Social marketing - Wikipedia
Social marketing should not be confused with the societal marketing concept which was a forerunner of sustainable marketing in integrating issues of social responsibility into commercial marketing strategies. In contrast to that, social marketing uses commercial marketing theories, tools and techniques to social issues.
Social marketing applies a "customer oriented" approach and uses the concepts...
Date: 2017-03-05 15:56:19
Website:
https://en.wikipedia.org
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Beatles Documentary Used Social Media To Get Rare Footage ...
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The Beatles stopped touring in 1966, decades before people could capture live events and place them on YouTube for the world to see. Fifty years and decades of social media innovation later, a new Beatles�documentary,�The Beatles: Eight Days A Week -- The Touring Years,�will feature�archival footage...
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IBM Social Computing Guidelines
IBM Social Computing Guidelines
Blogs, wikis, social networks, virtual worlds and social media
In the spring of 2005, IBMers used a wiki to create a set of guidelines for all IBMers who wanted to blog. These guidelines aimed to provide helpful, practical advice to protect both IBM bloggers and IBM. In 2008 and again in 2010 IBM turned to employees to re-examine our guidelines in light of...
Date: 2014-07-25 13:13:08
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Why Social Marketing Is No Longer 'A Dunk in the Dark ...
Why Social Marketing Is No Longer 'A Dunk in the Dark'
Five Steps for Marketers to Rewrite the Social Playbook
By Matt Wurst . Published on
July 09, 2015
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IBM Social Computing Guidelines
IBM Social Computing Guidelines
Blogs, wikis, social networks, virtual worlds and social media
In the spring of 2005, IBMers used a wiki to create a set of guidelines for all IBMers who wanted to blog. These guidelines aimed to provide helpful, practical advice to protect both IBM bloggers and IBM. In 2008 and again in 2010 IBM turned to employees to re-examine our guidelines in light of...
Date: 2014-07-25 13:13:08
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Date: 2017-03-10 02:59:53
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Amy Smythe Harris: Reduce risk in your social media program
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Three Steps Toward Managing Reputational Risk - Risk ...
Three Steps Toward Managing Reputational Risk
It seems that nearly every business day brings news of an oversight or misstep that shines a bright light on the need for a new way of looking at reputational risk. When tragedy and misfortune strike, some of the largest and otherwise well-equipped organizations have realized that they overlooked reputation as a performance indicator and...
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Effects of Social Networking Site to the Study Habit of the Students Essay
...The users of social networking sites (SNS's) build online profile and share information, including personal information, photographs and connect with other users, whether it is to communicate with old friends or find new friends. Nowadays, social networking sites such as Facebook, Twitter, Tumblr, MySpace and others are...
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Codias: Conservative Social Media Network | National Review
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Tired of leftist bias at Facebook? So was Cody Brown.
To the great consternation of conservatives, the Obama years have demonstrated, if there was any doubt, where the political sympathies of social-media giants such as Google, Facebook, and Twitter really lie.
Cody Brown wants to do something about that.
Brown is the founder of Codias (co-DIE-us), "the social network for...
Date: 2017-03-10 09:56:48
Website:
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Media psychology - Wikipedia
History[ edit ]
The field of media psychology started in the 1950s when television was becoming popular in American households. The psychologists were concerned about the children and their television viewing. For example, researchers began to study the impact of television viewing on children's reading skills. Later, they began to study the impact of violent television viewing on children's...
Date: 2017-03-09 15:08:45
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An Online Reputation can make or break your image before a first impression can. With the evolution of the online infrastructure, search engines and social media, the way we receive information today is quicker, more authoritative, and transparent as ever. It's not as Orwellian as it seems however. Once believed to be the door to the dystopian Big Brother...
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March 05, 2014 Seth Rand
From functionality and appearance to navigation and coding integrity, a lot goes into creating an eye-catching, user-friendly website. It doesn't end there, either. Web developers and designers must work together to produce websites that will be located by search engines, engage customers, and stimulate conversions. Whew! That's a lot of pressure. Fortunately, the...
Date: 2017-03-10 08:19:18
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Five social engineering scams employees still fall for
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Contributing Writer, CSO | Sep 21, 2016 3:32 AM PT
Credit: Thinkstock
Ransomware roundtable: Is this the new spam?
You've trained them. You've deployed simulated phishing tests. You've reminded your employees countless times with posters and...
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10 countries where Facebook has been banned - Index on ...
10 countries where Facebook has been banned
04 Feb 2014
BY ALICE KIRKLAND
Today Facebook celebrates its 10th anniversary. The social networking giant now has over 1.23 billion users , but there are still political leaders around the world who don't want their country to have access to the site, or those who have banned it in the past amid fears it could be used to organise political...
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Date: 2017-03-01 10:09:05
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30 Branding Definitions - Heidi Cohen
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Brands have a wide range of uses for businesses, products and individuals in today's dynamic marketing landscape where publishing and message distribution are no longer limited to media entities. Through the use of social media platforms, every consumer is a publisher and has his own brand to promote. Each brand is competing for time and attention--today's scarce resources--to break though...
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How Technology Has Changed Workplace Communication
How Technology Has Changed Workplace Communication
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Hotel Marketing Agency, Hotels & Resort Hospitality Marketing
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Posted on December 12, 2016 by Michael Schmidt -- No Comments v
In the holiday spirit? Find yourself singing alone in the car to Mariah Carey's "All I Want For Christmas Is You" on Lite FM (of course, I don't, I'm just asking you)? Thought the most interesting thing on your Twitter feed in the past two weeks was news that Adam Sandler updated his Chanukah song?
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Gated vs public content - what's best for your online reputation management?
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"Benjamin Franklin once said: "It takes many good deeds to build a good reputation and only one bad one to lose it."
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Sustainable competitive advantages in digital marketing
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Columnist Eric Enge explains how investing in long-term marketing initiatives can give you a huge advantage over your competition.
Eric Enge on September 13, 2016 at 10:32 am
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It's amazing how often I have conversations with people that focus solely on how they can invest $1 and get back $3 or more in a month or less. Sounds great, of...
Date: 2017-03-09 17:22:35
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Date: 2017-03-10 06:52:59
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Why Reputational Risk Is a Strategic Risk - Risk ...
Why Reputational Risk Is a Strategic Risk
In today's risk-filled business environment, it can be hard for executives to have confidence that their plans and strategies will play out as expected. A big reason is that strategic risks --those that either affect or are created by business strategy decisions--can strike more quickly than ever before, hastened by rapid-fire business trends and...
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FERGUSON VOICEs: DISRUPTING THE FRAME
PROOF: Media for Social Justice and the University Of Dayton's Human Rights Center launched the latest PROOF exhibition, "Ferguson Voices: Disrupting the Frame" at the Roesch Library at the University of Dayton in January 2017. Part of the Moral Courage Project , the exhibition features photographs...
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Date: 2017-03-10 08:29:15
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