Selected articles for topic: social factors in marketing
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Social media optimization - Wikipedia
Social media optimization is becoming an increasingly important factor in search engine optimization , which is the process of designing a website in a way so that it has as high a ranking as possible on search engines . As search engines are increasingly utilizing the recommendations of users of social networks such as Reddit , Facebook , Tumblr , Twitter , YouTube , LinkedIn , Pinterest ,...
Date: 2017-02-23 10:51:34
Website:
https://en.wikipedia.org
Related topics : search engine marketing social media / location based social media search / social media networking sites business / social media optimization techniques / social media optimization tools
COURSE SYLLABUS - Digital Marketing Training Course ...
SEARCH ENGINE OPTIMISATION (SEO)
(Grp 2 Session 5, Tuesday 9am - 11am; Grp 1 Session 6, Tuesday 11.20am - 1.30pm)
Search Engine Optimisation (SEO) is concerned with the search results provided by Google and other search engines to their users. These are the main body of links generated when the user searches for information using key words or phrases. The links are ranked by relevance by each of...
Date: 2017-03-02 09:10:29
Website:
sites.google.com
Related topics : companies that use social media marketing effectively / digital media marketing courses / master in digital & social media marketing / search engine marketing social media / social media and internet marketing training
All the Social Media Advertising Stats You Need to Know
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It feels like every month a social network unveils a new social media advertising tool. Facebook, Twitter, and LinkedIn have long planted their flags in this territory, while Instagram, Pinterest, and Snapchat are quickly gaining ground. This explosion in advertising options has left a lot of brands trying hard to play catch-up.
If you're still not...
Website:
https://blog.hootsuite.com
Related topics : social media ad spend 2014 / social media ad spend 2017 / social media ad spend 2016 / social media advertising companies / social media advertising campaigns
Viral marketing - Wikipedia
History[ edit ]
The emergence of "viral marketing", as an approach to advertisement, has been tied to the popularization of the notion that ideas spread like viruses. The field that developed around this notion, memetics, peaked in popularity in the 1990s. [7] As this then began to influence marketing gurus , it took on a life of its own in that new context.
The term viral strategy was first used...
Date: 2017-03-06 22:28:35
Website:
https://en.wikipedia.org
Related topics : difference between social media and viral marketing / social media viral marketing campaign / social media and viral marketing / social marketing viral / viral media marketing
Digital Marketing Certification Program | Upgrad.com
Marketing & Branding Fundamentals
Duration : 1 week | Professor : Jaideep Prabhu
You will start the program with a basic understanding of marketing and it's functions, like, developing campaigns, capturing insights, market segmentation, channel selection and brand building. On completion of the first module you will gain a detailed understanding of the 4Ps framework for different types of...
Date: 2017-03-09 10:02:49
Website:
https://upgrad.com
Related topics : master in digital & social media marketing / companies that use social media marketing effectively / organizations using social media marketing / social media marketing campaign plan / affiliate marketing using social media
Digital Agency | Website Design | Social Media Marketing ...
Blog
ABOUT US
Digital Marketing is a way for your business or brand to reach an audience that isn't necessarily reachable through traditional marketing methods.
At ATKASA we have devised strategies and designed systems to maximise the effectiveness of Digital Marketing efforts. Full infrastructure integration means that we have a 360-degree view of our clients' potential surroundings and thus...
Website:
http://www.atkasa.com
Related topics : social media marketing business opportunity / social media marketing small business / digital media marketing agency / search engine marketing social media / social media marketing websites
The Top 26 Social Media KPIs Marketers Can't Ignore ...
HootSuite Twitter Facebook LinkedIn Google +
How do you measure social? If you're a social media marketer, it's pretty much guaranteed that your boss has asked you to provide results showcasing your efforts. You might have initially been baffled as to how you would measure values such as awareness, what your customers think of your brand, or how your efforts are impacting the bottom line, but...
Website:
https://blog.hootsuite.com
Related topics : post methode social media / post social media in one place / post social media strategy / articles on social media marketing for business / social media marketing business opportunity
Online Business Success | Connie Ragen Green - Build A ...
By Connie Ragen Green
Business Overwhelm and How to Move Past It Life can be overwhelming at times, even under the best of circumstances. But if you are an entrepreneur, business overwhelm may be something that you were not expecting. Let's discuss how you can face this ... [Read More...]
Learn More!
Work Ethic in the Workplace: Doing More Than is Expected Each Day I'm writing a new book about...
Website:
http://connieragengreen.com
Related topics : social media marketing ideas for small business / social media marketing small business / social media marketing services / social media marketing 2008 / social media marketing ideas for business
Top 20 Facebook Statistics - Updated January 2017
Major traffic update coming next week so please check back on the latest Most Valuable Facebook Statistics
Facebook represents a huge potential market for your social media efforts, but it is becoming increasingly difficult to stand out from the crowd. The following statistics highlight some relevant Facebook facts and can ultimately help you to navigate it better, increasing your return on...
Website:
https://zephoria.com
Related topics : companies that use social media marketing effectively / using social media to conduct market research / using social media as a market research tool / organizations using social media marketing / using social media for marketing research
Template for Success: 5 Keys to Creating a Social Media ...
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With social networks becoming more and more ingrained in everyday business
communication and gaining widespread acceptance as a marketing channel, your company needs to know how to connect with your consumer base.
So, do you have a plan around social media?
With dozens of social networks that each offer unique benefits, the natural inclination is to jump on every platform, but unless you have...
