Leslie Marshall: Integrating Social Media into Global Marketing and Communication Efforts
Creating consistent messaging is an important, yet challenging, element of building a strong brand. Leslie Marshall, Director – Events, Magazine, and Social Media at Morningstar, will share how social media is a central part of the company’s marketing and communication strategies. Leslie will discuss how the strategic objectives for social align with Morningstar’s mission and the benefits of a centralized structure, as well as how her team uses data to analyze results, develop new...
From: Digital Megaphone
Related topics : integrated marketing communications social media / social media marketing companies / marketing through social media / social media branding strategy / social media integration
Social Media Marketing Talk Show 2/17/2017
Join us live as we explore Facebook video changes (with Mari Smith), Facebook Job Postings, Amazon Alexa marketing and as we analyze the breaking social media marketing news of the week! Join the discussion here: https://www.crowdcast.io/e/social-media-ma
From: Social Media Examiner
Related topics : social media marketing news / marketing through social media / jobs in social media
Emre Kiciman - Learning About the World Through Social Media
Social media, namely Twitter and Facebook, provides a finer-grained, larger-scale digital record of human interactions than has been available before. Unfortunately, social media is also a noisy, ambiguous and biased medium. In this talk, I will describe two projects that begin to untangle this messiness. The first is an entity recognition system that analyzes the Twitter firehose, adding structure to otherwise unstructured text. The second is a large-scale study of self-reporting bias that...
From: Rutgers CommInfo
Related topics : world social media / social media information / social media search / social media help
Technology: The psychological and social impacts, on the users of social media.
Abstract
The effects of technology and social media on the society can be classified as being both negative and positive. This essay intends to analyze the negative effects and weigh them against the positive effects. Social media and technology are very important parts of the everyday lives of millions of individuals, it is also a very powerful tool and like any powerful tool it should be used with the respect and responsibility deserved.
From: Bernardo Blum
Related topics : negative effects of social media / social media technologies and tools
Unlock Unstructured Social Media Data in Marketing
Social media have created a reverberating "echoverse" for brand communication, forming complex feedback loops between the "universe" of corporate communications, news media, and user-generated social media. Prof. William Rand will talk about using computational linguistics techniques to analyze longitudinal unstructured data to understand these feedback loops. He will also talk about building agent-based decision support systems for word-of-mouth programs. It will be online and you can watch...
From: Hui Lin
Related topics : marketing communications social media / using social media for marketing research / social media marketing news / marketing through social media / social media brand management
Social Media Marketing Talk 02-03-17
Join us live as we explore Facebook News Feed changes, Pinterest search ads, Huzza shutting down, and as we analyze the breaking social media marketing news of the week! Join the discussion here: https://huzza.io/mike-stelzner/live-stream/social-media-m
From: Social Media Examiner
Related topics : social media marketing news / search & social media marketing
The Promise Of Social Media Analytics
Social media has enabled consumer word of mouth to evolve from relatively isolated groups to mass audiences that are now larger than many traditional media audiences. The resulting mass volume of social message data is being captured by corporations in an effort to identify what consumers are saying about their brands. This presentation will take you inside the world of big data and the strategies used by corporations to capture, analyze, and interpret the consumer messages collected across...
From: villanovauniversity
Related topics : social media analytics / social media relations
FBI Latest Government Agency to Target Social Media
The US Federal Bureau of Investigation posted a Request for Information last month calling on IT companies to demonstrate their ability to design software for monitoring, mapping and analyzing social media.
Find out more about the history of government spying and propaganda through social media on this week's edition of Behind the Headlines.
From: GlobalResearchTV
Related topics : government social media / social media monitoring software / social media monitoring companies / social media agency
Morning Social Media Marketing TALK Show 1/20/2017
Join us live as we explore YouTube Super Chat, Twitter looping video, Snapchat Universal Search and as we analyze the breaking social media marketing news of the week!
Join the discussion here: https://huzza.io/mike-stelzner/live-stream/morning-social-media-marketing-talk-show-1-20-2017
From: Social Media Examiner
Related topics : social media marketing news / search & social media marketing / marketing through social media
Excellent SMO Services | Universal Employee
Universal Employee's professionals help you to analyze the power of social media to get customer loyalty and generate brand visibility on major social media platforms such as Facebook, Twitter, LinkedIn and YouTube etc.
From: Genesis Zeal
Related topics : social media branding / social media platforms / social media help