Social Media Benchmark -- Microsoft's Allister Frost on culture

As part of the launch of The Chartered Institute of Marketing's new Social Media Benchmark, Allister Frost, Head of Digital Marketing Strategy at Microsoft UK, discusses social media in 2012:

• Convincing a conservative company to embrace social media

• Creating a culture that supports social - where to start?

Find out more at www.smbenchmark.com or search #SMBenchmark on Twitter.

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