IDG Knowledge Hub
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16 selected videos
BtoB asks Monte Beck: What's Working In Social Media?
Monte Beck, VP of Small Business Marketing with Verizon Telecom, shares some insight on how social media is being used to listen to customers, customer care, sales processes, and even to build new products and services. Small businesses are especially at an advantage with the development of the Small Business Center, a professional networking tool.
Related topics : advantages of social media marketing for small business / social network for small business / social media listening center
Cisco's Connected Life Exchange: A Blog with an Educational Mission
Cisco is well known for its networking products and services so the company decided it needed to produce an informational not promotional blog. The blog articles and videos focus on the telecom network's impact on society. The Connected Life Exchange earned a runners up award for blogs selected by BtoB editors. At the Social Media Marketing Awards ceremony and BtoB Digital conference in March 2012, Cisco's Tim Washer described the blog and its evolution to IDG Strategic Marketing Services...
Related topics : btob social media marketing awards / marketing through social media
The Rapid Evolution of Social Marketing
Marketers and media companies are putting more money and time into how to relate to social network users. There's a lot of experimentation given the rapid growth of networks, different design elements, tools to use with networks.
IDG Global Solutions President Matt Yorke talked about how fast social marketing has been adopted by tech marketers in a Blogspot Radio interview. He explained how the creative design and use of analytic tools have evolved and why IDG started to offer social...
Related topics : social media marketing companies / social network marketing companies / social media network marketing / global social networking market / marketing through social media
2014 B2B Tech Content Marketing Trends: Tailoring Content, Tactic Effectiveness, Social Media
Looking for insight into how technology marketers are using content marketing? Check out Content Marketing Institute's newest research report, 2014 B2B TECHNOLOGY CONTENT MARKETING TRENDS — BUDGETS, BENCHMARKS, AND TRENDS, NORTH AMERICA, sponsored by International Data Group (IDG).
This infographic video focuses on how tech marketers tailor content, tactic effectiveness, and social media usage.
For the full report, click here: http://bit.ly/1iIgHZP
Related topics : social media marketing trends 2014 / social media content / social media report
LexisNexis Wins Social Media Award for Best Closed Community
Produced by LexisNexis, the winners attend BtoB and IDG Strategic Marketing Services' Social Media Awards Breakfast in New York City to accept their award for winner in the category of Closed Community. Members of the LexisNexis team go on to talk about the exciting environment of the event, bringing together technical and non-technical players in the industry to recognize leaders in the rapidly growing field of social media.
Related topics : btob social media marketing awards / marketing through social media
An Interview with Petra Neiger: How Cisco Drives Social Media
For the past four years, Cisco Systems has been a winner or runner up in the annual BtoB Social Media Marketing awards program.
Then in 2009, Cisco introduced MyPlanNet game that won BtoB's Best Integrated Tech category and best tech social marketing program.
Cisco's social media training program is available at: http://bit.ly/Yq1ALR
Related topics : social media marketing program / marketing through social media / social media training / social media integration / social media media
BtoB Social Awards Interview
Who would've thought a trivia contest would attract 90,000 players? CenturyLink did. The game for IT decision-makers won the online vote for best tech program in BtoB's People's Choice Social Media Marketing awards. More than half of the game players also registered on the site. IDG Strategic Marketing Services was the premier sponsor for the third straight year of the BtoB program.
IDG's Howard Sholkin interviewed CenturyLink Marketing Director Joanne Kernie at the awards ceremony and...
Related topics : btob social media marketing awards / social media marketing services
Commitment and Metrics Power Intel's Corporate Blog
Intel's Pam Didner said with social media "everyone can be a publisher." With such competition, Intel invests in its Health IT blog that won a BtoB Social Media Marketing award for 2012. Didner accepted the award in March 2013 on behalf of her colleagues in North America Marketing.
IDG Global Solutions Director Howard Sholkin asked her at the BtoB awards ceremony and Digital Conference, what are the key metrics for the blog? Click to find the answer in this brief video interview.....
Related topics : btob social media marketing awards
Dramatic Changes for a "Socialized" Conference
IBM's October Information on Demand conference became a worldwide event through the use of social media. Most of the conference content was developed through social interaction and social stimulated ongoing comments during and after the fall 2011 conference. In winning BtoB's Integrated program award, BtoB cited the event's hashtag achieved a Twitter reach of 14.3 million uniques and more than 63,000 new "likes" were recorded on relevant Facebook pages. IDG Strategic Marketing Services...
Related topics : social media marketing conferences / social media content
How Social, Mobile, and Data Will Change the Marketing and Media Worlds
IDC predicted the impact of The Third Platform a few years ago. Today, the effects of the Third Platform, social, mobile, data, and the cloud, are felt across vendors, users, media, and marketers.
To gain insights into how those elements will play out over time, IDG Communications Director Howard Sholkin interviewed Matthew Yorke, CEO, IDG Enterprise, who saw the power of social in 2008...
Related topics : social media changed marketing / marketing through social media