What Yo Means For Digital Marketers - A Partnered In Depth Report (8.25.2014)

Yo is Silicon Valley's most debated app. 1.5m dollars raised. 2.6m users and 88m Yos in 4 months. But all you can do is say..Yo?

In this in depth report, we look at what Yo means for brands and digital marketers, and why its focus on the push notification - the most valuable piece of digital media real estate - is hugely significant for that cohort.

WANT CUSTOM INNOVATION LANDSCAPES? Check out Partnered Research & Education: custom video landscaping for brands and agencies....

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From: Partnered

Related topics : digital media marketing meaning

Social Media ROI: What Does Your Data Really Mean? - Mana Ionescu

Featured Session at the 20th Digital Dealer Conference & Exposition: "Social Media ROI: What Does Your Data Really Mean?" - Mana Ionescu

In the social media space too much attention is being placed on nebulous measurables such as “likes” and “engagement,” and the burning “ROI” question is often ignored.

The best marketing starts with data. From understanding who your customers are, and where they are online, to evaluating and evolving your current marketing activities, data will...

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From: Digital Dealer

Related topics : measuring social media roi / social media conference / digital media marketing meaning / social media measurement

10 Tips on Social Media Marketing Success-Part 1

Social marketing is not new. Think of the Tupperware parties of the 50s. But social media, the technology that has truly enabled local to go global, is new. And you're too late: it's already been claimed by the crowd -- meaning that marketers have at least one clear challenge: participate, don't dictate. Online, people talk to people, not to brands.

Includes:

Alex Hunter, Independent Brand Consultant

Ian Chapman Banks, General Manager, Dell

Julian Persaud, Managing Director, Google

Ji...

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From: MeetTheBoss

Related topics : social media online marketing / marketing through social media / social media tips / social media brand management / digital media marketing meaning

New Orleans Tourism Marketing Corp. on Widen digital asset management API

Making use of the Widen Media Collective API enables you and your organization to create whole new user experiences. In the case of Jean Paul Gisclair and the New Orleans Tourism Marketing Corporation, that means being able to grant access to carefully curated content in the system without adding the burden of managing new users.

Learn more about Widen Media Collective digital asset management:

http://www.widen.com/digital-asset-management-software/

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From: Widen Enterprises, Inc.

Related topics : digital media marketing meaning

Ten Principles for Social Media Marketing Success #1

Social marketing is not new. Think of the Tupperware parties of the 50s. But social media, the technology that has truly enabled local to go global, is new. And you're too late: it's already been claimed by the crowd -- meaning that marketers have at least one clear challenge: participate, don't dictate. Online, people talk to people, not to brands.

Includes:

Alex Hunter, Independent Brand Consultant

Ian Chapman Banks, General Manager, Dell

Julian Persaud, Managing Director, Google

Ji Hee Nam,...

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From: iStrategy

Related topics : social media online marketing / social media brand management / manage social media / digital media marketing meaning