Date: 2017-03-10 01:46:47
Website:
salesforce.com
Related topics : social media management company business plan / companies that use social media marketing effectively / social media marketing plan steps / social media network marketing services / benefits of using social media for business
Inbound marketing - Wikipedia
Description[ edit ]
Inbound marketing provides information, an improved customer experience and builds trust by offering potential customers information they value via company sponsored newsletters, blogs and entries on social media platforms. [3] [1] [4] [2]
Marketing strategist David Meerman Scott says that inbound marketing allows marketers to "earn their way" into a customers awareness rather...
Date: 2017-03-07 18:55:21
Website:
https://en.wikipedia.org
Related topics : companies that use social media marketing effectively / search engine marketing social media / using social media as a market research tool / new trends in social media marketing / social media market research companies
How I would pitch my social media services to prospective ...
by Nick Usborne
I don't offer professional social media services.
But if I were at a different stage in my career, I would. In fact, I would be all over social media.
Why? Because every successful freelancer fills a need on the client side. If you want to be a highly paid freelancer, you need to offer a service and skill set that companies desperately need. And right now I see millions of...
Website:
http://nickusborne.com
Related topics : companies that use social media marketing effectively / social media services company / social media marketing companies / companies that don't use social media effectively / social media marketing services
2017 Emerging-Market Outlook | Mark Mobius
Solid Growth, with Momentum and Valuation Support
Following recent improvements, we expect macroeconomic advances to continue in 2017. This could bode well for top-line growth opportunities and the earnings outlook for emerging-market equities.
We believe that, while gross domestic product (GDP) growth in a number of emerging-market countries has been gaining ground, it is likely that over the...
Website:
http://mobius.blog.franklintempleton.com
Related topics : social factors affecting marketing / marketing social research association / social factors in marketing / european social marketing association / social marketing strategies examples
CSR: A marketing tool? | Business Standard News
CSR: A marketing tool?
Coca-Cola's Support My School initiative in India has been touted as one of the biggest CSR initiatives by corporate India and is beamed on NDTV with a lot of fanfare. Coca-Cola is not the only company that has effectively bundled, branded and communicated its CSR efforts; too many companies have started communicating their CSR efforts too early in too conspicuous a...
Website:
http://www.business-standard.com
Related topics : corporate social responsibility used as marketing tool / corporate social responsibility as a marketing tool / corporate social responsibility and marketing / companies that use social media marketing effectively / benefits of social media marketing for business
Social Media and SEO: 5 Quick Wins to Increase Your Reach
As social media and SEO have evolved over the years, they've become increasingly intertwined--and it's not hard to understand why. Social media focuses on, and encourages, engagement and real conversations between people online. SEO focuses on how people are looking for information and solutions to their problems online. In both cases, brands succeed by connecting with these desires authentically...
Website:
https://blog.hootsuite.com
Related topics : new social media sites like facebook / social media terms of use / social media sites like facebook / social media links for website / social media links - project for after effects
Online Marketing Seminar, Marketing Training Seminars ...
The Infinite Story Loop: How to Create Amazing Stories for Marketing
Broadcast on Mar 7, 2017 with John Lane, Hannah Hamza
Join us for this free seminar where we'll detail some of the timeless elements of storytelling that you can employ to create better marketing. We'll answer the question: What can you publish today that will reinforce the story you want to create over the long term? We'll...
Website:
marketingprofs.com
Related topics : using social media as a market research tool / social media marketing seminar / companies that use social media marketing effectively / social media marketing trends 2016 / free social media marketing tool
The art of business relationships through social media
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"Ah, relationships," moaned a dejected Alvy Singer (Woody Allen) at the end of the film, Annie Hall, "Who needs them." The fact is that any business today, whether a sole proprietorship or a multi-national, needs to build relationships. Which is why knowing how to leverage the value that social networks can contribute to establishing and sustaining relationships is crucial. This...
Website:
http://iveybusinessjournal.com
Related topics : social media networks are changing our way of having relationships / benefits of using social media for business / social media networking sites business / companies that use social media effectively / social media management company for small business
Understanding Pest Analysis with Definitions and Examples
What is PEST Analysis?
PEST is an acronym for Political, Economic, Social and Technological. This analysis is used to assess these four external factors in relation to your business situation.
Basically, a PEST analysis helps you determine how these factors will affect the performance and activities of your business in the long-term. It is often used in collaboration with other analytical...
Website:
http://pestleanalysis.com
Related topics : social and cultural factors affecting international marketing / social factors affecting marketing / social marketing business / social and cultural factors in international marketing / examples of social and cultural environment in marketing
Market Segmentation - benefits, cost, Marketing strategies ...
Market segmentation is the science of dividing an overall market into key customer subsets, or segments, whose members share similar characteristics and needs. Because it involves significant market research, market segmentation can be costly. But it is particularly important for small businesses, which often lack the resources to target large aggregate markets or to...
Website:
http://www.referenceforbusiness.com
Related topics : segmentation in social marketing / product social marketing / social marketing strategy steps / social marketing strategies for changing public behavior / social marketing strategies examples
Marketing Trends for 2014 and into 2015 - Smart Insights ...
So, it seems as if the three core areas of investment in marketing for 2014 are likely to continue to be Mobile and Content Marketing and Big Data in many businesses. The most significant change is in mobile marketing where there is a decline in popularity, perhaps suggesting a realisation of the difficulty of encouraging customers to buy rather than browser via this channel.
But, I would like...
Website:
http://www.smartinsights.com
Related topics : social media marketing trends 2014 / social media marketing trends 2013 / social media marketing future trends / social media marketing trends 2015 / latest trends in social media marketing