Selected videos for topic: hotel industry using social media
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Social Media vs. Online Reputation Management
Social media is an extremely hot topic in the hotel industry today. TripAdvisor branded sites alone make up the most popular and largest travel community in the world. The challenge for hoteliers is keeping up with and managing the content and conversations online.
In this episode with hotel consultant Daniel Edward Craig, you will learn:
• How social media differs from online reputation management
• How to use your content strategy for social media and reputation management
• Basics of...
From: VTVChannelonline
Related topics : social media online reputation management / hotel social media reputation management / social media brand management / manage social media / reputation on social media
Hotel Industry Report: The Social Media Effect
Report on the most comprehensive research to date about hotel social media. Social media plays an ever-increasing role in a hotel’s business; therefore, it is necessary for hoteliers to understand its use and impact. The research study was conducted by Bjorn Hanson, clinical professor, Tisch Center for Hospitality and Tourism at New York University, and Donna Quadri-Felitti, director and associate professor, School of Hospitality Management at Penn State University. Their study findings were...
From: HBIhotels
Related topics : hotel industry using social media / social media report / research social media / social media trends
Key Hotel Social Media Performance Metrics
Revinate's Michelle Wohl discusses what key hotel social media performance metrics hoteliers should measure when analyzing social media initiatives. http://www.revinate.com
Revinate is a software platform designed exclusively for the hospitality industry that makes it easy to take control of your online reputation by using online feedback and social media to learn from and connect with guests.
Video from Cornell's online course Marketing the Hospitality Brand through New Media: Social, Mobile...
From: RevinateInc
Related topics : hotel industry using social media / social media metrics / search & social media marketing / social media branding / social media courses
Social Media Series | Norm Rose
http://www.guestcentric.com/socialmediaseries Norm Rose Senior Technology Analyst from PhoCusWright, talks about the impact of social media in the travel industry. Social media is already having a huge impact in the travel industry. The way people plan for their trips is changing thanks to all the social media channels out there, specially TipAdvisor, Facebook and Twitter. The travel experience for everyone becomes more personal because people are sharing a lot more information: where they are,...
From: GuestCentric
Related topics : travel industry using social media
Hotel Social Media Best Practice Examples
Revinate's Greg Bodenlos provides examples of hotel social media best practice as well as pitfalls hotels fall into when actioning new media marketing. http://www.revinate.com
Revinate is a software platform designed exclusively for the hospitality industry that makes it easy to take control of your online reputation by using online feedback and social media to learn from and connect with guests.
Video from Cornell's online course Marketing the Hospitality Brand through New Media: Social,...
From: RevinateInc
Related topics : hotels using social media well / social media online marketing / marketing through social media / social media courses / reputation on social media
VTV Interview: Social Media vs. Online Reputation Management
Expert: Daniel Edward Craig, Hotel Consultant
Social media is an extremely hot topic in the hotel industry today. TripAdvisor branded sites alone make up the most popular and largest travel community in the world. The challenge for hoteliers is keeping up with and managing the content and conversations online. In this episode you will learn:
- How social media differs from online reputation management
- How to use your content strategy for social media and reputation management
- Basics of...
From: Leonardo
Related topics : social media online reputation management / hotel social media reputation management / social media brand management / manage social media / reputation on social media
How to Measure Hotel Social Media ROI
Revinate's Michelle Wohl discusses the challenges hotels face when measuring social media ROI and how the calculation truly is "the holy grail." http://www.revinate.com
Revinate is a software platform designed exclusively for the hospitality industry that makes it easy to take control of your online reputation by using online feedback and social media to learn from and connect with guests.
Video from Cornell's online course Marketing the Hospitality Brand through New Media: Social, Mobile &...
From: RevinateInc
Related topics : measuring social media roi / social media marketing roi calculator / social media measurement / social media branding / social media marketing software
Tracking the Hotel Sales Funnel with Social Media
Revinate's VP of Marketing Michelle Wohl addresses how hotels are tracking the sales funnel through data collection and hotel social media insight. http://www.revinate.com/
Revinate is a software platform designed exclusively for the hospitality industry that makes it easy to take control of your online reputation by using online feedback and social media to learn from and connect with guests.
Video from Cornell's online course Marketing the Hospitality Brand through New Media: Social, Mobile...
From: RevinateInc
Related topics : social media online marketing / hotel industry using social media / marketing through social media / social media tracking / social media branding
How to Execute Hotel Social Media Marketing Strategy
Revinate's Greg Bodenlos discusses how to execute hotel social media marketing strategy effectively and what challenges come with this. http://www.revinate.com
Revinate is a software platform designed exclusively for the hospitality industry that makes it easy to take control of your online reputation by using online feedback and social media to learn from and connect with guests.
Video from Cornell's online course Marketing the Hospitality Brand through New Media: Social, Mobile & Search, a...
From: RevinateInc
Related topics : social media marketing strategies / social media branding strategy / social media platforms for marketing / marketing through social media / social media courses
Effectiveness of Hotel Social Media Management Dashboards
Revinate's Greg Bodenlos discusses the effectiveness of today's hotel social media management dashboards available in the marketplace. http://www.revinate.com
Revinate is a software platform designed exclusively for the hospitality industry that makes it easy to take control of your online reputation by using online feedback and social media to learn from and connect with guests.
Video from Cornell's online course Marketing the Hospitality Brand through New Media: Social, Mobile & Search, a...
From: RevinateInc
Related topics : social media online reputation management / hotel social media reputation management / social media online marketing / hotel industry using social media / social media reputation management software