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Online Masters in Marketing - MS Marketing Communications
Leadership & Management
Build and supervise a marketing communication team of top talent, ensuring the right people fill the right roles
Provide direction to functional units within marketing communication, ensuring each unit is aligned with overall goals
Tap into team members' natural motivators, maximizing their potential for success
Manage the daily activities and performance of employees,...
Website:
http://www.franklin.edu
Related topics : integrated marketing communications social media / using social media as a market research tool / marketing communications social media / using social media for marketing research / social media market research tool
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Related topics : make your own social media website / make your own social network website free / make your own social network website / creating a social networking website from scratch / build your own social networking website
Social Networks - Custom PhD Thesis
Paper instructions:
Background
On page 139 of The Influencing Machine, Brooke Gladstone begins a discussion of the role social networks play in our consumption and understanding of news and in our personal lives and mental health. She questions whether we truly have friends online or whether the internet is actually costing us meaningful connections with people. She also examines how the...
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http://customphdthesis.com
Related topics : how many people use social networking sites / use of social network sites / make your own social networking site for free / making your own social networking site for free / make your own social networking site
Nielsen Launches ‘Nielsen Twitter TV Ratings’
Metrics include first-ever measure of how many people view TV-related Tweets
New York - Oct. 7, 2013 - Today Nielsen, a global information and measurement company, announced the commercial launch of Nielsen Twitter TV Ratings, the first-ever measure of the total activity and reach of TV-related conversation on Twitter. Nielsen Twitter TV Ratings measure not only "authors"--the number of people...
Website:
http://www.nielsen.com
Related topics : social media tv ratings / social media market research companies / using social media to conduct market research / social media audience engagement / social media marketing twitter
Social Media Intelligence Platform | Synthesio
Connect
The Modern Marketer is Driven by Data and Metrics
Today's marketing leaders own the full customer journey. This responsibility makes access to comprehensive audience data in real time a necessity. SaaS technology has empowered marketing decision makers with instant feedback on each initiative's performance against business KPIs. Real-time customer data helps CMOs and VPs of Marketing...
Website:
http://www.synthesio.com
Related topics : social media marketing business opportunity / organizations using social media marketing / social media intelligence / social media platforms for business / social media branding for business
Social Media Response Flow Chart for Small Businesses ...
The following flow chart offers a helpful way to evaluate social media posts, and provides a response strategy for each. Remember, what goes online stays online, and your response to posts on social media should positively reflect the mission and values of your small business. Before you respond to any negative post, use this flow chart as a quick reference to help cooler heads prevail.
Listen to...
Website:
http://articles.bplans.com
Related topics : social media small business strategy / social media for small business / post social media strategy / social media response / post social media guidelines
Chris Martin - Ask the Reputation Management Expert
Chris Martin - Ask the Reputation Management Expert
Chris Martin - Ask the Reputation Management Expert
The first impression and perceived reputation that can be found when someone searches for your personal name, brand or business online can have a huge impact in both your personal and business success.
For individuals, everything from how you run you personal life, take on new job opportunities...
Website:
onlinereputation.com
Related topics : search engine reputation management services / online reputation management services cost / search engine reputation management tips / online brand reputation management services / search engine reputation management
The Sociology of the Internet and Digital Sociology
The sociology of the internet is a subfield of sociology in which researchers focus on how the internet plays a role in mediating and facilitating communication and interaction, and on how it affects and is affected by social life more broadly. Digital sociology is a related and similar subfield, however researchers within it focus on such questions as they pertain to the more recent technologies...
Website:
http://sociology.about.com
Related topics : identity social networks and online communication / digital identity social media network / social media impact on communication / social media impact on politics / social media and technology tools for research
Top 20 Facebook Statistics - Updated January 2017
Major traffic update coming next week so please check back on the latest Most Valuable Facebook Statistics
Facebook represents a huge potential market for your social media efforts, but it is becoming increasingly difficult to stand out from the crowd. The following statistics highlight some relevant Facebook facts and can ultimately help you to navigate it better, increasing your return on...
Website:
https://zephoria.com
Related topics : companies that use social media marketing effectively / using social media to conduct market research / using social media as a market research tool / organizations using social media marketing / using social media for marketing research
SWOT Analysis for College Students - pestleanalysis.com
SWOT Analysis for College Students
Tessa Kaplan 2016-07-29
0 0 0
College is usually depicted as an oasis of sorts. It's supposed to be the place where life-long friends are made, careers are started, success thrives, and it's where everything comes together as fate would have it. Unfortunately, while that may happen for some, college is rarely that. College is hard. College students no longer...
