Selected videos for topic: digital media marketing strategy
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The Tech-Savvy Hotelier #31: "Efficiencies? Nope. Top-line growth is on everyone's mind"
http://www.ecornell.com/landing/hitec-2013
Cornell Professor Bill Carroll, from the School of Hotel Administration, met with Greg Pesik at Hitec 2013 in Minneapolis to share insights, experiences, and war stories from the front lines in hotel marketing. Bill asked the industry's heaviest hitters about the state of the industry and digital marketing for hotels. See what the experts have to say about online reputation management, SEO/SEM, social analytics, distribution channels, revenue...
From: eCornell
Related topics : social media online reputation management / online media marketing courses / online reputation management seo / online reputation management expert / social media online marketing
Sephora Case Study
During the final semester of my sophomore year, I was assigned a brand strategy in my marketing class. With the help of a partner, we created a strategy that implemented the use of print, web, interactive digital, and social media to expand the Sephora brand. The strategy reinforced the brands expertise in the cosmetic industry, while increasing their sales.
Please, be respectful to our creative thinking and hardwork behind this assignment. If you wish to borrow or use any clips, or would like...
From: nellelang
Related topics : social media branding strategy / brands using social media / social media marketing strategy / digital media marketing strategy