The evolution of social technologies | McKinsey & Company

The evolution of social technologies

By Martin Harrysson, Detlef Schoder, and Asin Tavakoli

The evolution of social technologies

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Leading companies have passed through three distinct phases of organizational usage. What should we learn from them?

Since the dawn of the social-technology era, executives have recognized the potential of blogs, wikis, and social...

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Related topics : companies that use social media marketing effectively / social media and technology tools for research / using social media as a market research tool / social media technologies and tools / companies that use social media effectively

Corporate Social Responsibility (CSR): Theory and Practice ...

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Abstract

After providing an overview of Corporate Social Responsibility (CSR) research in different contexts, and noting the varied methodologies adopted, two robust CSR conceptualizations - one by Carroll (1979, 'A Three-Dimensional Conceptual Model of Corporate Performance', The Academy of Management Review4(4), 497-505) and the other by Wood (1991, 'Corporate Social Performance...

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Related topics : difference between ethics and corporate social responsibility in the context of marketing / corporate social responsibility and ethics in marketing / corporate social responsibility used as marketing tool / corporate social responsibility and marketing / corporate social responsibility as a marketing tool

Six social-media skills every leader needs | McKinsey ...

The dynamics of social media amplify the need for qualities that have long been a staple of effective leadership, such as strategic creativity, authentic communication, and the ability to deal with a corporation's social and political dynamics and to design an agile and responsive organization.

Social media also adds new dimensions to these traits. For example, it requires the ability to create...

Website: http://www.mckinsey.com

Related topics : social media audiences differ from those of traditional media because / describe different types of social media tools and applications / new social media tools / differences between social media tools and applications / companies that use social media marketing effectively

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