Website:
http://pestleanalysis.com
Related topics : college students and social media use / how many college students use social networking sites / college students and social media / college student social network / colleges social media marketing
The Psychology of Social Proof & How to Build Trust in ...
( Image Source )
Everybody's doing it. Sound familiar? It should. It's brain science. People tend to do what other people are doing. Psychologists call this conformity, herd behavior, or the bandwagon effect. Marketers call it social proof.
The goal is to increase conversions by giving evidence that you are accepted by others. Visitors, influencers, subscribers, and buyers all trust you. This...
Website:
http://unbounce.com
Related topics : companies that don't use social media effectively / companies that use social media marketing effectively / companies that use social media effectively / using social media for marketing research / using social media marketing
Social media marketing, web content syndication, search ...
Digital media marketing
Social media marketing, web content syndication, search engine optimization
Reach audiences faster - and with more relevant and compelling web-based communications and social media. Use web analytics to uncover valuable insights to improve the digital marketing and sales efforts by your firm. Increase your visibility and opportunity pipeline through search engine...
Website:
ibm.com
Related topics : digital media marketing strategy / search engine marketing social media / digital media marketing / search & social media marketing / using social media marketing
How to Write a Great Digital Marketing Resume | Blue Sky ...
Are you struggling to put together an effective resume , even though you regularly create great ads, social media campaigns, and branding messages?
If so, you're not alone. Most marketers have a hard time selling themselves.
But the truth is that without a killer resume, you're losing out on great opportunities. Recruiters are passing you over for people who are far less qualified. Even worse,...
Website:
http://www.blueskyresumes.com
Related topics : digital media marketing resume / social media marketing resume skills / social media marketing resume sample / social media marketing resume / digital media marketing strategy
GreenPepper Digital | Full Services Marketing and ...
GreenPepper Digital understands the pulse of Internet marketing and uses it effectively to improve your online influence, drive traffic to your site and enhance the brand experience through communication with clients, inform audiences of specials in real time, reach out to friends of clients and maintain brand recall. We use digital tools-- Websites, social media, SEO, online advertising, blogs,...
Website:
http://www.greenpepperdigital.com
Related topics : companies that use social media marketing effectively / digital media marketing strategy / digital media marketing meaning / digital media marketing / brands using social media
D.L. Hughley says Trump elected because 'people tired of ...
Comedian D.L. Hughley's recent tweet about Debbie Reynolds' and daughter Carrie Fisher's deaths caused an uproar on social media, including demands that he take down his comments.
Now Hughley is saying the politically-correct atmosphere that serves to intimidate free speech on social media is one of the reasons Donald Trump will be our next President.
"I think that that probably is why he got...
Website:
http://www.foxnews.com
Related topics : eric schiffer reputation management consultants / social media audiences differ from those of traditional media because / post social media / political social media / social media today
Facebook analytics tools - 7 Alternatives to Facebook Insights
Are you monitoring your Facebook page activity regularly to assess and improve performance? Facebook Insights provides some good analytics, but there are also some very useful 3rd party Facebook analytics tools that go beyond Facebook Insights.
The amount of people you reach through your Facebook page is continuously decreasing so you need to consider every option to make sure that you reach...
Website:
http://www.razorsocial.com
Related topics : free social media monitoring tools facebook / social media analytics tools free / social media analytics tools pdf / social media analytics tools comparison / social media analytics tools
Influencer Marketing | What is Influencer Marketing?
What is Influencer Marketing?
Influencer marketing involves marketing products and services to those who have a sway over the things other people buy. This market influence typically stems from an individual's expertise, popularity, or reputation. Marketing to an audience of influencers is similar to word of mouth marketing, but it doesn't rely strictly on explicit recommendations (See also...
Website:
http://www.marketing-schools.org
Related topics : companies that use social media marketing effectively / social media market research companies / using social media as a market research tool / social media marketing companies / social media network marketing services
Internal Communications Tips & Best Practices
Public relations & social media tips, tools & insight
Internal Communications Tips & Resources
Employee communication is changing rapidly as new social media tools evolve and impact the workplace. Employees and other internal audiences are key ambassadors and reaching them today is both challenging and rewarding when done right.
