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How to Create a Social Media Strategy + Plan - Smart Insights
Creating your social media strategy and tactical plan
1 - Building the strategy
noun Strategy / A plan of action designed to achieve a long-term or overall aim.
First you need to understand what a strategy is, and isn't it. A strategy should define the main aim of your social media presence and set the parameters for what it will deliver and how it will be delivered. It will be supported by a...
Date: 2017-03-10 06:45:13
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http://www.smartinsights.com
Related topics : social media marketing plan example / social media marketing strategy example / social media marketing strategy steps / social media strategy example / social media marketing strategies
What is Social media management software (SMMS ...
Social media management software (SMMS) is an application program or software suite module that facilitates an organization's ability to successfully engage in social media across different communication channels. SMMS is used to monitor inbound and outbound conversations, document social marketing initiatives and evaluate the usefulness of a social media presence.
Download this free...
Website:
http://searchcio.techtarget.com
Related topics : social media software management / organizations using social media marketing / organizations that use social media effectively / free social media marketing software / social media monitoring software
Orion » Digital Media Strategist
User Database
SEO / SEM
Develop the right Search Engine Optimisation services for your brand and analyze your site's traffic results to help in making informed and strategically-sound decisions.
Social Media Policy Generation
Assist brands to formulate a social media policy that is kept current to ensure that the customer experience across all social touchpoints are always...
Website:
http://orion.my
Related topics : creative social media campaign ideas / social media marketing campaign ideas / social media marketing campaign plan / social media campaign ideas facebook / social media marketing campaign
Application of social media in marketing of library and ...
PhD, Associate Professor, Department of Library and Information Science, The Islamia University of Bahawalpur, Pakistan. E-mail: dr.rubytariq (at) gmail.com
Received December 1, 2011; Accepted May 14, 2012
Abstract
The paper aims to explore different applications of social media for marketing of library and information resources and services. It investigates the respondent's attitude towards the...
Date: 2012-08-01 22:45:43
Website:
http://www.webology.org
Related topics : students should not use social networking sites / new social media sites like facebook / social media market opportunity / different types of social media users / social media terms of use
9 Mistakes I Made When I Started With Social Media Marketing
Home / Post / 9 Mistakes I Made When I Started With Social Media Marketing
9 Mistakes I Made When I Started With Social Media Marketing
Susanna Gebauer
Some of you may already know our story. In 2010 Jonathan and I founded a publishing platform called exploreB2B. To be honest we did not know anything about social media marketing but we had to make it work. Naturally, we tried a lot of things....
Date: 2017-03-10 06:27:21
Website:
https://blog.thesocialms.com
Related topics : 9 social media marketing mistakes / social media marketing mistakes examples / social media marketing mistakes / free social media marketing online course / social media marketing success stories
25 SMART Social Media Objectives | Beth’s Blog
I've been working on a peer learning project with arts organizations called " Leveraging Social Media " based on the social media lab . There are two cohort groups, one working on strategic use of a single channel and a more advanced group working on an integrated strategy. With both, the process begins with setting SMART objectives and Kami Huyse points out why this is important...
Website:
http://www.bethkanter.org
Related topics : arts organizations using social media / organizations using social media marketing / organizations using social media / social media audience analysis tools / using social media marketing
The Social Media Marketing Book eBook: Dan Zarrella ...
This book is a basic overview of all the social media tools available to you as a marketer. It describes media like Facebook, Twitter, Blogs, Digg, YouTube etc. If you already know how to use Facebook and Twitter then a lot of this will be...
Date: 2015-11-05 22:42:50
Website:
https://www.amazon.ca
Related topics : social media marketing book / social media marketing tool / social media marketing twitter / social media network marketing / using social media marketing
Careers — For Love & Lemons
Applicants should have a background in PR, marketing, and or communication.
Basic Photoshop and InDesign skills are a must.
Must have excellent written communication skills and demonstrated ability to draft press releases and organize media kits.
Must have strong attention to detail and the ability to prioritize in a multitasking environment.
Interest and knowledge of the fashion industry...
Website:
http://www.forloveandlemons.com
Related topics : social media management company names / internet advertising and social media as a marketing communication tool / internal social media platforms / using social media as a market research tool / social media management company
Pharma & Healthcare Social Media Marketing Strategies ...
HOME > Top Market Reports > Pharma & Healthcare Social Media Marketing Strategies
Pharma & Healthcare Social Media Marketing Strategies
By: marketsandmarkets.com
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Report Description
The high and rapidly increasing popularity of social media platforms such as Facebook, YouTube, and Twitter is expected to revolutionize the marketing strategies employed in the...
