Jennifer Aaker: Driving a Successful Social Media Campaign

Using the case study of Team Sameer - a successful social media campaign to find a bone marrow donor for a man with leukemia - Stanford GSB professor Jennifer Aaker goes into detail on the effective strategies of an email plea sent to just 450 people, which lead to nearly 25,000 participants nationwide. Communicating a story through focused, humanistic messaging is an imperative element for social media that drives audiences to take action.

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From: Stanford eCorner

Related topics : successful social media campaign / using social media

Mini Case Study : Using Social Media Effectively To Drive Traffic - First 25 Days

http://davidbullock.com Launching a site (http://www.courtsidejones.com) using a Social Media Strategy proves to be successful. Social Media ROI is the question in the marketplace. This short video shows the short term results of using major social media platforms like twitter, facebook and video platforms to promote a message into the marketplace. This is the same blueprint that was used for the very successful http://www.Barack20.com project.

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From: davidsbullock

Related topics : social media terms of use / social media roi case study / using social media / social media sites like facebook / social media promotion strategy

Social problem: 'Social' media

For our marketing project during our study abroad in Vilnius, Lithuania we had to make a viral video for a social problem. The chosen subject in our case is Social media and then effects on children and teenagers. Please enjoy.

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From: HardStyleGamerz

Related topics : problem with social media / social media and viral marketing / marketing through social media

Social Media Hub on Channel News Asia - Unseen Dollar

http://www.social-mediahub.com/

Social Media Hub's Director of Client Leadership - Marcus Ho was interviewed on Channel News Asia (CNA), speaking on a wide variety of topics related to social media.

From topics like how brands can engage negative feedback and turn angry customers to become brand champions, to successful client case studies and reasons why brands should be on social media in order to survive in the market.

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From: internetsuccesshub

Related topics : free social media marketing / social media marketing news / social media hub / social media branding / social media tips

Harley-Davidson Social Media / Facebook RFID Experience by dwinQ .mov

This video case study shows Harley-Davidson's Ambient Social Media Experience using RFID at Daytona Bike Week 2012 powered by dwinQ's social media platform for events and venues. The system frictionlessly interacts with Facebook to capture HOG member's most engaging moments in real time.

www.dwinQ.com

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From: Patrick Sweeney

Related topics : b to b social media case study / using social media

Marketing Meets Web 2.0, Social Media, and Creative Consumers: Implications Case Solution

https://www.thecasesolutions.com/

This Case Is About Marketing Meets Web 2.0, Social Media, and Creative Consumers: Implications for International Marketing Strategy

Get Your Marketing Meets Web 2.0, Social Media, and Creative Consumers: Implications for International Marketing Strategy Case Solution at TheCaseSolutions.com

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From: The Case Solutions

Related topics : creative marketing social media / marketing through social media / internal social media strategy / social media solutions / marketing international

CSCI-E185, 2013 Final Project -- Big Data Case Study in Social Media

This project delves into how corporations can harness the social networking data to gain market share.

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From: beatthegmat2009

Related topics : b to b social media case study / social media network marketing

Why should I do PR and social media?

http://unknowntoexpert.com | Why is public relations (PR) and social media so important to a business? Why should you even think about doing PR and social media?

In this video, leading PR and social media expert Catriona Pollard breaks down the reasons as to why you should invest in PR and social media for your business.

Want to do it yourself? Get Catriona’s Publicity Acceleration Pack, with over 5,000 media outlets, blogger lists, press release templates, media angles, case studies –...

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From: Catriona Pollard

Related topics : social media pr / social media expert

Social Media - Retail Business Case Study

How Birdsnest engages in online retail through its own website store, how it leverages social media to reach customers, and why customer service is even more important online.

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From: Social Media Business Boosters

Related topics : b to b social media case study / social media engagement

SMP 2012- B2B Case Studies For Social Skeptics

Social Media Pavilion 2012

B2B Case Studies For Social Skeptics

Real life B2B social media success stories

Presenter: CJ Powell, COHN

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From: ICSC: International Council of Shopping Centers

Related topics : b2b social media case studies