Navigate the world of workplace...
Website:
http://www.theprcoach.com
Related topics : social media internal communications / social media changed communication / social media impact on communication / articles about social media communication / internal social media tools
Access Intelligence :: Media & Communications Group
�
October 11, 2017 | Hilton Midtown | NYC
Folio:'s Eddie and Ozzie Awards is one of the largest and most comprehensive awards programs in the magazine publishing industry. The Folio: Eddie and Ozzie Awards celebrate gorgeous design and uncompromising journalism being created every day--all in one awards program. Open to all consumer, b2b, association, custom and regional, big and small...
Date: 2017-03-09 20:21:04
Website:
http://www.accessintel.com
Related topics : top new social media websites / new social media websites 2017 / best social media website design / top social media websites for business / social media marketing websites
Mass Planner - The ultimate Social scheduling app
Social Media Automation Tools To Get More Traffic, Followers, Clicks
Mass Planner helps you scale to new heights: you'll make more money and grow your accounts faster.
Facebook, Google+, Twitter, Tumblr, Pinterest, LinkedIn and Instagram Automation
Schedule all your social media updates for future publish
Find perfect timing for your content with Mass Planner and post them on Facebook, Google+,...
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http://www.massplanner.com
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About Brand Networks | Leading the Social Media Revolution
Welcome
Brand Networks simplifies social, delivering award-winning social advertising software and services to enterprise customers throughout the world.
Join Us
ABOUT BRAND NETWORKS
Delivering the right message to the right segments of your complex social audience at the right time is the future of social native advertising and content publishing at scale. Achieve this and your efforts become...
Website:
https://bn.co
Related topics : social media network marketing services / social media network marketing / social network marketing companies / social media marketing optimization services / social media marketing companies london
Media (communication) - Wikipedia
Evolution[ edit ]
The word media is defined as "one of the means or channels of general communication in society, as newspapers, radio or television." [1]
The beginning of human communication through designed channels, i.e. not vocalization or gestures, dates back to ancient cave paintings , drawn maps , and writing .
The Persian Empire (centred on present-day Iran ) played an important role in...
Date: 2017-03-10 07:48:01
Website:
https://en.wikipedia.org
Related topics : role of mass communication media in social life / social media changed communication / social media impact on communication / social media types communication / articles about social media communication
Sales & Marketing Manager Job Description | Chron.com
Sales & Marketing Manager Job Description
by Sam Ashe-Edmunds
Sales and marketing managers focus primarily on sales management.
Digital Vision./Photodisc/Getty Images
4 [Estate Sales] | Real Estate Sales Executive Job Description
Sales and marketing are two different disciplines. Sales book new business and marketing creates strategies for product development, pricing, promotions and...
Website:
http://work.chron.com
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Seminar Topics with PPT on Latest IEEE Technical Topics
MBA Seminar Topics
Tips to choose winning topics and enhance presentation skills
While selecting topics, first thing that comes to the mind of the presenters is "How to give an effective paper presentation ?". At a granular level, answer to these questions depends on multiple parameter's. Success of seminar depends right from choosing the best topics, finding right materials to make a PPT,...
Date: 2017-03-10 08:51:19
Website:
http://a4academics.com
Related topics : social media audience engagement / social media audience research / social networking ieee papers / b to b social media case study / social media audience profile
National Media
National Media Research, Planning and Placement
National Media Research, Planning and Placement (NMRPP), provides our clients with a unique, research-driven, multi-screened approach to media planning and placement. NMRPP utilizes the best data, technology, and most importantly, professionals to provide a full suite of direct-to-campaign media services. Our...
Website:
http://www.natmedia.com
Related topics : using social media as a market research tool / social media audience research / advantages of using social media for market research / using social media for marketing research / social media analytics market research
Influencer marketing - Wikipedia
Influence[ edit ]
Most discussion on the generic topic of social influence centres on compliance and persuasion in a social environment, as exemplified in Robert Cialdini 's book Influence: Science and Practice. [3] In the context of Influencer Marketing, influence is less about argument and coercion to a particular point of view, and more about loose interactions between various parties in a...