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http://www.marketsandmarkets.com
Related topics : social media activism criticism / new social media sites / social media market opportunity / social media opportunity or risk / social media management system
About us | Social Media Marketing from Blue Sky
We're an agency based in Warrington, Cheshire with over 10 years experience in social media and digital marketing.
Managing Owner and Owner Helen Pritchard, who has worked previously as a recruitment consultant, leads a team passionate about helping other business to be successful.
We love herbal tea, meeting new people and as an employer helping mums with flexible working conditions - ensuring...
Website:
http://blueskydigitalmarketing.co.uk
Related topics : 10 steps to a successful social media marketing strategy / social media marketing ideas for small business / social media marketing small business / social media management company for small business / companies that use social media marketing effectively
The Content Factory - Digital PR, social media, content ...
Online PR, Social Media Marketing
& Web Content Writing
We get it.
You're an entrepreneur, and chances are you don't have time for things like digital PR strategy, content marketing or blogging. You traded a 9-5 life for 14-hour days that fly by so fast you forget that you forgot to eat lunch. And although you can talk on a conference call and parallel park at the same time, because you've had...
Website:
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Nine Ways To Build Your Own Social Network Techcrunch ...
Nine Ways To Build Your Own Social Network Techcrunch
Nine Ways To Build Your Own Social Network Techcrunch - Footnotes & sources social networking procon.org, Social networking footnotes & sources the background and pro and con arguments were written by procon.org staff based upon input from the following footnotes. Pinterest wikipedia, Pinterest is a web and mobile application company that operates a photo sharing website. registration is required for use. the site was founded by ben silbermann. Social pro daily - adweek, The "top trends" section of twitter's recently launched explore tab will now include livestreamed videos from the social...
Website:
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Good example of a social media press release from ING ...
Dutch financial services group ING released the results of a survey last month on the impact of social media in The Netherlands in 2012 .
The depth of information ING has published is comprehensive and paints a fascinating picture of attitudes, opinions and behaviours regarding social media in Dutch society based on a survey among 1,500 consumers, with a major focus on financial news.
A handful...
Website:
https://www.nevillehobson.com
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10 Easy Ways To Make Money Using Social Media at Home
Freelance Writer, Marketer
| 412 Shares
With all the social media outlets out there, a lot of money-making opportunities have arisen for people with an entrepreneurial spirit. Many of them don't even require you to go to�an office. Here are 10 ways to make money off of social money from home.
1. Coach someone�remotely
You can help other people achieve their dreams without even leaving home....
Website:
http://www.lifehack.org
Related topics : benefits of using social media for business / affiliate marketing using social media / business using social media / using social media marketing / social media sites for business promotion
Social Media Platforms 2015 [Research] - Heidi Cohen
Social Media Platforms 2015 [Research]
Posted on May 27, 2015 by Heidi Cohen in Social Media | 2 Comments
Pin It
Use Social Media To Reach The Right Audience For Your Business
As a marketer, understand what your peers are doing on various social media platforms to maximize your business results.
Social Media Examiner does the marketing community a great service by assessing how marketers use the...
Website:
http://heidicohen.com
Related topics : new social media sites like facebook / best social media campaigns 2015 / social media sites like facebook / travel industry using social media / new social media websites 2015
How To Choose The Best Social Media For Your Business
How To Choose The Best Social Media For Your Business
By azfar on August 14, 2015
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Related topics : organizations that use social media effectively / using social media as a market research tool / social media network sites / benefits of using social media for business / social media networking sites business
Understanding the role of organic vs paid social media ...
Understanding the role of organic vs paid social media
May 26, 2016
By James Gurd
Social media strategy and planning essentials series
The social media landscape is constantly evolving. New networks rise to prominence (e.g. Snapchat), new technology increases user participation and real-time content (e.g. Periscope) and existing networks enhance their platform and product (e.g. Facebook,Twitter,...
Date: 2017-03-10 06:30:16
Website:
http://www.smartinsights.com
Related topics : organizations that use social media effectively / sports organizations using social media / news organizations using social media / organizations using social media marketing / organizations using social media
Viraltag - The # 1 Social Media Marketing Tool for Sharing ...
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Schedule posts, pins at optimal times and keep your audience engaged through out the day. Viraltag supports all major...
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How To Create A Social Media Marketing Plan In 6 Steps
HootSuite Twitter Facebook LinkedIn Google +
So you need to create a social media marketing plan. No easy task, right? Many of us struggle to iron out exactly what that is, let alone how to build one from scratch.
Put simply, every action you take on social networks should be a part of a larger social media marketing strategy. That means every post, reply, like, and comment should all be guided...
