BtoB What's Working in Social Media? With Paul Dunay

Paul Dunay, Global Managing Director of Services and Social Marketing, Avaya

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From: IDG Knowledge Hub

Related topics : social media management services / social media marketing services / manage social media

The Story Behind Intel's Award-Winning Corporate Blog

BtoB selected Intel's "Turning Up the Volume: Boosting Intel Health IT Blog Views 1,200 Percent" as the best blog in BtoB's 2012 Social Media Marketing Awards Program. At the BtoB awards lunch and Digital Conference in March 2013, Pam Didner explained how Intel built out the site and attracted readers. Didner, who accepted the award on behalf of Intel's North America marketing group, spoke with IDG Global Solutions Director Howard Sholkin, in this brief video interview. View it....

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From: IDG Knowledge Hub

Related topics : btob social media marketing awards

High-Tech PR Firm Chats Social Media Tactics with UGA Professor

Arketi Group, a high-tech BtoB PR and marketing firm, recently had a chance to speak with University of Georgia professor Dr. Kaye Sweetser, APR, after her September PRSA|GA social media seminar. Dr. Sweetser emphasized the importance of due diligence in social media strategy and provided a laundry list of Twitter best practices.

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From: Arketi Group

Related topics : pr firms social media / social media marketing firm / social media marketing strategy / social media firm

Joanne Kernie, Director of Marketing, CenturyLink

Joanne Kernie, Director of Marketing at CenturyLink, discusses her BtoB's Social Media People's Choice award winning entry.

http://www.btobonline.com/

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From: BtoB Magazine

Related topics : btob social media marketing awards / marketing director

Commitment and Metrics Power Intel's Corporate Blog

Intel's Pam Didner said with social media "everyone can be a publisher." With such competition, Intel invests in its Health IT blog that won a BtoB Social Media Marketing award for 2012. Didner accepted the award in March 2013 on behalf of her colleagues in North America Marketing.

IDG Global Solutions Director Howard Sholkin asked her at the BtoB awards ceremony and Digital Conference, what are the key metrics for the blog? Click to find the answer in this brief video interview.....

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From: IDG Knowledge Hub

Related topics : btob social media marketing awards