Date: 2017-03-05 15:56:19
Website:
https://en.wikipedia.org
Related topics : companies that use social media marketing effectively / using social media as a market research tool / using social media for marketing research / social media influence rating / organizations using social media marketing
KCSA Strategic Communications - Investor Relations, Social ...
TRUE
INTEGRATION
KCSA integrates public relations, media relations, social media, investor relations and brand marketing in every client relationship. With offices in New York, Boston, Los Angeles and Tel Aviv, we work across virtually every industry but are known and respected for the relationships we keep in financial services,...
Website:
http://www.kcsa.com
Related topics : social media public relations / social media relations / social marketing public relations / integrated marketing communications social media / marketing communications social media
How to Build an Efficient Social Media Workflow to ...
Recently I shared a video on my Facebook page about how I structure social media updates each week.
I have been asked frequently about how much content to share, what times to share, and what I do personally for each of my sites. I take a pretty proactive approach on the Digital Photography School Facebook and Twitter feeds, ensuring there's a broad range of new and old content across timeslots that work for our audience.
It's solid advice I think would be useful in any niche - especially because...
Date: 2017-03-10 10:07:19
Website:
https://problogger.com
Related topics : all social media sites / social media workflow / why use social media / using social media / social media page
Arts Social Journals | Peer Reviewed | High Impact ...
About the Journal
Index Copernicus Value: 64.66
The Arts and Social Sciences Journal is a peer-reviewed open access publication handled by OMICS International to present the latest developments in the field world history , culture, literature and other areas of social sciences. This enables learners and academicians to gain access to instant and quick reference for the development of research in...
Website:
https://www.omicsonline.com
Related topics : sports management and social media / social network community manager / free social media reputation management tools / journalism and social media / social media community manager
New Artist Model | Learn Music Business with Dave Kusek
How can I help you?
Dave Kusek
Hi, I'm Dave Kusek and the director of New Artist Model. I've have taught music business and music management to tens of thousands of musicians from around the world through my books, live events and online classes. I've had the honor of helping people learn music business and live their dreams in music.
How can I help you?
My latest book Hack the Music Business...
Website:
http://newartistmodel.com
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What We Do - Clarity Consultants
Systems training including ERP, CRM and Off-the-Shelf Apps
Soft Skills Training
Creative
Whether you're looking for distinctive design, digital ingenuity, marketing content, or corporate communications, the Clarity team has the expertise and networks to deliver best-fit consultants every time.
Content Development & Management
Content is the engine of the information economy. Because of its...
Website:
http://clarityconsultants.com
Related topics : companies that use social media marketing effectively / social media management company business plan / social media management information system / social media marketing consulting / using social media marketing
Creative Concepts Media + Marketing
CC Media is a full service Reno media buying agency. We offer our clients a wide range of services, including digital media, traditional media, social media marketing, and we are a Google Certified Partner.
Our focus is exponentially increasing our clients' advertising exposure, revenue, and campaign results through creative, proven media...
Website:
http://cc.media
Related topics : social media marketing services / digital media marketing agency / social media marketing agency / creative marketing social media / concept of social media marketing
Free Social Media Webinars - Andrea Vahl
Free Webinars
FREE WEBINAR: Facebook Advertising Secrets
Are you frustrated with Facebook Ads? Maybe you've tried them and you didn't get the results you wanted and feel like they didn't work for you. Or maybe you just got overwhelmed with all the choices to make in Facebook ads and gave up in frustration. This Facebook Ads webinar will help you navigate the jungle of Facebook Ads. In the webinar...
Website:
http://www.andreavahl.com
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Social Media World Forum Europe - #DMWF #SMWF
�
Social and Digital Marketing Conference:�#SMWF Europe, Vinopolis, 8th - 9th June 2015
#SMWF Europe is the premier event for digital & social marketing professionals taking place in London's Vinopolis, 8-9 June providing top-level strategic advice and digital marketing insight around how to engage customers, manage brand perceptions, empower employees and open untapped audiences through diverse media channels.
�
With organisations now re-evaluating their effective use of big data;...
Website:
http://www.socialmedia-forum.com
Related topics : social media marketing conference europe / social media marketing jobs europe / social media marketing europe / social media marketing events 2015 / social media marketing events london
How to advertise on social media: Step-by-step on 4 ...
Asus Transfomer Pad TF103C
Since the rise of Google AdWords , pay-per-click advertising has been the de facto way to promote just about anything online, whether you're selling bottle openers or want to sue over asbestos-related illnesses.
