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Indian Journal of Marketing
Indian Journal of Marketing
Welcome to the Website of : Indian Journal of Marketing
Indian Journal of Marketing is a double blind peer reviewed refereed monthly journal, which is being published since 1968. It is an authentic research publication dealing with the following topics: marketing, advertising, consumer behaviour, sales management, advertising & promotion management, marketing strategy, customer loyalty, marketing segmentation and targeting, customer value modelling, business information systems (MIS), business law, communication, direct marketing, e-commerce, global business,...
Website:
http://indianjournalofmarketing.com
Related topics : social media network marketing services / using social media for marketing research / social media marketing for business schools / social media network marketing / social media and viral marketing
Social marketing - Wikipedia
Social marketing should not be confused with the societal marketing concept which was a forerunner of sustainable marketing in integrating issues of social responsibility into commercial marketing strategies. In contrast to that, social marketing uses commercial marketing theories, tools and techniques to social issues.
Social marketing applies a "customer oriented" approach and uses the concepts...
Date: 2017-03-05 15:56:19
Website:
https://en.wikipedia.org
Related topics : using social media as a market research tool / using social media to conduct market research / advantages of using social media for market research / using social media for marketing research / social marketing strategies for changing public behavior kotler
Pros and cons of outsourcing social media | TechRepublic
Fewer businesses are outsourcing social media tasks but when they do, they tend to favor outsourcing design and development, content creation, and analytics.
Google Plus
When it comes to outsourcing your social media activities, a couple of words form the advice...it depends. It depends on your business, what you want to outsource, your social strategy , your social media goals, and your...
Website:
http://www.techrepublic.com
Related topics : advantages of social media marketing for small business / outsourcing social media / social media marketing small business / articles on social media marketing for business / social media marketing business opportunity
3 Differences Between B2C and B2B Social Media Marketing
By Ben Green | 3 minute read
When Facebook (then called The Facebook) first launched, it was a platform for college students to meet each other - nothing more. When twitter started, it was meant to be a miniature version of a personal blog.
Things have changed immensely in the years since. Over time, as the world started to realize the amazing potential of social media marketing, forward...
Website:
https://www.oktopost.com
Related topics : using social media as a market research tool / social media market research tool / social media market research companies / social media platforms for marketing / benefits of social media marketing for business
What is social marketing? | The NSMC
Segmentation
Methods mix
These benchmark criteria are not just a tick-box checklist, but concepts that work together to make social marketing programmes more effective. For more information, download our� Big pocket guide to social marketing .
1: Clear behavioural goals�
Influence specific behaviours, not just knowledge, attitudes and beliefs.�
Set clear, specific, measurable and time-bound...
Date: 2017-03-10 07:30:37
Website:
http://thensmc.com
Related topics : using social media as a market research tool / using social media to conduct market research / social media market research tool / criticisms of social media marketing / concept of social media marketing
Is two-step flow theory still relevant for social media ...
Sorin Adam Matei 29 Comments Bernard Berelson , Business , Diffusion of innovations , elihu katz , Gabriel Tarde , Katz , Marketing and Advertising , Mass media , Paul Lazarsfeld , Public Opinion Quarterly , Research , Social Media , Social Media Course , Social Sciences , Tarde , Television program , united states , Yahoo
Gabriel Tarde Image via Wikipedia
This is a learning module for the...
Website:
http://matei.org
Related topics : new social media tools / social media audience segmentation / using social media as a market research tool / social media market research tool / social media audience research
33 Thought-Provoking B2B Social Media and Marketing Stats
33 Thought-Provoking B2B Social Media and Marketing Stats
February 16, 2016
Tweet
As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more "consumer-like" experiences.
These changes are affecting tactics, budgets, messaging, and metrics as illustrated in...
Website:
http://webbiquity.com
Related topics : b2b social media marketing / social media b2b marketing metrics / b2b social marketing / using social media as a market research tool / using social media to conduct market research
MKT 380 Introduction to Social Media Marketing - LibGuides
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The best reports will be factual and analytical. There is no room for personal feelings or emotional response. Think of this report as the type of report created by a social media consultancy firm before a first meeting with a client. The goal is to assess where the client is in terms of their social media use while providing a sense of what the firm would/could do for them if they...
Date: 2017-03-10 08:58:14
Website:
http://calstatela.libguides.com
Related topics : using social media as a market research tool / social media market research tool / benefits of using social media for business / companies that use social media effectively / social media market research companies
Application of social media in marketing of library and ...
PhD, Associate Professor, Department of Library and Information Science, The Islamia University of Bahawalpur, Pakistan. E-mail: dr.rubytariq (at) gmail.com
Received December 1, 2011; Accepted May 14, 2012
Abstract
The paper aims to explore different applications of social media for marketing of library and information resources and services. It investigates the respondent's attitude towards the...
