"Mission creep in RM and marketing"

http://www.ecornell.com/landing/hitec-2013

Cornell Professor Bill Carroll, from the School of Hotel Administration, met with Bernard Ellis at Hitec 2013 in Minneapolis to share insights, experiences, and war stories from the front lines in hotel marketing. Bill asked the industry's heaviest hitters about the state of the industry and digital marketing for hotels. See what the experts have to say about online reputation management, SEO/SEM, social analytics, distribution channels, revenue...

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From: eCornell

Related topics : social media online reputation management / online media marketing courses / online reputation management seo / online reputation management expert / social media online marketing

The Tech-Savvy Hotelier #1: "Don't just sell rooms; sell the estate"

http://bit.ly/1boCFPK

Cornell Professor Bill Carroll, from the School of Hotel Administration, met with Kristie Goshow at Hitec 2013 in Minneapolis to share insights, experiences, and war stories from the front lines in hotel marketing. Bill asked the industry's heaviest hitters about the state of the industry and digital marketing for hotels. See what the experts have to say about online reputation management, SEO/SEM, social analytics, distribution channels, revenue strategy,...

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From: eCornell

Related topics : social media online reputation management / online media marketing courses / online reputation management seo / online reputation management expert / social media online marketing

The Tech-Savvy Hotelier #6: "Become an employer's object of desire"

http://bit.ly/1boCFPK

Cornell Professor Bill Carroll, from the School of Hotel Administration, met with R.J. Friedlander at Hitec 2013 in Minneapolis to share insights, experiences, and war stories from the front lines in hotel marketing. Bill asked the industry's heaviest hitters about the state of the industry and digital marketing for hotels. See what the experts have to say about online reputation management, SEO/SEM, social analytics, distribution channels, revenue strategy,...

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From: eCornell

Related topics : social media online reputation management / online media marketing courses / online reputation management seo / online reputation management expert / social media online marketing

The Tech-Savvy Hotelier #16: "Reputation has a huge effect on pricing"

http://bit.ly/1boCFPK

Cornell Professor Bill Carroll, from the School of Hotel Administration, met with R.J. Friedlander at Hitec 2013 in Minneapolis to share insights, experiences, and war stories from the front lines in hotel marketing. Bill asked the industry's heaviest hitters about the state of the industry and digital marketing for hotels. See what the experts have to say about online reputation management, SEO/SEM, social analytics, distribution channels, revenue strategy,...

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From: eCornell

Related topics : social media online reputation management / online media marketing courses / online reputation management seo / online reputation management expert / social media online marketing

The Tech-Savvy Hotelier #13: "Take A Page Out Of The Airlines' Playbook"

http://bit.ly/1boCFPK

Cornell Professor Bill Carroll, from the School of Hotel Administration, met with Kristie Goshow at Hitec 2013 in Minneapolis to share insights, experiences, and war stories from the front lines in hotel marketing. Bill asked the industry's heaviest hitters about the state of the industry and digital marketing for hotels. See what the experts have to say about online reputation management, SEO/SEM, social analytics, distribution channels, revenue strategy,...

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From: eCornell

Related topics : social media online reputation management / online media marketing courses / online reputation management seo / online reputation management expert / social media online marketing

The Tech-Savvy Hotelier #2: "Social analytics now influencing broader business decisions"

http://bit.ly/1boCFPK

Cornell Professor Bill Carroll, from the School of Hotel Administration, met with R.J. Friedlander at Hitec 2013 in Minneapolis to share insights, experiences, and war stories from the front lines in hotel marketing. Bill asked the industry's heaviest hitters about the state of the industry and digital marketing for hotels. See what the experts have to say about online reputation management, SEO/SEM, social analytics, distribution channels, revenue strategy,...

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From: eCornell

Related topics : social media online reputation management / online media marketing courses / online reputation management seo / online reputation management expert / social media online marketing

Creative media - Welcome Video

At Creative Media, we believe in the power of creative thinkers. Our comprehensive Digital Marketing Agency is based in Umhlanga Durban, but we work with clients near and far in order to help you transform the way you market your business. Every great project starts with a strategy. When we partner with clients for full-service creative digital marketing solutions, we devise a plan of attack to capture audience attention and ensure long-term success.

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From: Creative media

Related topics : creative marketing media

Rick Wion [at] AllWeb - internet marketing conference

SLIDES -- http://www.slideshare.net/AllWebMK/rick-wion-at-allweb-internet-marketing-conference

Rick Wion is a pioneer social media leader, he has helped world famous companies like McDonald’s, Unilever and Abbott turn the chaos of social media into a competitive advantage. Rick’s expertise includes social marketing campaigns, long-term branding, analytics/insights, issues management, customer service and employee engagement. By using new trends and technologies to enhance digital...

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From: AllWebMK

Related topics : advantages of social media marketing campaign / advantages of social media marketing strategy / social media marketing companies / social media brand management / social media management company

Successful social media strategies revealed TTE 2011

There is no doubt that social media has created many exciting opportunities for travel brands of all sizes to actively engage and interact with their clients.

As providers of social media solutions and strategies for the global travel and leisure industry, the team at Digital Visitor have been the secret ingredient behind some of the industry's most innovative social media and online community solutions.

Our Managing Director, Anthony Rawlins, presented a session at the 2011 Travel Technology...

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From: DigitalVisitor

Related topics : social media strategies for travel / travel industry social media marketing / social media branding strategy / social media solutions / social media brand management

Building and Managing Brands - European Zeitgeist 2011

With the relentless advance of digital and the new dominance of social media, where are marketing and communications heading? Is your strategy fluid enough to adapt? In this session we will look at what it takes for brands to achieve and hold on to success, in a fast-moving marketplace where consumer power is king.

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From: ZeitgeistMinds

Related topics : marketing communications social media