But pay-per-click (PPC) prices are on the rise. Some keywords that used to cost a quarter per click now run a dollar or more. Some keywords ,...
Website:
http://www.pcworld.com
Related topics : social media ad spend / ad age social media / advertising on social media sites / social media ads / social media advertising effectiveness
Social Media, Political News and Ideology | Pew Research ...
By Amy Mitchell , Jeffrey Gottfried , Jocelyn Kiley and Katerina Eva Matsa
The advent of social media has opened up new ways for people with similar interests to find, share and talk about news - including news about politics - with friends and colleagues.
Facebook is now a widely-used source for news about government and politics. Nearly half (48%) of the panelists say they accessed news about...
Website:
http://www.journalism.org
Related topics : new social networking sites like facebook / political social networking sites / new social media sites like facebook / social media sites like facebook / block social networking sites while studying
Media Training Courses throughout The UK - Media Mentor
Real Studio Experience
Interview Analysis
The training went exceedingly well, and the feedback from members of parliament has been excellent. June 2016 Scotland
I started the day in a blind panic, but I now feel I have the skills to be competent in handling media interviews - thank you!
August 2016 Birmingham
It was a real treat participating in a training session with a real pro such as...
Website:
http://www.media-mentor.co.uk
Related topics : getting started in social media / social media relations / social media power / social media training / social media report
25 Direct Marketing Statistics: Direct Mail Works | Compu ...
Posted on July 17, 2014 by Compu-Mail
With the rise of email and social media, many leap to declare print and direct mail "dead." But don't let them fool you! These 25 Direct Marketing Statistics prove that direct mail is still alive and well, and is above all a profitable and worthy component of your integrated marketing strategy. (Want more stats? We've added new direct mail stats for 2015 and...
Website:
http://compu-mail.com
Related topics : direct marketing media strategy / direct marketing media types / social media marketing small business / direct marketing media / social media marketing campaign cost
Fundamental Media - Financial Specialist
Since it was founded in 2003, Fundamental Media has grown substantially becoming a leading specialist in media consultancy and advisory services. With a global reach from the UK and Europe, Asia and the Middle East to the Americas, Fundamental Media works exclusively across the financial industry providing media intelligence, planning and buying.
WHO WE ARE
LOCAL KNOWLEDGE, GLOBAL...
Date: 2017-03-07 17:46:18
Website:
http://fundamentalmedia.com
Related topics : social media marketing industry report / social media market research companies / social media management company business plan / social media marketing industry / social media market research tool
Global adspend in 2017: What the experts predict | The ...
India is forecast to deliver the strongest annual rise in ad spend for 2017 at 13.4% with the three other BRICS markets also expected to post growth. China is expected to lead with 7.1% growth, followed by Russia at 6.1% and Brazil at 2.1%.
"The latest consensus results present a positive outlook for advertising investment at both a global and local level," said James McDonald , senior research...
Website:
http://themediaonline.co.za
Related topics : social media ad spend 2017 / social media ad spend 2016 / social media ad spend uk / social media ad spend / social network ad spending
Lead Generation Company in Mumbai | Digital Media Agency
Our Approach
Results!!!
Digital marketing is taking toll over the traditional marketing and creating its niche in almost all sectors including insurance.
Objectives of life insurance marketing are increasing customer awareness, developing corporate image, customer service, improving customer base and its spread.
People find digital services more reliable to deal with financial matters like...
Date: 2017-01-11 08:12:02
Website:
http://www.firstoption.in
Related topics : social media marketing services pricing india / top social media marketing companies in india / social media marketing companies in south india / social media marketing companies in india / social media marketing services pricing
MEDIA THEORIES:Libertarian Theory Social Responsibility ...
Introduction to Mass Communication MCM 101
VU
LESSON 39
MEDIA THEORIES
The term media theory refers to a model that explains the relationship between media and social
reality. Media as an enterprise holds a unique status from one way it is like an industry which gives its
products and service and earn money but from another way media is supposed to talk about society, people,
attitude, ...
