Selected videos for topic: b to b social media case study
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A Creative & Metric Case Study - RibCrib Social Media by Avery Oden
With so much information available to us through social media metrics, it’s easy to quickly get lost in the weeds and lose track of our creative voice – but as with any marketing or advertising endeavor, it’s always important to utilize a healthy balance of creative and metric thinking.
Avery Oden will review his past work with BBQ restaurant chain RibCrib, describe the creative processes, and give tips on how to use metrics to advise – but not control – your social media strategy.
From: Lift Digital Marketing Sessions
Related topics : social media metric / social media information / social media marketing strategy / social media strategy
MapReduce Case Study - Graph Analysis
A social media company uses the SQL-MapReduce function nPath for graph analysis to understand how its users are connected and enahance the networks of its community.
From: asterdata
Related topics : social network analysis case study / b to b social media case study / using social media
Ford Focus "How To Focus Your Car" Campaign - Case Study
We created a social media campaign for All New Focus to improve its perception of technology. Please share your thoughts on this case!
From: Ogilvy Istanbul
Related topics : b to b social media case study / social media campaign
Augmented Reality Explained by John C. Havens, SVP, Social Media @ Porter Novelli (@ NYC)
John C. Havens explains how augmented reality is currently used and how it's revolutionizing how we use our mobile phones. John is the SVP, Social Media at Porter Novelli and author of Tactical Transparency. Recorded on September 15, 2010 using a Flip Video camcorder @ BDI (Business Development Institute): Social Media Convergence & The Enterprise Case Studies & Roundtables @ College of New York - NYC.
From: Anllelic Lozada
Related topics : social media and augmented reality / business using social media
createWOWmedia - ROI of Social Media Case Study on Boesen the Florist
The createWOWmedia team is privileged to work with such amazing clients like Boesen the Florist. We developed a comprehensive web strategy and interactive marketing plan for Boesen...then executed it. The results of that engagement are presented in our case study available here http://bit.ly/aOymiX
From: Doug Mitchell
Related topics : social media roi case study
Social Media And Non Profits: LiveStrong Case Study
http://www.bizgrowthnews.com In August 2009 the LiveStrong Global Cancer Summit took place in Dublin, Ireland.
Many non profit organisations are considering how to use social media as part of their marketing and communication plans. In this conversation, Krishna De speaks to Brook McMillan Online Community Evangelist for LiveStrong.org about how they use social media from Facebook to Twitter, from blogs to YouTube, from Flickr to Ustream.tv.
For additional support and resources about...
From: Krishna De
Related topics : social media marketing non profit / social media marketing plan / social media online marketing / marketing through social media / blogs and social media
How to deal with negative comments on social media
http://unknowntoexpert.com | Negative comments on social media are, unfortunately, something that many of us will have to deal with at some point of our lives. Although it might be upsetting and infuriating, it’s also not a good idea to respond rashly and in fact, can turn into an opportunity to demonstrate your great customer service.
In this video, leading PR and social media expert Catriona Pollard speaks about how you can deal with negative comments on social media – and why negative...
From: Catriona Pollard
Related topics : negative social media / social media in pr
How to Benchmark on Social Media #brandwatchtips
Hello, and welcome back to another edition of #brandwatchtips. This weeks video will explain in quick and simple steps how to keep track of your competition on social media. Learn how to:
- Write a query to find your competitors
- Use query groups to track multiple queries
- Learn the strengths and weaknesses of your competitors
- Find new opportunities
Learn more by reading our #brandwatchtips blog:...
From: Brandwatch
Related topics : social media analytics tools 2014 / social media monitoring tools / social media tracking tools / monitoring social media / social media intelligence
Maruti Suzuki Ertiga - #EvenYourOdds: Twitter Campaign Case Study
A social media campaign by Maruti Suzuki Ertiga in which an effective online brand engagement was translated into a direct response marketing activity during the Odd and Even ruling in Delhi.
From: Maruti Suzuki Ertiga
Related topics : b to b social media case study / social media marketing campaign
Social Media Hacks and Hijacks Podcast
With social media established as a cornerstone of brand marketing, the frequency with which critics or hoaxers hijack social media brands has been on the rise. Some recent victims of hacks or hijacks include The Associated Press, Burger King, Jeep and E-Online. It seems every week, a new brand becomes a casualty of a mischievous prankster worse -- a politically motivated activist with a scare-mongering message.
In this webcast, we'll explore proven techniques and countermeasures to protect...
From: Nexgate
Related topics : social media brand monitoring / social media brand management / social media branding / criticisms of social media marketing / social media online marketing