Mini-MBA: Social Media Marketing - Rutgers Business School

The Mini-MBA certificate program helps participants design, manage, and track social media campaigns. It provides the theory behind social media and explores the levers that influence its effectiveness. Participants will gain practical skills and learn the latest technical tools through in-class exercise and hands-on projects.

Key topics include:

Analyzing social media marketing opportunities    

Exploring the behavioral and...

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Date: 2017-03-09 21:44:52
Website: http://www.business.rutgers.edu

Related topics : social media marketing strategy for schools / social media marketing for business schools / social media marketing business opportunity / social media network marketing training / social media network marketing

Social Media for Travel Industry - E-Learning - English ...

Social Media for Travel Industry - E-Learning - English

DescriptionPrices & Registration

About

This "how to" eLearning course is designed for travel professionals and highlights how to implement marketing activities through the four major social networking sites: Facebook, Twitter, YouTube and LinkedIn. You will learn essential theory about the role social media plays in the travel industry and,...

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Website: http://www.iata.org

Related topics : travel industry social media marketing / travel industry using social media / companies that use social media marketing effectively / benefits of using social media for business / benefits of social media marketing for business

Social learning (social pedagogy) - Wikipedia

8 External links

A History of Social Learning[ edit ]

The following text is from Reed et al. (2010), where references to other material cited here can be found:

Early work conceptualized social learning as individual learning that takes place in a social context and is hence influenced by social norms, e.g., by imitating role models (Bandura 1977). However, this conceptualization is not...

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Date: 2017-03-01 06:11:27
Website: https://en.wikipedia.org

Related topics : social network community of practice / social interaction network / how social media changed the way we interact with the world / actor social network / social and networking community

Density: Ego-centric and Socio-centric

 

Density: Ego-centric and Socio-centric

One of the most widely used, and perhaps over-used, concepts in graph theory is that of 'density', which describes the general level of linkage among the points in a graph. A 'complete' graph is one in which all the points are adjacent to one another: each point is

Lines, direction and density 73

connected directly to every other point. Such completion...

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Date: 2015-10-12 23:11:05
Website: http://www.analytictech.com

Related topics : social network analysis density / social network analysis case study / social network measures / social network analysis example questionnaire / analysis of social network data

Social Media Marketing - Berkeley-Haas

Social Media Marketing (Fall 2014)

This is a 2-unit class offered in the first seven weeks of the semester, both in FTMBA and EWMBA. Click on the link

EWMBA268C-11: Saturday 9am

Note that this course will be taught in a hybrid fashion, with some of the classroom time substituted with online activities. The class will run in the first 7 weeks of the 2014 Fall semester, with 21 contact hours....

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Date: 2015-01-03 18:31:53
Website: http://faculty.haas.berkeley.edu

Related topics : social media marketing business opportunity / social media platforms for marketing / advantages of social media marketing strategy / social media marketing strategies / social media marketing best practices

Can social entropy theory explain social media? - matei.org

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The mathematical model of communication by Shannon and Weaver proposes that a typical communication model comprises of an information source, a transmitter, a receiver and a destination. The information source in this model has an unlimited number of messages that it can choose from, and within this theory, information refers to the ability of the source to make a choice or select a...

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Website: http://matei.org

Related topics : organizations that use social media effectively / organizations using social media / social media terms of use / examples of social inequality in the media / social network measures

Theoretical models of behaviour change - Social diffusion ...

Innovations are diffused through social networks over time by well-established rules; health-related behaviours are no exception.

A body of social theory called social diffusion theory 1 has studied the diffusion of innovations in fields such as agriculture, international development and marketing. More than 4500 studies have been published on the diffusion of innovations.

Diffusion of...

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Website: http://www.aidsmap.com

Related topics : social marketing model of behaviour change / social network theory and educational change / social network theory / social innovation network / social marketing model health education

All the Social Media Advertising Stats You Need to Know

HootSuite Twitter Facebook LinkedIn Google +

It feels like every month a social network unveils a new social media advertising tool. Facebook, Twitter, and LinkedIn have long planted their flags in this territory, while Instagram, Pinterest, and Snapchat are quickly gaining ground. This explosion in advertising options has left a lot of brands trying hard to play catch-up.