Website:
http://www.zeepedia.com
Related topics : social responsibility theory of media / social media theory / social media society / government social media / social media has changed the face of politics
PR & Social Media Agency Manchester | Smoking Gun PR
1
Virgin Holidays - tunnel to Barbados
Virgin Holidays came to us to create a disruptive, engaging experiential PR stunt to raise awareness of its direct holidays from Manchester to Barbados.So we brought Barbados to... Read More
Case File
2
Showing Nissan's Caring Side
In 2012 Nissan UK soft launched its new CARED4 proposition in 50 of its leading dealerships nationwide and wanted PR to be a...
Date: 2017-03-10 09:32:07
Website:
http://smokinggunpr.co.uk
Related topics : using social media for pr / pr social media presentation / social media in pr / social media pr / brands using social media
12 B2B Social Media Case Studies - Online Marketing Blog
Lee Odden ��� B2B Marketing , Content Marketing
Content Marketing has long been a staple for the�B2B Marketing world�with an increased boost in popularity due to changes in consumer information discovery and consumption. Over 90% of B2B marketers are using content marketing according to CMI and MarketingProfs . Far more research is conducted�before sales contacts are made providing...
Website:
http://www.toprankblog.com
Related topics : b2b social media marketing / social media b2b marketing metrics / b2b social media case studies / social media marketing program / 12 steps to social media marketing success
Best Digital Marketing Training Institute in Hyderabad ...
Web Trainings Academy is trusted digital marketing training institute in Hyderabad, India. Established when digital marketing and internet technologies were in early stages in India. Since we started our Digital marketing institute, we focused mainly on imparting quality training in marketing. Our goal is to deliver Practical Oriented Quality Education with real-time projects.
We offer...
Website:
http://www.webtrainings.in
Related topics : digital media marketing jobs in india / digital media marketing strategy / digital media marketing courses / master in digital & social media marketing / digital media marketing meaning
Job Interview Q&A for the position of Digital Marketing ...
Home » Blog » Career Guidance » Job Interview Q&A for the position of Digital Marketing Manager
Job Interview Q&A for the position of Digital Marketing Manager
August 5, 2015
Download PDF
"Congratulations, you have got the job" 6 words that give wings to all your dreams. After listening to these words your mind automatically starts calculating the EMI of that car you were...
Website:
http://www.edupristine.com
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Dragonfly Marketing - The Exceptional Marketing Company
We create solutions
B2B Marketing
B2B marketing is highly specialised and sometimes downright tricky. Leveraging the power of digital marketing and B2B avenues can result in high ROI.
Read About B2B Marketing
Digital Marketing
Taking a company into the future requires an effective digital marketing approach. From social media to advertising and development , online strategy is crucial.
Read About...
Website:
http://dragonflymarketing.co.za
Related topics : social media advertising effectiveness / social media advertising campaigns / social media marketing campaign plan / social media brand building / social media marketing campaign
Reputation Management Expert, Simon Wadsworth | A Blog ...
In an increasingly digital age, PR and online reputation fit together almost seamlessly.
February 22, 2017
Gated vs public content - what's best for your online reputation management?
It's a well-known fact that quality content matters for your reputation online. When you fill your digital assets (website, social media accounts, blogs and articles), for example, with content your audience wants to engage with, you can boost traffic, improving your ranking and rating online. But what's best for online reputation management - gated or public...
Website:
http://www.reputations.org.uk
Related topics : social media online reputation management / online reputation management expert / online reputation management reviews / personal online reputation management / online reputation management articles
Undergraduate Courses - London College of Communication - UAL
BA (Hons) Advertising
BA (Hons) Advertising students go on to enjoy brilliant careers as creatives, planners, account executives and digital media content creators in world-leading advertising agencies, communications companies and digital production organisations. Our students have won competitions across the world from D&AD to The One Show New York. Gain the essential skills you'll need and...
Website:
http://www.arts.ac.uk
Related topics : social media marketing london college of communication / internet advertising and social media as a marketing communication tool / pr practitioners use of social media tools and communication technology / social media impact on culture / social media impact on communication
Digital Marketing | University of Salford, Manchester
Accredited by
Course Details
The programme is block delivered and there are six entry points per year. Students will take the modules below in a sequence dependent on their start date.
Semester 1
Digital Marketing and Analytics
During your time with us, you'll examine products and services which are highly desirable to consumers online, while running real-life digital marketing campaigns by...
Website:
http://www.salford.ac.uk
Related topics : search engine marketing social media / search and social media marketing university of salford / search and social media marketing for international business / search and social media marketing salford / search & social media marketing