Social Media Metrics: A ROI-al Pain

From the 2010 CALI Conference for Law School Computing

It sounds great: start a blog, create a twitter account, or a Facebook page and you're successfully using social networking, right? Not quite. Many organizations don't think about how they're going to populate these accounts with content. Furthermore, measuring the success of these social networking initiatives is often an afterthought—if a thought at all.

This presentation will discuss how librarians from the Lillian Goldman...

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From: caliorg

Related topics : schools using social networking / measuring social media success / social media roi metrics / social network measures / organizations using social media

ENTR 275R Lecture Series- Alison J. Herzog

Alison J. Herzog has developed global marketing strategies for some of the most engaged brands globally. She currently manages digital and social media initiatives for the largest family history organization in the world.

Working cross-functionally with PR, marketing teams, product and customer care leaders, Herzog has designed and implemented International programs in emerging digital and social technologies for enterprise companies. Known for innovation and tactical straightforwardness,...

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From: BYUHawaii

Related topics : marketing communications and media management / social media marketing strategy / social media brand management / social media marketing companies / social media branding strategy

5 Major Trends in 2015 to impact 2016

The year 2015, yet once again witnessed the influence of ever evolving nature of cyberspace, where, new trends and evolving technologies capable to impact daily walk of life were in center of discussion on different mass media platforms, including, social media and micro blogging.

Among, across the Internet, various technologies and ideas emerging and subsiding at the same time, these are the most talked about digital trends of 2015 that are going to influence 2016 as well as subsequent years...

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From: Webisdom India

Related topics : mass media in social life / blogs and social media

Earthlight Documentary Producer Speaks About Social Media

Cody Sheehy, the producer for the documentary "Earthlight" talks about the film, emerging technologies, sustainable cities, and about the changing media landscape. Will scientists and research institutions find a way to continue to communicate a factual world view to the public or will science based information be lost in the mediasphere?

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From: CALS CCT

Related topics : social media documentary

Social media addiction: Today's reality

With the emergence of internet, its constant use has led to increased dependency on it. As a result, psychological upheaval and technological stress have overshadowed human relationships. In 'Reality Disconnected', we explore the lesser known phenomenon of ‘social media addiction’.

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From: DD News

Related topics : internet social media addiction / social media today

Power of Social Media and Press Freedom

Tabinda Naeem, Urdu VOA News,Washington

"21st Century Media: New Frontiers, New Barriers" was the theme of the World Press Freedom Day this year, which was celebrated on May 3rd 2011. An international conference was held in Washington from 1-3 May on the theme for the Day, organized by UNESCO, the U.S State Department and over 20 civil society partners. The conference was focused on the increasing role of the internet, the emergence of new media and the dramatic rise in social networking...

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From: Urdu VOA

Related topics : news organization social media

Turning Social Insight into Action using SmartBPM technology

A joint proposition between Pegasystems, Capgemini and Attensity provides a platform to "monitor, gain insight and deliver real time action and process change" within the emerging Social Media space and how that can effect large organizations. The example used in this presentation is the now infamous iPhone 4 release and the issues with poor reception. If Apple had used our joint solution they would have able to react far quicker to the building negative social storm, and turn an initial...

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From: Pegasystems

Related topics : organizations that use social media effectively

Attorney Jeffrey Trapani Talks about Social Media and Employee Policies

Attorney Jeffrey Trapani talks about social media polices and current employee handbooks. Employee handbooks may already contain provisions in regards to personal conduct and authorization to make statements on behalf of the company. Updates maybe needed to reference Twitter, Facebook and other emerging technologies. After policy revision, take the time to remind employees that any post by them can directly and indirectly reflect both on the company and themselves.

For more information...

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From: robinsondonovan

Related topics : company social media policy