If you're still not...

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Website: https://blog.hootsuite.com

Related topics : social media ad spend 2014 / social media ad spend 2017 / social media ad spend 2016 / social media advertising companies / social media advertising campaigns

Ethical Framework for the Use of Social Media by Mental ...

Ethical Framework for the Use of Social Media by Mental Health Professionals

Ethical Framework for the Use of Social Media by Mental Health Professionals

A competent practitioner working online will always adhere to at least the following minimum standards and practices in order to be considered to be working in an ethical manner.

Practitioners have a sufficient understanding of their Ethics...

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Website: http://onlinetherapyinstitute.com

Related topics : social media sites for business professionals / social media networking sites list / social media networking sites business / social media network sites / social media terms of use

The Virtual Speech Community: Social Network and Language ...

The Virtual Speech Community: Social Network and Language Variation on IRC

Article in Journal of Computer-Mediated Communication 4(4):0 - 0 · June 1999 with 68 Reads

DOI: 10.1111/j.1083-6101.1999.tb00109.x

1st John Paolillo

Abstract

Many scholars anticipate that online interaction will have a long-term effect on the evolution of language, but little linguistic research yet addresses this...

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Date: 2016-10-15 20:22:40
Website: https://www.researchgate.net

Related topics : speech community social network / virtual community social networking / social media networks are changing our way of having relationships / social and networking community / social networking community

Do's and Don'ts of Using Social Media for App Marketing

That social media plays an important role in mobile app marketing is an understood and acknowledged fact. This aspect of app marketing especially helps developers who are on a tight budget. Social media helps you reach a much wider, sharply targeted audience, who are bound to be interested in what you have to offer to them. Not only that, social media also helps bring you more potential...

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Website: https://www.lifewire.com

Related topics : social media marketing apps / social media network marketing services / social media network marketing / using social media marketing / social media planning app

Education World: Study Suggests Benefits of Social Media ...

Study Suggests Benefits of Social Media in Class

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Study Suggests Benefits of Social Media in the Classroom

An educational theory gaining momentum in the literature may open the door to increased use of social media in schools.

Dr. Richard J. Light (Harvard School of Education) is a proponent of social constructivism , an aspect of social learning theory . This theory --supported...

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Website: http://www.educationworld.com

Related topics : benefits of using social media in education / benefits of social media in education / college students and social media use / social media education in schools / benefits of social media for students

What is social marketing? | The NSMC

Segmentation

Methods mix

These benchmark criteria are not just a tick-box checklist, but concepts that work together to make social marketing programmes more effective. For more information, download our� Big pocket guide to social marketing .

1: Clear behavioural goals�

Influence specific behaviours, not just knowledge, attitudes and beliefs.�

Set clear, specific, measurable and time-bound...

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Date: 2017-03-10 07:30:37
Website: http://thensmc.com

Related topics : using social media as a market research tool / using social media to conduct market research / social media market research tool / criticisms of social media marketing / concept of social media marketing

History of Social Work , details

Family therapy, ecomaps and genograms

 

 

 

It is probably safe to claim that not many social workers across the world know the name of Ann Hartman and the way she contributed to social work practice, although most know her contributions.

Hartman started her career in 1959 as a caseworker for the Summit County Child Welfare Board in Akron, Ohio. After receiving her master degree of social...

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Website: http://www.historyofsocialwork.org

Related topics : social network policies at work / social work network / family social network / schools using social networking / social network developers uk

PhD Curriculum, Doctoral Program - The Paul Merage School ...

 

Required Coursework

The Paul Merage School of Business doctoral program coursework in Phase I will consist of both Area- and School-wide courses.  The area faculty determine the area's course requirements.  Students have the opportunity to choose from an array of available courses offered through the Merage School, UC Irvine department schools or at other UC campuses as part of the...