Date: 2012-08-01 22:45:43
Website:
http://www.webology.org
Related topics : students should not use social networking sites / new social media sites like facebook / social media market opportunity / different types of social media users / social media terms of use
Creating Your Social Media Plan | Using Social Media for ...
Creating Your Social Media Plan
by Lisa Barone
in Social Media
If you enter into social media without a plan, you will fail. Period.
All the hours you spent will be wasted, you will receive no traffic bump, there will be no engagement, no one will care and you will learn nothing. Except maybe that you're an idiot and that you should have listened to me when I told you to create a social media...
Website:
http://outspokenmedia.com
Related topics : using social media as a market research tool / social media marketing plan steps / social media terms of use / first social media site created / using social media to conduct market research
Online Social Media and Networks: Impact on Marketing Practice
Online social media and networks have a growing role in marketing, which has important implications for how consumers, channels, and companies perform. In social media settings, consumers provide online feedback about products, and this feedback is visible to other agents, including other consumers, channel partners, competitors, and investors. Moreover, there is inherent variety in the way the...
Website:
https://www.ama.org
Related topics : social media online marketing / social media network marketing services / social media network marketing / companies that use social media marketing effectively / social media marketing best practices
Integrating Quantitative and Qualitative Methods in Social ...
Integrating Quantitative and Qualitative Methods in Social Marketing Research
by Nedra Kline Weinreich
Introduction
Traditionally, research in the field of health promotion has followed in the footsteps of its "older brother," medicine. However, the reductionistic model of disease causation cannot adequately describe the complex mechanisms that influence health behavior. Social marketers working...
Date: 2010-12-07 10:20:00
Website:
http://www.social-marketing.com
Related topics : advantages and disadvantages of using social media for market research / using social media as a market research tool / using social media to conduct market research / disadvantages of using social media for market research / advantages of using social media for market research
100 Inspiring Ways to Use Social Media In the Classroom ...
Social media may have started out as a fun way to connect with friends, but it has evolved to become a powerful tool for education and business. Sites such as Facebook and Twitter and tools such as Skype are connecting students to learning opportunities in new and exciting ways. Whether you teach an elementary class, a traditional college class, or at an online university , you will find...
Website:
http://www.onlineuniversities.com
Related topics : benefits of social media for university students / using social media for recruitment / college students and social media use / benefits of social media for students / news organizations using social media
World Social Marketing Conference (WSMC)
Written by Juilie Hentz ��
May 16-17, 2017, Renaissance Arlington Capital View Hotel, Washington, DC.
Important updates of note from the World Social Marketing Conference:
EXTENDED until OCTOBER 7th, 2016, Call for papers, seminars, workshops and posters
EXTENDED until DECEMBER 31st, 2016, Early Bird Registration Rates (both association and non-association). (these updates will be reflected...
Website:
http://www.i-socialmarketing.org
Related topics : world social marketing conference / social marketing strategies for changing public behaviour / world social marketing / social marketing strategies for changing public behavior / social media marketing best practices
Marketing buzz - Wikipedia
Strategies[ edit ]
Some of the common tactics used to create buzz include building suspense around a launch or event, creating a controversy, or reaching out to bloggers and social media influencers. Social media participants in any particular virtual community can be divided into three segments: influencers, individuals, and consumers. Influencers amplify both positive and negative messages to...
Date: 2017-02-19 12:09:41
Website:
https://en.wikipedia.org
Related topics : companies that use social media marketing effectively / social media marketing strategy example / social media marketing success stories / using social media as a market research tool / social media marketing strategies
How To Do Direct Marketing That's Not Annoying - Business ...
Internet, or online, marketing.
Direct Mail
In the United States, the roots of Direct Marketing can be traced to Benjamin Franklin who used Direct Mail to market Poor Richard's Almanac throughout the American colonies starting in 1732. Direct Mail continued to flourish with the creation of the Montgomery Ward catalog in 1872 and the Sears catalog in 1888. These catalogs were popular since...
Website:
http://www.businessinsider.com
Related topics : companies that use social media marketing effectively / direct marketing media channels / advantages of using social media for market research / direct marketing media strategy / using social media for marketing research
Digital Marketing & Social Media Analytics | MIT Sloan ...
Upon completion of this course you should have a fundamental understanding of:
The digital advertising ecosystem and attribution and pricing models for digital advertising
The fundamentals of web and app analytics and KPIs for web traffic and commerce
Search engine marketing, search engine advertising, ad auctions, and strategies for optimizing search engine advertising
Social network marketing...
