in the past, many companies used specific landing pages - often...
Website:
http://www.marketingcyber.com
Related topics : companies that use social media marketing effectively / companies that don't use social media effectively / companies that use social media effectively / advantages of social media marketing strategy / social media listening strategy
20 Most Recent Facebook Social Network Questions ... - Fixya
Recent Facebook Social Network Questions & Answers
Recent
How useful are social media platforms for marketing?
Social media is one of the important part of marketing strategy, it gives great exposure to your business as millions of people are connected with these Social media sites.
You can quickly achieve great popularity with a successful marketing campaign,it is very important to have quality...
Website:
http://www.fixya.com
Related topics : social media networking sites business / social media marketing questions / social media network marketing / using social media marketing / social media platforms for marketing
Social Media ROI: Managing and Measuring Social Media ...
Mar 05, 2011 Owen Greaves rated it it was amazing
I have never met Olivier, but I have had an online relationship with him for over 3 years, and I can tell you he knows what he is talking about. He is firm in his stand and he has always taken the time to try and explain why he takes the stand he does, a man on a mission, a man with Integrity, which you will read in his book.
Now, for some reason...
Website:
goodreads.com
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The 6 Types Of Social Media Users - Social Media Marketing
976
At this point, no single customer engagement channel can deliver marketers a complete picture of consumer behavior.
Google knows what you're interested in, but not what you've done. Facebook knows who your friends are, but not what you buy. Pinterest knows what you share, but not how you act on it. Foursquare knows where you are, but not what you like. You get the idea.
Social media...
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http://pamorama.net
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Our beginner package, great for micro-websites and smaller businesses, that want to start marketing online but are limited by a lower budget. This package includes everything a new website needs to become search engine friendly and achieve initial ranking positions for up to 25 keywords in lower competition niche markets. The Basic option includes all the basic...
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Full-Time Job Social Media Specialist - artjobs.artsearch.us
Los Angeles Philharmonic Association ( Job Poster ) - Los Angeles, California, United States
Please share this job with your friends
Job Description
The Los Angeles Philharmonic Association is currently seeking a:
Social Media Specialist
Founded in 1919, the Los Angeles Philharmonic Association's mission is to perform, present, and promote music in its varied forms at the highest level of...
Date: 2017-03-10 07:15:11
Website:
http://artjobs.artsearch.us
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Pro Social Media Coaching & Marketing - Award winning ...
Branding & Print Design
SEO�& Online�Advertising�
We help develop your marketing strategy and creative content for social, web, television, radio and...
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Social Media ROI: Managing and Measuring Social Media ...
ISBN-10: 0-7897-4741-3
ISBN-13: 978-0-7897-4741-9
"Blanchard is demanding. He won't allow you to flip through this book, nod your head, and leave. If you're in, you're going to have to invest to get your rewards."
--Chris Brogan, president of Human Business Works
"Social media isn't inexpensive; it's different expensive. The human effort required to do it right is significant, and not knowing...
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http://www.quepublishing.com
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Digital Marketing – UCT Online Short Course | GetSmarter
University of Cape Town (UCT)
Language:
English
Introduction
Maintaining a healthy brand image in the digital space is not just a nicety - it's a necessity.
And informed, holistic strategy is at the heart of effective digital marketing efforts.
This digital marketing course from UCT will teach you how to exercise your strategic muscles and apply that type of thinking to your business or brand.
If...
Date: 2017-03-10 10:26:47
Website:
https://www.getsmarter.com
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Internal Social Media – Collaboration Tools 2.0? : Comms ...
Ever since social media went mainstream, businesses have been finding increasingly more ingenious ways to put it to good use. In this post, we're going to focus on internal social media specifically. Internal social media software taps into your employees' existing interest in social media - which is more than likely one of their favourite ways to communicate with their friends and family - and...
Website:
http://www.commsaxis.com
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Tourism Marketing SA - World-class Internet Marketing ...
About Us.
A team with passion.
We deliver World-class Internet Marketing Solutions for�Hospitality & Tourism.�Internet marketing starts and ends with your website. Enhancing and search engine optimizing your website should be your top priority.�We have delivered successful internet marketing solutions to hundreds of Hotels, Guest Houses and B&B's across Southern Africa.
We apply all the...
Website:
http://www.tourismmarketing.co.za
Related topics : internet social media marketing services / advertising internet marketing media online / social media internet marketing / internet social marketing strategies / internet media marketing
Social Media ROI (eBook, PDF) von Olivier Blanchard ...
Use Social and Viral Technologies to Supercharge Your Customer Service!
Use this book to bring true business discipline to your social media program and align with your organization's goals. Top branding and marketing expert Olivier Blanchard brings together new best practices for strategy, planning, execution, measurement, analysis, and optimization. You will learn how to define the financial and nonfinancial business impacts you are aiming for???and achieve them. Social Media ROI delivers practical solutions for everything...
Website:
http://www.buecher.de
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Six social-media skills every leader needs | McKinsey ...
The dynamics of social media amplify the need for qualities that have long been a staple of effective leadership, such as strategic creativity, authentic communication, and the ability to deal with a corporation's social and political dynamics and to design an agile and responsive organization.
