Marketing Cloud: Acquire, Activate & Reactivate with Innovative Social Strategy
Craig Schinn, Social Media Manager at the online retailer, The Clymb ? demonstrates how he reduced fan acquisition costs by 20%, and crushed paid search by matching email records with Facebook accounts. In this session, we will also show you how simple it is to build, optimize and automate social advertising campaigns to create repeat purchasers and loyal advocates.
From: Dreamforce Video
Related topics : social media marketing strategies / social media optimization strategy / manage social media