Storytelling and Social Media Management (Part 1: Presentation)

A presentation serving as a brief introduction to the concept of storytelling in marketing expressed through social media, and some discussion of techniques to manage stories online. For the following discussion, please see http://www.youtube.com/watch?v=KW6eSypkzTk

This presentation took place as part of the new course Social Media for Marketing and Management run by Professor Robert Kozinets at the Schulich School of Business in Toronto, Ontario. This presentation and subsequent discussion...

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From: cjarne23

Related topics : using social media marketing / manage social media / social media courses

Strategy First (7/16): People pt 1- Identifying Your Customer

This presentation is available on Slideshare at: (http://www.slideshare.net/neoviasolutions/strategy-first-why-you-need-a-social-media-strategy)

Part one of why you need a strategy if you're going to use social media in your marketing plan. You need to identify your customer.

Holly Hoffman, Co-founder and Chief Inspiration Officer for Neovia Solutions, an interactive agency based in Corpus Christi, TX, leads a seminar on social media best practices with an emphasis on the coastal bend...

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From: neoviasolutions

Related topics : social media strategy slideshare / social media marketing plan / social media marketing agency / social media for small business

Best Social Media Management Tools

Contact Us by clicking on the given link-http://www.socialexo.com/

Social media is the one of the most effective ways for you and your business to get more traffic Having a presence on all the major networks like twitter Facebook in a necessity these days for any business.But what tools are the social actually using to manage these multiple accounts? Its helps can you to manage to outbound and incoming online interaction along with other small business marketing activities.

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From: SocialExo

Related topics : social media management tools / social media tools for small business / social media marketing small business / manage social media

Batching Social Media Graphics with Canva

Canva has a free version and business version. www.canva.com

Be more efficient as a VA or handling your own business tasks by batching. One way to batch is by batching social media graphics. You can use many platforms such as Adobe Illustrator, but I most prefer Canva, and think its easier and quicker.

Free 6 Day Brand Challenge - www.danielleaime.com/6dc

Free Resource Guide - https://www.danielleaime.com/designresourceguide

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Become a Business Maverick

Join me and other...

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From: Danielle Aime

Related topics : social media graphics free / business using social media / social media platforms for business

4 Marketing Secrets Used by Major Brands in Social Media

Jay Samit is the CEO of Social Vibe. (http://socialvibe.com/)

Major brands have done the research and tested it in the market, here are their secrets.

FOR MORE EXPERT CONTENT VISIT:

http://www.docstoc.com/resources/videos

Docstoc is the largest online collection of business and legal documents to help you grow and manage your small business and professional life.

http://www.docstoc.com/video/89131190/secrets-of-major-brands-and-social-media-marketing

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From: docstocTV

Related topics : brands using social media / using social media for marketing research / social media brand management / social media online marketing / marketing through social media

Strategy First (13/16): Objectives pt 3- Embracing, the Dog Biscuit Story

This presentation is available on Slideshare at: (http://www.slideshare.net/neoviasolutions/strategy-first-why-you-need-a-social-media-strategy)

Part three of the objectives section, Holly talks about embracing, which is using social media as a way of developing new products and conducting market research. A very interesting case study on dog biscuits included.

Holly Hoffman, Co-founder and Chief Inspiration Officer for Neovia Solutions, an interactive agency based in Corpus Christi, TX,...

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From: neoviasolutions

Related topics : using social media to conduct market research / social media strategy slideshare / social media marketing agency

Facebook Mobile Graph Search Benefits for Business

Facebook's newest update makes it more imperative than ever for businesses to have a presence on Facebook, especially local businesses! The Facebook Search Graph is being rolled out to all mobile users over the next few weeks a really positive move for Facebook in terms of securing local business! Social Media Strategist and Trainer Kerry Fitzgibbon goes through the benefits and how if you are a business owner how you can use it in your business. If you would like more updates subscribe,...

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From: Social Media Chix

Related topics : benefits of using social media for business

digital marketing social media newsletter

http://www.capidhouser.com/digital-marketing-newsletter/ is a series of strategic digital marketing agency newsletters covering, social media marketing strategy development, email marketing and other digital marketing newsletter topics that are to be used to move your business forward using online marketing tools and techniques.

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From: Capid Houser

Related topics : digital media marketing strategy / social media marketing strategies / social media marketing agency / social media marketing tools / social media agency

Building Your Action Plan for Social Media Marketing

At the BRITE '13 conference, Ric Dragon, author of "Social Marketology" and CEO of Dragon Search, presents a framework to develop a social media marketing strategy and action plan. He tackles issues such as the development of metrics, the use of micro-segments, the value of social media for crisis and reputation management, and the need for storytelling.

The BRITE conference on brands, innovation and technology is hosted by the Center on Global Brand Leadership at Columbia Business School....

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From: Columbia Business School

Related topics : social media marketing plan / social media marketing conferences / social media marketing strategy for schools / social media reputation management / social media plan

O'Reilly Webcast: Twitter for Marketing & PR

There's a lot of buzz around Twitter, but many marketers don't know how to translate that buzz into a worthwhile marketing tool for their business. Most people's first reaction to the social media "micro-blogging" tool is that it is a waste of time, but as Twitter becomes more and more mainstream, businesses are now using Twitter to engage with customers, reach the media directly, and further establish themselves as thought leaders in their industry. This free webcast discusses the basics of...

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From: O'Reilly

Related topics : free social media tools for business / social media marketing twitter