How community and social media changed corporate communication
Social media and community have changed the landscape of communications. Corporate communication personnel now need a new set of competencies. Businesses need an understanding of these changes and adopting these changes are essential for each person responsible for corporate communication. A better understanding will help you leverage the strengths of community and social media. Read more at...
From: communitiesRus
Related topics : social media changed communication / social media changed business / social media blogs / social media intelligence / social media help
The Future of Recruiting and Social Media
Social media is transforming the way people and firms communicate and do business across almost all industries. Its impact on staffing, a profession built on relationships, will be profound. While social media's transparency and easy access to information about other people erode the value of some traditional recruiting practices, it also offers more effective avenues for sourcing and business development that are tailor-made for staffing professionals.
Andrew Hally, the VP of Marketing for...
From: BULLHORNTV
Related topics : social media for recruitment / social media marketing firm / social media firm / social media impact on business / marketing communications social media
Mini Session: What Is Social Media? Adopting a Different Mindset for More Meaningful Results
Ben Smith, Callahan Creek
Does your approach to social media align with your customers' needs and expectations? Are you delivering value in how you engage with consumers online or simply cluttering their social media feeds? This mini session answers these questions and outlines a unique approach to build and manage a successful social media community.
From: petstorepro
Related topics : social media community manager / manage social media / online social media / social media engagement
"How Durex Dominates Social Media in China" - Thoughtful China
Reckitt Benckiser has adopted a successful all-social, all-digital strategy for Durex in China with very strong results and is widely considered to be one of the most successful marketers using Weibo in China today. This week on “Thoughtful China,” host Clement Tsang talks with China Marketing Director Ben Wilson about creating content in China, working with key opinion leaders in social media, how RB evaluates ROI for social media campaigns, and the cultural challenges involved with...
From: ThoughtfulChina
Related topics : successful social media campaign / social media promotion strategy / social media marketing strategy / using social media marketing / social media content
Leveraging Social Media
Leveraging Social Media presentation from Affiliate Summit East 2008, which took place August 10-12, 2008 in Boston, MA.
Speaker: Sam Harrelson, Publisher, CostPerNews
This session helps affiliate marketers, networks and merchants recognize the power of adapting and adopting social media platforms into their programs for increased traffic, conversions and profit.
Slides from this session are available at http://www.slideshare.net/affsum/leveraging-social-media
More details on Affiliate...
From: Shawn Collins
Related topics : leverage social media marketing / social media platforms for marketing / social media platforms list / social media marketing companies / marketing through social media
Mike Stopforth on Social Media (CNBC Africa)
Mike Stopforth of Cerebra (www.cerebra.co.za) talks about social media adoption in South Africa on CNBC Africa
From: Mike Stopforth
Related topics : africa social media
The Effectiveness of Celebrity Endorsements on Social Media w/ Branden Hampton
See the rest at: http://academy.secretentourage.com/youtube/
While the name Branden Hampton may not sound familiar, he is the creator some of the most influential brands on Twitter and is the largest independent social media publisher in the world, with an astonishing 32 Million followers between all of his social accounts. By adopting social media early on, Hampton quickly found out that creating content that highly resonated with people was the key to gaining followers. Leaning on his...
From: Secret Entourage
Related topics : adopting social media / social media branding for business / social media content
Managing Social Media and Marketing Analytics for Competitive Advantage
The field of marketing is being transformed by the introduction of social media and marketing analytics. Both social media, as a new strategy for acquiring and engaging with customers, and marketing analytics, a big data approach to understanding customers and driving marketing action, represent innovations that must be understood and adopted within organizations.
Professor Moorman’s talk will use data from The CMO Survey to shed light on the key challenges companies face in managing these...
From: FuquaSchOfBusiness
Related topics : advantages of social media marketing strategy / social media analytics / social media integration / manage social media / social media engagement
Adopting and Adapting Social Media: Five Hot Tips for Startups
Melanie Baker, Social Advocate, Google, highlights how startups can optimize their social media strategy to develop their community and grow their business.
MaRS -- Building Canada's next generation of global technology companies. http://www.marsdd.com/
From: MaRS Discovery District
Related topics : social media optimization strategy / social media business / social media companies
Adopting social media marketing
Oral presentation for BA 205. UNC 2016
From: Tyler Kindsfather
Related topics : market social media