Website:
https://blog.hootsuite.com
Related topics : direct marketing media plan / marketing communications media planning / online media marketing plan / list of social media websites 2014 / new social media sites like facebook
What is the best Social Media Aggregator? - Quora
As many others mentioned, If you are only willing to aggregate and manage social media accounts in one application, it would be fair to say that HootSuite is beyond competition. But if this is not the only reason you would like to use a social media aggregator there is one particular tool I would like to recommend.
But first let's see what are the other features of social media...
Website:
https://www.quora.com
Related topics : social media aggregator / post social media in one place / hotels using social media well / organizations using social media marketing / brands using social media
immediate future | Social media consultancy
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Testimonials
Having worked with immediate future for almost two years, it is clear that their social media knowledge is outstanding. They have constantly given strong counsel that has informed our strategy and aligned with our business goals. Their enthusiastic team has 'raised the bar' on social media management and their ideas and constant innovation...
Website:
http://immediatefuture.co.uk
Related topics : social media marketing strategies / social media marketing strategy / social media branding strategy / social media marketing ideas for business / business using social media
How Social Media Addiction is Bad for Mental Health ...
One of the greatest chapters in the book of internet is social media. It facilitates our communications with friends and family regardless of location, provides access to information scattered over the web in one place and also promotes new acquaintances. Social media networks have undoubtedly become an integral part of our lives today because they are quite practical and convenient. However, the...
Website:
http://socialnomics.net
Related topics : internet social media addiction / post social media in one place / benefits of using social media for business / using social media for marketing research / articles about social media addiction
7 Need-To-Know Social Media Terms for 2016
7 Need-To-Know Social Media Terms for 2016
by Alex York on January 12, 2016
You've heard it a million times, but it's true-the social media world is constantly evolving. What was popular just a few years ago could now be viewed as out of date or old fashioned in today's social media world. That's why it's critical as a social media manager or marketer to stay on top of the latest social media...
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http://sproutsocial.com
Related topics : social media terms to know / social media terms of use / companies that use social media marketing effectively / social media marketing trends 2016 / organizations using social media marketing
61+ social media facts and statistics you should know in 2016
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Social media continues to increasingly embed itself in our lives. Are you interested in using social media to grow your audience and generate a positive ROI on social media marketing?
If so, only by understanding the scope and breadth of social media use can we be in a position to harness its potential. And in doing so be better prepared as businesses and marketers to meet our...
Date: 2017-03-10 06:58:36
Website:
http://www.sproutworth.com
Related topics : social media network marketing training / social media network marketing services / social media network marketing / emerging social media trends / brands using social media
10 Social Media Campaigns that Failed! Avoid their mistakes!
What truly defines a failed social media campaign? What are the factors and elements that drive a social media campaign to its doom? What are the worst social media campaigns online? What can be learned from the mistakes they have made?
Success is 99% Failure - This is why we like to learn from the failed campaigns!
In my previous post entitled " 10 Social Media Campaigns that Rock... ", I listed...
Website:
http://blog.thoughtpick.com
Related topics : failed social media marketing campaigns / failed social media campaigns / social media campaign ideas facebook / social media marketing campaign plan / social media marketing campaign ideas
Sports and Social Media [INFOGRAPHIC] | GMR Marketing
Latest News
Sports and Social Media [INFOGRAPHIC]
Now, more than ever, sports fans are using social media to stay connected with news outlets, sports personalities and each other. To get a better understanding of this phenomenon, our GMR research team took to the virtual stands...
Website:
https://gmrmarketing.com
Related topics : sports and social media infographic / sports fans and social media / sports and social media marketing / sports and social media news / sports and social media
Why Social Media Sites Are The New Cyber Weapons Of Choice
Cyber criminals run rampant across every social network today. We often see headlines about social marketing fails and celebrity account hacks, but they're just the tip of the iceberg. Far more nefarious activity takes place across these social channels, while most organizations remain oblivious and exposed. Companies' poor social media security practices put their brands, customers, executives,...
Website:
http://www.darkreading.com
Related topics : new social media sites like facebook / new social media sites / first social media site created / companies that use social media marketing effectively / top social media networking sites
Social Media Basics for Musicians and Bands - Lynda.com
Social Media Basics for Musicians and Bands
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Released
9/6/2013
Music marketing has changed dramatically from the traditional PR days. Fans now expect to communicate directly with artists, which means musicians are often responsible for maintaining their own social media profiles. In this course, the first in a series on social media for musicians and bands, Bobby Owsinski describes how the music industry has evolved from the advent of digital and how social media now provides unique opportunities to market your music directly to fans. Learn to define and develop your brand; get established on platforms like...
