Social Media Advertising: The Complete Guide

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Social Media Advertising: The Complete Guide

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It's no secret that digital advertising has become a key part of most marketing campaigns. Internet advertising spend overtook newspaper ad spending way back in 2013 , and eMarketer predicts that it will overtake TV ad spending for the first time by the end of this year. The...

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Website: https://blog.hootsuite.com

Related topics : social media ad spend emarketer / social media ad spend 2013 / social media ad spend 2016 / ad age social media guide / advertising age social media guide

The evolution of social technologies | McKinsey & Company

The evolution of social technologies

By Martin Harrysson, Detlef Schoder, and Asin Tavakoli

The evolution of social technologies

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Leading companies have passed through three distinct phases of organizational usage. What should we learn from them?

Since the dawn of the social-technology era, executives have recognized the potential of blogs, wikis, and social...

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Website: http://www.mckinsey.com

Related topics : companies that use social media marketing effectively / social media and technology tools for research / using social media as a market research tool / social media technologies and tools / companies that use social media effectively

Online Marketing Resources, Marketing Strategies - Market ...

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Market Research online seminar broadcasts from the best minds in marketing

Tune In to the Voice of the Competitor

Broadcast on Mar 5, 2015 with Sean Campbell

In this PRO seminar, we'll cover strategies and tactics you can use to go beyond the voice of customer (VOC) research and move into voice of the competitor (VOTC) research. We'll explain how to tap into the...

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Website: marketingprofs.com

Related topics : using social media as a market research tool / advantages of using social media for market research / using social media to conduct market research / using social media for marketing research / social media market research tool