Actions Transactions And Reactions: Talking Social Media Measurement With Brian Solis

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Today is Social Media Day, and we are excited to share our interview with Brian Solis. Brian is well-known in the social media space and has written a number of books that deal with this topic including his most recent, Engage! He is also a principal at the Altimeter Group, an advisory firm dealing with disruptive technologies. Brian covers many different topics including companies that "get" social media, the...

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From: MicrosoftBI

Related topics : concept of social media marketing / social media marketing companies / social media measurement / social media marketing firm / marketing through social media

Social Media and Management

Social Media and Management

"Marketing principles have been widely adopted in the nonprofit sector. Some nonprofits engage in commercial marketing to attract customers to the goods and services that they provide. Others use social marketing to change behavior in order to benefit people and society. Some remain concerned that commercial marketing may not be appropriate to nonprofit values and cultures. This may reflect, in part, an understanding of marketing that is a throwback to earlier...

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From: Jfield Rush

Related topics : social media management services / manage social media / social media marketing commercial / using social media marketing / marketing through social media