Website:
https://www.lynda.com
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Social Media Canada (@SocialMediaCAD) | Twitter
By using Twitter's services you agree to our Cookie Use and Data Transfer outside the EU. We and our partners operate globally and use...
Date: 2017-03-10 10:12:09
Website:
https://twitter.com
Related topics : social media canada / social media marketing twitter / social media network marketing services / using social media marketing / social media twitter
10 Most Visited Social Media Sites In Australia In 2014 ...
10 Most Visited Social Media Sites In Australia In 2014
10. Pinterest Pinterest, the virtual pin board or idea board, has recently added a lot of social capabilities to its platform, including the option to send pins to friends and a chat...
http://www.businessreviewaustralia.com/top10/1478/10-Most-Visited-Social-Media-Sites-In-Australia-In-2014
<p><strong>10 Most Visited Social Media Sites...
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Top 100 Social Media, Internet Marketing & SEO Blogs for ...
/ 54 Comments /in Social Media /by Cision Contributor
This is a guest post by Beth Blanchard, manager, electronic media, and Stone Hansard, supervisor, internet media.
Ever since Jay Krall compiled the inaugural list in 2009, our top 100 social media and internet marketing posts have been among CisionBlog's most discussed, shared and trafficked content. Along the way, we've made some changes, from Valerie Lopez's introduction of Compete metrics in 2010, to the addition of SEO as a topic for consideration the following year....
Date: 2017-03-10 09:31:59
Website:
http://www.cision.com
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Why going viral is not enough: the shape of effective ...
RSS
16927 people have read this article
What do effective social media campaigns look like? Marketers tend to answer this question by adding up numbers. They keep score of views, likes and shares, of the number of feeds that their activity appears in and the number of actions that it prompts. In doing so they can report on the additional reach that social media generates, they can claim...
Date: 2017-03-10 06:11:50
Website:
http://www.tnsglobal.com
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Social media optimization - Wikipedia
Social media optimization is becoming an increasingly important factor in search engine optimization , which is the process of designing a website in a way so that it has as high a ranking as possible on search engines . As search engines are increasingly utilizing the recommendations of users of social networks such as Reddit , Facebook , Tumblr , Twitter , YouTube , LinkedIn , Pinterest ,...
Date: 2017-02-23 10:51:34
Website:
https://en.wikipedia.org
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Sample Business Proposal Software : Social Media Marketing ...
The Social Media Marketing Services Sample Proposal is an example of a proposal from a marketing company offering social media marketing services to a client.
This is a good example to follow for anyone selling marketing and advertising services.
Anyone selling marketing and advertising services.
Sample business proposals are completed proposal examples you can use as a guide when writing your...
Date: 2017-03-03 23:39:36
Website:
https://www.proposalkit.com
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Advice and Tips for Nonprofits on Social Media - Nonprofit ...
What is EcoScribe?
Advice and Tips for Nonprofits on Social Media
Whether you are just starting out with social media or if you are ready for more advanced tips, we have you covered.
Social media may be free, fast and far-reaching, but it still takes time to master. No matter the network, begin like this:
Be a person.
If you can, dip your toes into a social networking site as a person first,...
Website:
http://www.nonprofitmarketingguide.com
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Social Media Success Stories from 12 Small Businesses
Social Media Success Stories
Inspire your social strategy with advice from successful small businesses
Social media is rapidly changing how small businesses connect with customers--from food truck owners updating multiple truck locations on-the-fly over Twitter, to nonprofit organizations sharing visual stories on Facebook that touch the hearts of thousands.
After years of speaking with our small business customers to address challenges and to...
Website:
https://hootsuite.com
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Buy Social Signals | SocialProof
What are Social Signals?
You can think of Social Signals as a vote for your site or page. The more you have the stronger the signal that your site can be considered quality.
Social Media is quickly becoming more of a ranking factor with Google. Just recently according to Search Engine Watch Google was given access to Twitters data. This is a big indication that they will start paying attention to...
Website:
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Low Cost Social Media Management for Small Business
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The Social Media Advertising Guide for Twitter, Facebook ...
Written by Matthew Kammerer
Sep 30, 2014 Last updated: Jan 29, 2016 8 minutes to read
When it comes to planning where to spend your marketing budget effectively, advertising on social media is one of the most sound investments you can make.
I often speak to marketers who are just getting started with online advertising, and I offer the same advice at the start of each call. Advertising is...