Website:
http://executive.mit.edu
Related topics : search engine marketing social media / social network marketing firm / social media network marketing / using social networks for marketing / social network marketing strategies
The art of business relationships through social media
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"Ah, relationships," moaned a dejected Alvy Singer (Woody Allen) at the end of the film, Annie Hall, "Who needs them." The fact is that any business today, whether a sole proprietorship or a multi-national, needs to build relationships. Which is why knowing how to leverage the value that social networks can contribute to establishing and sustaining relationships is crucial. This...
Website:
http://iveybusinessjournal.com
Related topics : social media networks are changing our way of having relationships / benefits of using social media for business / social media networking sites business / companies that use social media effectively / social media management company for small business
107 Proven Real Estate Marketing Ideas - Placester
Implemented correctly, strategic and innovative real estate marketing ideas give agents an advantage over the competition, generate leads, and make it much easier to convert those leads into customers. Marketing tactics range from essentials that put your brand on the map to exceptional extras that can make you a competitive go-to agent in your area.
We've rounded up a list of 107 of the best...
Website:
https://placester.com
Related topics : organizations that use social media effectively / social media networking sites list / social media sites list for business / companies that don't use social media effectively / companies that use social media effectively
The Many Types Of Marketing - Design And Promote
The Many Types Of Marketing
Nov 05, 2014
(4 Comments)
Lots of people are talking about all the new forms of marketing a company can pursue. It's true, certain traditional marketing has been around for a long time and is still used today, but with the Internet now playing such a huge role in any company's success, people are coming out with more and more ways to market their products or services....
Website:
http://www.designandpromote.com
Related topics : companies that use social media marketing effectively / social media market research companies / social media marketing companies / online media marketing companies / difference between internet marketing and social media marketing
PhD Curriculum, Doctoral Program - The Paul Merage School ...
Required Coursework
The Paul Merage School of Business doctoral program coursework in Phase I will consist of both Area- and School-wide courses. The area faculty determine the area's course requirements. Students have the opportunity to choose from an array of available courses offered through the Merage School, UC Irvine department schools or at other UC campuses as part of the...
Website:
http://merage.uci.edu
Related topics : using social media to conduct market research / using social media as a market research tool / social media marketing for business schools / using social media for marketing research / social media market research tool
Social Media and Luxury Brands in China - Luxury Society
GroupM China and CIC, share the key insights from their 2011 luxury white paper, The Voice of Luxury: Social Media and Luxury Brands in China.
"An essential requirement for understanding the wealthy elite in China is to understand how they influence and are influenced by the massive, unique, fragmented and dynamic social media landscape in China," remarks Sam Flemming, Founder and Chairman,...
Website:
http://luxurysociety.com
Related topics : luxury brands social media presence / luxury brand social media marketing / luxury brands social media / luxury social media strategy / luxury social media marketing
Global marketing - Wikipedia
Worldwide competition[ edit ]
One of the product categories in which global competition has been easy to track in U.S. is automotive sales. The increasing intensity of competition in global markets is a challenge facing companies at all stages of development in international markets. As markets open up, and become more integrated, the pace of change accelerates, technology shrinks distances...
Date: 2017-03-05 15:56:19
Website:
https://en.wikipedia.org
Related topics : social and cultural factors affecting international marketing / social and cultural factors in international marketing / media marketing intern / marketing international / companies that use social media marketing effectively
12 B2B Social Media Case Studies - Online Marketing Blog
Lee Odden ��� B2B Marketing , Content Marketing
Content Marketing has long been a staple for the�B2B Marketing world�with an increased boost in popularity due to changes in consumer information discovery and consumption. Over 90% of B2B marketers are using content marketing according to CMI and MarketingProfs . Far more research is conducted�before sales contacts are made providing...
Website:
http://www.toprankblog.com
Related topics : b2b social media marketing / social media b2b marketing metrics / b2b social media case studies / social media marketing program / 12 steps to social media marketing success
Jon Kleinberg's Homepage - Cornell University
I. Kloumann, L. Adamic, J. Kleinberg, S. Wu. The Lifecycles of Apps in a Social Ecosystem. Proc. 24th International World Wide Web Conference, 2015.
J. Cheng, L. Adamic, A. Dow, J. Kleinberg, J. Leskovec. Can Cascades Be Predicted? Proc. 23rd International World Wide Web Conference, 2014.
See also the Facebook Data Science blog post about this work.
L. Backstrom, J. Kleinberg, L. Lee, C....
Website:
cs.cornell.edu
Related topics : aaai conference on weblogs and social media / social network analysis conference 2009 / social network conference / social media in government conference 2014 / social media for government conference 2012
5 Ways To Improve Your Company’s Image | The VAR Guy ...
Below are five simple, but important, ways organizations can shore up their brand image and create a positive reaction.