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Website: http://merage.uci.edu

Related topics : using social media to conduct market research / using social media as a market research tool / social media marketing for business schools / using social media for marketing research / social media market research tool

Lukas Zenk

Dr. Lukas Zenk

Danube University Krems / Department of Knowledge and Communication Management

Lukas Zenk works at the Department of Knowledge and Communication Management , Danube University Krems and his research is guided by a socio-cognitive approach in the field of innovation networks. The area of innovation research addresses the basic science questions on how new ideas, processes, and...

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Website: http://lukaszenk.at

Related topics : social network knowledge management / project management social network / social science network research / social network analysis research / social network analysis business

Our experts | Centre for Business Network Analysis

Principal Lecturer in Strategic Management

Social network theories in management.

Professor Elizabeth West

Professor of Applied Social Research

Patient outcomes, experiences and involvement in research and commissioning; nursing research; social organisation of caring occupations; social inequalities.

Dr Yuliya Yurchenko

Lecturer in International Business

Global Political Economy; transnational...

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Website: http://www.gre.ac.uk

Related topics : social network analysis research / social network analysis business / social economy research network / university social network analysis / social networking research

Social Media Rumors and Hoaxes | Social Media Sun

Social media rumors have been around as long as the Internet and hoaxes have spread from email to chat rooms and networking sites. With this quirk of social networking space, we can learn a lot from the mistakes of others. It's only takes a second to click that share button but how do you know what you are reading and sharing is true? If you're sharing a post that seems highly suspicious without...

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Website: http://socialmediasun.com

Related topics : social media networking sites business / social media network sites / social media network animation / social media network / free social media tools for business

Linear model of innovation - Wikipedia

The Linear Model of Innovation is an early model of innovation that suggests technical change happens in a linear fashion from Invention to Innovation to Diffusion.

Original model of three phases of the process of Technological Change

It prioritises scientific research as the basis of innovation, and plays down the role of later players in the innovation process.

Current models of innovation...

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Date: 2017-02-21 15:03:05
Website: https://en.wikipedia.org

Related topics : social marketing model / social network theory / actor social network / social innovation network / social marketing technologies

Difference Between Bus Tree Ring Mesh Star Topology Of ...

Difference Between Bus Tree Ring Mesh Star Topology Of Networking

Mesh, Bus, Ring and Star topologies Mesh A mesh... topology typically refers to a Wide Area Network where there are multiple paths connecting multiple sites. A router is used to search multiple paths and determine the best path for the data. Routes are determined by least cost, time of day and performance. A three or four site mesh...

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Website: http://www.studymode.com

Related topics : social network topology / word social network / top 3 social networking sites 2013 / top 3 social networking sites in world / top 3 negative experiences on social networking sites

International Social Marketing Association (iSMA) - About ...

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�? propos

Research proves that we can use the power of marketing to bring about socially beneficial changes. The iSMA is dedicated to doing just that.

Description de l'entreprise

The International Social Marketing Association advances social marketing research, teaching, and practice throughout the world. We develop and coordinate projects that will benefit social marketers worldwide.

Informations...

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Website: facebook.com

Related topics : international social marketing association isma / marketing social research association / social marketing model in health promotion / health promotion social marketing theory / using social networks for marketing

Social structure - New World Encyclopedia

Social structure is the distinctive, stable system of social relations that exists in any human society. It is not concerned with people as individuals, in groups, or in the organizations forming the society, nor the ultimate goal of their relationships. Rather, social structure deals with the organization of their relationships: how they are arranged into patterns. Thus, the concept of social...

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Date: 2017-03-10 00:00:04
Website: http://www.newworldencyclopedia.org

Related topics : structure of social networks / the construction of corporate social responsibility in network societies a communication view / social networking culture change / society social network / social network theory and educational change

Social marketing - Wikipedia

Social marketing should not be confused with the societal marketing concept which was a forerunner of sustainable marketing in integrating issues of social responsibility into commercial marketing strategies. In contrast to that, social marketing uses commercial marketing theories, tools and techniques to social issues.

