Developing Relationships Across Consumer Channels Using Business Analytics

The recent explosion of social media and mobile has introduced two more channels into the marketing mix, reinforcing the concept known as cross-channel marketing. Lori Schaffer, co-author of Branded! How Retailers Engage Consumers with Social Media and Mobility, discusses how consumer oriented industries are leveraging social media and mobility with existing channels; blurring the lines between each and making it a seamless and consistent experience for consumers. This growth in channels also...

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From: MicrosoftBI

Related topics : social media marketing industry / business using social media / retail social media analytics / social media branding for business / social media engagement

Snaphappen - Carlos Gil, Global Head of Global Social Media, BMC Software

Snaphappen - Carlos Gil, Global Head of Global Social Media, BMC Software. Carlos spoke at Snaphappen about how businesses can use Snapchat for business.

http://www.snapchatforbusiness.com/

http://www.snaphappen.com/

https://www.linkedin.com/in/carlosgilonline

https://twitter.com/carlosgil83

https://www.youtube.com/user/CarlosGilTV

Snaphappen is the world's first Snapchat™ conference, run BY the community FOR the community.

About Carol Gil, from his YouTube channel.

Certified Hustler, born...

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From: TravelMedia.ie

Related topics : social media marketing software / social media software for business

Social Media Marketing Channel And Traditional Marketing For Brand | Social Media Advertising,

With an innumerable range of Social Media channels coming into play in currently complex domain of marketing, Business to Business marketers always find themselves stumble under the load of which one to select. There’s digital in common, marketing & how our universal devices are changing all thing about marketing and promotion. There’s SMM &, of course, there’s conventional marketing, which quite remains an useful step of the calculation. However, in the Business to Business profession,...

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From: DigiClay InfOtech

Related topics : social media changed marketing / using social media marketing / search & social media marketing / social media branding for business / social media advertising companies

ISM webinar - Engage to succeed: Essential social media and content marketing skills for musicians

Joel Garthwaite, the ISM’s business consultant, explores the following topics in this one hour webinar for musicians:

• proper use of social media and how to engage with potential customers

• using content marketing to increase awareness of you and your services

• the use of high-quality media and websites to promote you and your services

The ISM is the UK's professional body.

Find out more at ism.org

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From: ISM music

Related topics : using social media marketing / social media and business marketing webinar / social media marketing websites / social media engagement / social media content

How To Use Buffer to Schedule Social Media Posts

Want to sign up for a free social media class? C'mon on over and I'll show you my 5 secrets to creating epic social media content. https://www.KimberlyAnnJimenez.com/free-class

Hey guys! In this video I'm going to show you how to easily schedule your social media posts and automate a lot of the process behind social media marketing. This will help you free up your time and keep your content fresh and consistent.

You can find the Buffer app here: www.Bufferapp.com stay tuned because in the...

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From: Kimberly Ann Jimenez

Related topics : free social media marketing apps / marketing through social media / social media content / social media help

Video: How Retail Shops Can Use Social Media

http://mopwaterpr.com PR pro James Walker presented on social media and fashion at the Greater Washington Fashion Chamber of Commerce's Fashionably Business seminar on June 12 in Washington, DC.

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From: MopwaterMLMGroup

Related topics : pr social media presentation / using social media for pr

Upcoming Webinar: How to Use Social Media On Your Farm

Don’t throw away the money that social media could bring to your farm. (Register for the webinar: https://app.webinarjam.net/register/33150/663806f03d)

Marketing your farm is a tough task, especially when you are busy starting a farm. A good marketing approach, however, can trigger new sales and result in valuable feedback.

In this webinar, expert Nick Burton breaks down the myths, barriers, and strategies for effectively promoting your farm with social media. Tune in to learn the social...

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From: Bright Agrotech

Related topics : social media promotion strategy / social media and business marketing webinar / social media social media

Learn the Lingo Facebook Live Video with Giselle Aguiar 8/10/16

Social Media doesn't need to be like taking a trip to a foreign country. We've made it easy to learn the lingo at http://socialsavvysolution.com.

Giselle Aguiar, AZ Social Media Wiz and founder of your Social Savvy Solution (http://AZSocialMediaWiz.com), shows you how to use digital media & blogging/content marketing to promote your business. Learn how to use LinkedIn, Facebook, Twitter, Pinterest, Google+, & YouTube for lead generation, to increase website traffic & brand awareness,...

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From: AZ Social Media Wiz LLC

Related topics : using social media marketing / social media marketing companies / social media solutions / social media companies / social media content

Updates to FTC Disclosure Guidelines - Daliah Saper, Saper Law

Many of Saper Law’s clients incorporate the use of social media in their business models so one of the firm’s top priorities is staying up to date on new FTC disclosure guidelines governing endorsements on social media. Daliah speaks regularly at conferences, events and on panels, and has also held seminars about this very interesting and important topic. She has also been interviewed and quoted with respect to this topic on a local and national level.

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From: Saper Law Videos

Related topics : ftc social media guidelines / business using social media / social media in government conference

SWIB Lukasz Porwol - Brand Reputation Tracking Using Multiple Social Networking Platforms

The proliferation of Social Media analytic tools in recent years opens new opportunities for businesses to reconnect with their customers. Many current solutions explore existing APIs and export vast amounts of data without any extra effort put into consolidating relevant data from multiple sources. In this talk, we elaborate on the use of Semantic Web technologies to integrate data from wellestablished social networking platforms in Social Media Linked Data Space (SMLDS). We discuss how to...

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From: Studia nových médií

Related topics : social media analytics tools open source / social networking platform open source / reputation on social media