Social media also adds new dimensions to these traits. For example, it requires the ability to create...
Website:
http://www.mckinsey.com
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Explaining the Benefits of Online vs. Print Media: Show Me ...
0
As PR professionals, we have all been in meetings with clients, both new and old, where the first outlets they describe as their "home runs" are print publications like Good Housekeeping or the New York Times.�While these magazines and newspapers remain a crucial part of any PR strategy and campaign, they are steadily being eclipsed by their online counterparts and new Internet-only media.
A...
Website:
http://www.blastmedia.com
Related topics : online pr social media / social media vs traditional pr / integrated marketing communications social media / social media vs traditional marketing research / social media online marketplace
REVENUE MODEL, Different Revenue Models, Internet Business ...
Value proposition is a description of the customer -> problem , the -> solution that addresses the problem, and the value of this solution from the customer's perspective ... More
New Approaches
The business in the digital economy is evolving and companies are responding to the -> new business environment . The accelerated development of the Internet, social networks and mobile devices...
Website:
http://www.1000ventures.com
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Disadvantages - Social Media in Education - Google Sites
Home >
Disadvantages
Despite the positive impacts that social media has had on education, there is always room for improvement. In today's society, we are faced with the problem of differences between generations X and Y. Generation Y consists of the younger generation, or students, who grew up embracing the web 2.0 technologies with great enthusiasm. On the other hand, Generation X, the older...
Date: 2017-03-02 09:10:29
Website:
sites.google.com
Related topics : social media education for students / social media impact on education / social media in education research / social media in education disadvantages / social media tools for education
Digital Marketing & Social Media Analytics | MIT Sloan ...
Upon completion of this course you should have a fundamental understanding of:
The digital advertising ecosystem and attribution and pricing models for digital advertising
The fundamentals of web and app analytics and KPIs for web traffic and commerce
Search engine marketing, search engine advertising, ad auctions, and strategies for optimizing search engine advertising
Social network marketing...
Website:
http://executive.mit.edu
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Interactive Marketing | What is Interactive Marketing?
Interactive Marketing?
For many companies, this kind of top down advertising is no longer effective. Customers now expect to be welcome and respected participants in the brands they love. They don't want to be persuaded that something is worth buying; they want to contribute to making that brand better.
A survey conducted by ExpoTV.com found that 55% of respondents would prefer to have ongoing...
Website:
http://www.marketing-schools.org
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Social media 'influencer' platform Tribe raises $5.35m for ...
Social media 'influencer' platform Tribe raises $5.35m for global expansion
Share
Tribe founder Jules Lund (left) and chief executive Anthony Svirskis are keen to push into international markets.
Wayne Taylor
by Paul Smith
Social media marketing start-up Tribe has closed a $5.35 million Series A funding round as it seeks to invest more in its technology and kick-off international expansion...
Website:
http://www.afr.com
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PR 20/20 | Inbound Marketing Agency | Cleveland, Ohio
Develop strategic campaigns at all phases of the marketing funnel. Build reach and brand at the top of the funnel, generate leads and convert sales in the middle, and retain customers and increase loyalty at the bottom.
Build Brand Generate Leads Convert Sales Increase Loyalty
Strengthen brand awareness and audience reach.
Your brand is more than a logo or mission statement--it's defined by...
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Role and Impact of social media in India | My India
Home / India Society Blogs / Impact of Social Media in India
Impact of Social Media in India
May 25, 2013
by Ramandeep Kaur
After 'tech savvy' it is the 'social media savvy' that has become synonymous with today's generation. About 2/3rd of Indians online spend time on different social networking sites like Facebook, Twitter, YouTube, Pinterest, etc. Even the trend of sending personal emails...
Website:
http://www.mapsofindia.com
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SWOT Analysis for College Students - pestleanalysis.com
SWOT Analysis for College Students
Tessa Kaplan 2016-07-29
0 0 0
College is usually depicted as an oasis of sorts. It's supposed to be the place where life-long friends are made, careers are started, success thrives, and it's where everything comes together as fate would have it. Unfortunately, while that may happen for some, college is rarely that. College is hard. College students no longer...
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http://pestleanalysis.com
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11 Studies Prove Digital Marketing ROI | Rutgers Business ...
New media channels have more to prove.
Many companies believe there still isn't enough data to prove return on investment (ROI) in digital marketing.
However, according to Nielsen Ad Dynamics , companies in FMCG (Fast Moving Consumer Goods) allocate 60% of media to television even though only 18% of tradition TV campaigns generate a positive ROI (source: Socialnomics ).
What does this tell you...
Date: 2017-03-09 21:45:32
Website:
http://www.business.rutgers.edu
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Media + Marketing for Technology Companies | DWA
Language
English
DWA creates superior media and marketing programs for great technology companies. Our work spans the market, including business-to-business, business-to-consumer, and over 150 of the world's leading IT organizations.
Brand 2014
We drove brand awareness, delivered leads and achieved over 19,000 responses from key decision-makers across Southeast Asia. As a result, all key KPIs...
Website:
http://www.dwamedia.com
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