Active Social Media Presence: Every company in the modern world needs a social media presence. This is more than just throwing up a Facebook or LinkedIn page or sending out self-promoting Tweets on occasion. Social media allows for targeted groups and interaction. Someone inside...
Date: 2017-03-10 10:19:07
Website:
http://thevarguy.com
Related topics : social media market research companies / social media marketing companies / social media services company / social media company / social media companies
Creative & Art Scholarships and Internships - Fastweb
When students are work hard to develop passions, both inside and outside of the classroom, organizations take notice. That's why not all scholarships are based on academic performance. Alternatively, many seek to reward a student's unique talent -- whether it's athletic, mechanical, art-based, etc.
To help connect creative students with increasing scholarship opportunities, the Fastweb database...
Website:
http://www.fastweb.com
Related topics : college students and social media use / college students and social media / social media marketing internships san diego / social media marketing internships chicago / social media marketing internships
Media + Marketing for Technology Companies | DWA
Language
English
DWA creates superior media and marketing programs for great technology companies. Our work spans the market, including business-to-business, business-to-consumer, and over 150 of the world's leading IT organizations.
Brand 2014
We drove brand awareness, delivered leads and achieved over 19,000 responses from key decision-makers across Southeast Asia. As a result, all key KPIs...
Website:
http://www.dwamedia.com
Related topics : social media market research companies / social media marketing companies / social media marketing business opportunity / media marketing companies / social media marketing program
Social Network Marketing: What Works? - HBS Working ...
Social Network Marketing: What Works?
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Purchase decisions are influenced differently in social networks than in the brick-and-mortar world, says Harvard Business School professor Sunil Gupta. The key: Marketers should tap into the networking aspect of sites such as Facebook. Key concepts include:
Some social network users are influenced by the purchases of their friends.
Of these users, 40...
Website:
http://hbswk.hbs.edu
Related topics : make your own social networking site like facebook / new social networking sites like facebook / social networking sites work / advertising using social networking sites / impact of advertising on social networking sites
Three Steps Toward Managing Reputational Risk - Risk ...
Three Steps Toward Managing Reputational Risk
It seems that nearly every business day brings news of an oversight or misstep that shines a bright light on the need for a new way of looking at reputational risk. When tragedy and misfortune strike, some of the largest and otherwise well-equipped organizations have realized that they overlooked reputation as a performance indicator and...
Website:
http://deloitte.wsj.com
Related topics : online risk and reputation management / reputational risk management / online reputation management business opportunities / social media online reputation management / social media reputation management software
Digital Dealer Conference & Expo - April 11-13, 2017
GENERAL SALES MANAGERS
Technology in auto sales is getting crazy. From CRM tools to equity mining tools to lead conversion tools to profiling tools just about everything you are looking for can be had. But in this world of technology, selling cars is still about two things: people and process. Learn what top dealerships are doing to generate record-breaking sales.
MARKETING DIRECTORS
The average...
Website:
http://www.digitaldealer.com
Related topics : social media car buyers / social media marketing buyers
Corporate Social Responsibility (CSR): Theory and Practice ...
12k Downloads
Abstract
After providing an overview of Corporate Social Responsibility (CSR) research in different contexts, and noting the varied methodologies adopted, two robust CSR conceptualizations - one by Carroll (1979, 'A Three-Dimensional Conceptual Model of Corporate Performance', The Academy of Management Review4(4), 497-505) and the other by Wood (1991, 'Corporate Social Performance...
Website:
link.springer.com
Related topics : difference between ethics and corporate social responsibility in the context of marketing / corporate social responsibility and ethics in marketing / corporate social responsibility used as marketing tool / corporate social responsibility and marketing / corporate social responsibility as a marketing tool
What Is Social Network Theory? - LoveToKnow
Social Network Theory is the study of how people, organizations or groups interact with others inside their network. Understanding the theory is easier when you examine the individual pieces starting with the largest element, which is networks, and working down to the smallest element, which is the actors.
Examining Networks
In some ways, networks can be thought of as neighborhoods, since...
Date: 2017-03-09 12:28:36
Website:
http://socialnetworking.lovetoknow.com
Related topics : the small world theory of social network / social network theory / actor social network / social media networks are changing our way of having relationships / using social networks for marketing
17 B2B Email Marketing Examples (Includes Free PDF)
B2B email marketing impact on revenue
Top priorities for email marketing 2016
17 B2B email marketing examples
Bonus: Free PDF that includes 30 B2B email marketing examples
Email is the undisputed king of B2B marketing.
For lead generation, 87% of B2B marketers' use email marketing to generate new leads, while 31% of B2B marketers' cite email marketing as the channel that makes the biggest impact...
Website:
http://www.superoffice.com
Related topics : b2b social media marketing / b2b social marketing / social media marketing strategy example / social media marketing campaign examples / social marketing strategies examples
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