Social marketing applies a "customer oriented" approach and uses the concepts...

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Date: 2017-03-05 15:56:19
Website: https://en.wikipedia.org

Related topics : using social media as a market research tool / using social media to conduct market research / advantages of using social media for market research / using social media for marketing research / social marketing strategies for changing public behavior kotler

The History of Social Media: Social Networking Evolution ...

Today, social media is a term that everyone knows. Even the most remote areas of the world have at least heard of Facebook and Twitter, and are probably using them on a regular basis. But it wasn't always that way. Social media, in its present form, has been around a relatively short term and even though you probably can't imagine living without it now, except for the last few decades, everyone...

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Website: http://historycooperative.org

Related topics : new social media sites like facebook / benefits of social media for small businesses / social media networking websites / post social media in one place / make your own social media website

Five Studies Prove Social Media Is Less Than Six Degrees ...

The idea of 6 degrees of separation was responsible for the early thought behind social media.

Is the theory true? Here are 5 studies that prove social media is less than 6 degrees of separation.

1.� FACEBOOK PROVES IT'S 4.74 DEGREES OF SEPARATION : Scientists at Facebook and the University of Milan reported�the average number of acquaintances separating any two people in the world was not...

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Website: http://barnraisersllc.com

Related topics : degree in social media / social responsibility theory of media / b to b social media case study / social media theory / social network degree

The virtual speech community: Social network and language ...

Abstract

Many scholars anticipate that online interaction will have a long-term effect on the evolution of language, but little linguistic research yet addresses this question directly. In sociolinguistics, social network relations are recognized as the principal vehicle of language change. In this paper, I develop a social...

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Website: http://citeseerx.ist.psu.edu

Related topics : structure and evolution of online social networks / speech community social network / virtual community social networking / structure of online social network / social network analysis research papers

Homepage | CASOS

March 2017 - Dr. Kathleen M. Carley and Jeff Reminga to teach social network analysis in Riga Latvia, as part of the Social Media Analysis Course being designed with NATO. March 21-24, 2017

March 2017 - Kathleen M. Carley to give plenary talk

Wisdom or Ignorance: The Thoughtful Use of Networks,

at the 8th Annual ANN SONIC workshop on Network Theory...

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Website: http://casos.cs.cmu.edu

Related topics : network analysis social media / social network analysis courses / university social network analysis / social network analysis workshop / social network analysis theory

Where Social Media Is Headed in 2017: The Biggest Trends ...

- Quickfire: Pinterest, LinkedIn, YouTube

Facebook

2016 has been another record-setting year for Facebook. In their latest earnings report , the Menlo Park-based company shared that it earned $7.01 billion in revenue during Q3 2016 and now has 1.79 billion monthly users (up 16% from Q3 2015).

Here're some highlights from Facebook's 2016:

Significant launches

Marketplace : A convenient...

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Website: https://blog.bufferapp.com

Related topics : social media tools for business 2016 / social media tools for business professionals / social media marketing trends 2017 / social media tools for business 2015 / free social media tools for business

How Technology Has Changed Workplace Communication

How Technology Has Changed Workplace Communication

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By Natalie...

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Website: http://www.forbes.com

Related topics : social media networks are changing our way of having relationships

XXXV Sunbelt Conference of the International Network for ...

Full Abstracts L-Z

Brighton is the UK's prime conference venue, 30 minutes south of London Gatwick Airport, with regular direct flights from the USA and Continental Europe and frequent direct trains from the terminal to Brighton.

Workshops and conference sessions allow individuals interested in theory, methods, or applications of social network analysis to share ideas and explore...

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Website: http://insna.org

Related topics : social network analysis methods and applications / social network analysis application / social network analysis theory / social network analysis workshop / sunbelt conference social network

Social media jobs getting more plentiful - latimes

YOU ARE HERE: LAT Home -> Collections -> Business

Employers are liking -- and hiring -- social media workers

Corporate America is on a hiring binge for people to manage a company's presence on Facebook, Twitter and similar sites. Once given such titles as social media wizards, ninjas and divas, they take their jobs seriously and are gaining more respect.