Website:
https://blog.bufferapp.com
Related topics : social media advertising campaigns / social media advertising effectiveness / social media advertising spend / benefits of social media advertising / social media advertising companies
Digital Marketing, SEM, SEO, Social Media | Emergent Digital
Digital Marketing
For Good
We built Emergent so we can use digital marketing to make the world a better place. We focus on organizations trying to make a positive difference in our world. We give Social Enterprises, B-Corps, nonprofits and educational institutions instant access to our deep experience in emerging media. Our goal is to support those who are making this planet a better place,...
Website:
http://emergentdigital.com
Related topics : search engine marketing social media / organizations using social media marketing / social media network marketing / social media marketing twitter / search & social media marketing
Low Cost Social Media Services for Small Businesses
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we...
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How to Build Social Media Into Your Content Marketing ...
For a time, social media and content marketing may have seemed interchangeable, but they are actually quite different . Though there can be quite a bit of overlap, the easiest way to think about their relationship is that content is needed to drive social media, while social media is most essential during two key content marketing processes :
Listening to your audience to understand what they...
Website:
http://contentmarketinginstitute.com
Related topics : social media types of content / social media marketing plan example / social media marketing strategy example / organizations using social media marketing / social media content
PRUnderground - Social Media Press Releases | SEO ...
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Creating Your Social Media Plan | Using Social Media for ...
Creating Your Social Media Plan
by Lisa Barone
in Social Media
If you enter into social media without a plan, you will fail. Period.
All the hours you spent will be wasted, you will receive no traffic bump, there will be no engagement, no one will care and you will learn nothing. Except maybe that you're an idiot and that you should have listened to me when I told you to create a social media...
Website:
http://outspokenmedia.com
Related topics : using social media as a market research tool / social media marketing plan steps / social media terms of use / first social media site created / using social media to conduct market research
Social Media: Choosing the Best Platform | VerticalResponse
So you want to define a social media strategy for your business ? The place to start is with a full understanding of the most widely-used social platforms, their unique purpose, and whether or not your business will be able to reach its target audience.
Facebook, Twitter and Pinterest all trend highly with small and medium-sized business owners. With the greatest volume of users per month, these...
Website:
http://www.verticalresponse.com
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All the Social Media Advertising Stats You Need to Know
HootSuite Twitter Facebook LinkedIn Google +
It feels like every month a social network unveils a new social media advertising tool. Facebook, Twitter, and LinkedIn have long planted their flags in this territory, while Instagram, Pinterest, and Snapchat are quickly gaining ground. This explosion in advertising options has left a lot of brands trying hard to play catch-up.
If you're still not...
Website:
https://blog.hootsuite.com
Related topics : social media ad spend 2014 / social media ad spend 2017 / social media ad spend 2016 / social media advertising companies / social media advertising campaigns
Why Social Media Is Luxury's Best Friend | INSEAD Knowledge
Without embracing social media, luxury brands risk being shut out of conversations about their products. Here are three effective ways to go social.
As a business professor teaching in France and Singapore, I have the privilege of interacting with executives spanning many industries - from food and restaurants to technology, pharmaceuticals, health, transport and luxury.
Invariably, given my...
Website:
http://knowledge.insead.edu
Related topics : luxury brands social media presence / luxury brand social media marketing / luxury brands social media / luxury social media strategy / luxury social media marketing
The Top 26 Social Media KPIs Marketers Can't Ignore ...
HootSuite Twitter Facebook LinkedIn Google +
How do you measure social? If you're a social media marketer, it's pretty much guaranteed that your boss has asked you to provide results showcasing your efforts. You might have initially been baffled as to how you would measure values such as awareness, what your customers think of your brand, or how your efforts are impacting the bottom line, but...
Website:
https://blog.hootsuite.com
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Why Social Media Advertising Is Set To ... - Marketing Land
Social media advertising has come a long way in a relatively short period of time. When Facebook launched its first advertising option in May 2005, no one could have predicted that social media advertising revenue would be estimated to reach $8.4 billion in 2015,�just ten years later.
Online advertising is a natural choice for modern businesses, but after the decline of the banner ad ,...
Date: 2017-03-10 00:06:02
Website:
http://marketingland.com
Related topics : social media advertising spend / social media advertising campaigns / social media advertising effectiveness / social media advertising / four types of social media users
Promotion (marketing) - Wikipedia
Digital media, which includes Internet, social networking and social media sites, is a modern way for brands to interact with consumers as it releases news, information and advertising from the technological limits of print and broadcast infrastructures. [4] Digital media is currently the most effective way for brands to reach their consumers on a daily basis. Over 2.7 billion people are online...
Date: 2017-03-08 05:20:05
Website:
https://en.wikipedia.org
Related topics : internet advertising and social media as a marketing communication tool / social media network sites / internet social media sites / social media marketing sites / social media network marketing