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Dramatic Changes for a "Socialized" Conference
IBM's October Information on Demand conference became a worldwide event through the use of social media. Most of the conference content was developed through social interaction and social stimulated ongoing comments during and after the fall 2011 conference. In winning BtoB's Integrated program award, BtoB cited the event's hashtag achieved a Twitter reach of 14.3 million uniques and more than 63,000 new "likes" were recorded on relevant Facebook pages. IDG Strategic Marketing Services...
From: IDG Knowledge Hub
Related topics : social media marketing conferences / social media content
IBM Adds Social to Its Conference to Earn a BtoB Award
IBM's Information on Demand event last fall combined in-person and social elements. The conference became both a virtual and in-person event to extend the impact for months before and after the actual fall program. By using social media and engaging content, IBM recorded 25,000 online views from 106 countries. IDG Strategic Marketing Services Director Howard Sholkin spoke with IBM's Dave Laverty in his Marlboro, Massachusetts office. Click here.....
From: IDG Knowledge Hub
Related topics : btob social media marketing awards