September 28, 2011 |By Shan Li, Los...

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Website: http://articles.latimes.com

Related topics : social media manager jobs los angeles / social media management company for small business / social media marketing jobs los angeles / new social media sites like facebook / social media jobs los angeles

Social marketing FAQs | The NSMC

Social marketing FAQs

What's the difference between social marketing and commercial marketing?

Although social marketing borrows many tools from commercial marketing, its aim is social good rather than profit.

As a discipline, it also draws upon social and behavioural sciences as well as social policy, along with an understanding of the environmental determinants which affect the ways in which...

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Date: 2017-03-10 07:12:41
Website: http://www.thensmc.com

Related topics : difference between health promotion and social marketing / marketing public health strategies to promote social change / social marketing strategies for changing public behaviour / social media marketing policy / difference between social marketing and commercial sector marketing

JUNG - Java Universal Network/Graph Framework

Links

Overview

JUNG — the Java Universal Network/Graph Framework--is a software library that provides a common and extendible language for the modeling, analysis, and visualization of data that can be represented as a graph or network. It is written in Java, which allows JUNG-based applications to make use of the extensive built-in capabilities of the Java API, as well as those of other existing third-party Java libraries.

The JUNG architecture is designed to support a variety of representations of entities and their relations, such as directed and undirected graphs, multi-modal graphs, graphs with parallel edges, and hypergraphs. It provides a mechanism...

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Website: http://jung.sourceforge.net

Related topics : social network analysis graph software / social network graph software / clustering algorithms for social network analysis / analysis of social network data / social network analysis visualization software

Influencer marketing - Wikipedia

Influence[ edit ]

Most discussion on the generic topic of social influence centres on compliance and persuasion in a social environment, as exemplified in Robert Cialdini 's book Influence: Science and Practice. [3] In the context of Influencer Marketing, influence is less about argument and coercion to a particular point of view, and more about loose interactions between various parties in a...

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Date: 2017-03-05 15:56:19
Website: https://en.wikipedia.org

Related topics : companies that use social media marketing effectively / using social media as a market research tool / using social media for marketing research / social media influence rating / organizations using social media marketing

Social loafing - Wikipedia

Rope-pulling experiments[ edit ]

Results from Ringelmann's experiment

The first known research on the social loafing effect began in 1913 with Max Ringelmann 's study. He found that when he asked a group of men to pull on a rope , that they did not pull as hard collectively as they did when each was pulling alone. This research did not distinguish whether this was the result of the individuals in...

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Date: 2017-03-02 21:33:46
Website: https://en.wikipedia.org

Related topics : group social network / social network analysis theory / social network theory

Semantic network - Wikipedia

History[ edit ]

Example of a semantic network

"Semantic Nets" were first invented for computers by Richard H. Richens of the Cambridge Language Research Unit in 1956 as an " interlingua " for machine translation of natural languages .[ citation needed ]

They were independently developed by Robert F. Simmons, [2] Sheldon Klein, Karen McConologue, M. Ross Quillian [3] and others at System...

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Date: 2017-03-06 08:41:43
Website: https://en.wikipedia.org

Related topics : semantic social network / social network graph software / graph social network / social network theory definition / compare social network software

The psychology of narcissism - W. Keith Campbell | TED-Ed

Interested in learning more on narcissism? Here are the abstracts for two good papers: Narcissism at the crossroads: Phenotypic description of pathological narcissism across clinical theory, social/personality psychology, and psychiatric diagnosis and Grandiose and vulnerable narcissism: A nomological network analysis. These papers describing vulnerable and grandiose...

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Website: http://ed.ted.com

Related topics : narcissism and social networking web sites / narcissism and social networking websites / social networking web sites / social network analysis papers / social media network sites