Social Media vs. Online Reputation Management

Social media is an extremely hot topic in the hotel industry today. TripAdvisor branded sites alone make up the most popular and largest travel community in the world. The challenge for hoteliers is keeping up with and managing the content and conversations online.

In this episode with hotel consultant Daniel Edward Craig, you will learn:

• How social media differs from online reputation management

• How to use your content strategy for social media and reputation management

• Basics of...

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From: VTVChannelonline

Related topics : social media online reputation management / hotel social media reputation management / social media brand management / manage social media / reputation on social media

Hotel Industry Report: The Social Media Effect

Report on the most comprehensive research to date about hotel social media. Social media plays an ever-increasing role in a hotel’s business; therefore, it is necessary for hoteliers to understand its use and impact. The research study was conducted by Bjorn Hanson, clinical professor, Tisch Center for Hospitality and Tourism at New York University, and Donna Quadri-Felitti, director and associate professor, School of Hospitality Management at Penn State University. Their study findings were...

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From: HBIhotels

Related topics : hotel industry using social media / social media report / research social media / social media trends

Key Hotel Social Media Performance Metrics

Revinate's Michelle Wohl discusses what key hotel social media performance metrics hoteliers should measure when analyzing social media initiatives. http://www.revinate.com

Revinate is a software platform designed exclusively for the hospitality industry that makes it easy to take control of your online reputation by using online feedback and social media to learn from and connect with guests.

Video from Cornell's online course Marketing the Hospitality Brand through New Media: Social, Mobile...

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From: RevinateInc

Related topics : hotel industry using social media / social media metrics / search & social media marketing / social media branding / social media courses

Social Media Series | Norm Rose

http://www.guestcentric.com/socialmediaseries Norm Rose Senior Technology Analyst from PhoCusWright, talks about the impact of social media in the travel industry. Social media is already having a huge impact in the travel industry. The way people plan for their trips is changing thanks to all the social media channels out there, specially TipAdvisor, Facebook and Twitter. The travel experience for everyone becomes more personal because people are sharing a lot more information: where they are,...

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From: GuestCentric

Related topics : travel industry using social media

Hotel Social Media Best Practice Examples

Revinate's Greg Bodenlos provides examples of hotel social media best practice as well as pitfalls hotels fall into when actioning new media marketing. http://www.revinate.com

Revinate is a software platform designed exclusively for the hospitality industry that makes it easy to take control of your online reputation by using online feedback and social media to learn from and connect with guests.

Video from Cornell's online course Marketing the Hospitality Brand through New Media: Social,...

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From: RevinateInc

Related topics : hotels using social media well / social media online marketing / marketing through social media / social media courses / reputation on social media

VTV Interview: Social Media vs. Online Reputation Management

Expert: Daniel Edward Craig, Hotel Consultant

Social media is an extremely hot topic in the hotel industry today. TripAdvisor branded sites alone make up the most popular and largest travel community in the world. The challenge for hoteliers is keeping up with and managing the content and conversations online. In this episode you will learn:

- How social media differs from online reputation management

- How to use your content strategy for social media and reputation management

- Basics of...

View more

From: Leonardo

Related topics : social media online reputation management / hotel social media reputation management / social media brand management / manage social media / reputation on social media

How to Measure Hotel Social Media ROI

Revinate's Michelle Wohl discusses the challenges hotels face when measuring social media ROI and how the calculation truly is "the holy grail." http://www.revinate.com

Revinate is a software platform designed exclusively for the hospitality industry that makes it easy to take control of your online reputation by using online feedback and social media to learn from and connect with guests.

Video from Cornell's online course Marketing the Hospitality Brand through New Media: Social, Mobile &...

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From: RevinateInc

Related topics : measuring social media roi / social media marketing roi calculator / social media measurement / social media branding / social media marketing software

Tracking the Hotel Sales Funnel with Social Media

Revinate's VP of Marketing Michelle Wohl addresses how hotels are tracking the sales funnel through data collection and hotel social media insight. http://www.revinate.com/

Revinate is a software platform designed exclusively for the hospitality industry that makes it easy to take control of your online reputation by using online feedback and social media to learn from and connect with guests.

Video from Cornell's online course Marketing the Hospitality Brand through New Media: Social, Mobile...

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From: RevinateInc

Related topics : social media online marketing / hotel industry using social media / marketing through social media / social media tracking / social media branding

How to Execute Hotel Social Media Marketing Strategy

Revinate's Greg Bodenlos discusses how to execute hotel social media marketing strategy effectively and what challenges come with this. http://www.revinate.com

Revinate is a software platform designed exclusively for the hospitality industry that makes it easy to take control of your online reputation by using online feedback and social media to learn from and connect with guests.

Video from Cornell's online course Marketing the Hospitality Brand through New Media: Social, Mobile & Search, a...

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From: RevinateInc

Related topics : social media marketing strategies / social media branding strategy / social media platforms for marketing / marketing through social media / social media courses

Effectiveness of Hotel Social Media Management Dashboards

Revinate's Greg Bodenlos discusses the effectiveness of today's hotel social media management dashboards available in the marketplace. http://www.revinate.com

Revinate is a software platform designed exclusively for the hospitality industry that makes it easy to take control of your online reputation by using online feedback and social media to learn from and connect with guests.

Video from Cornell's online course Marketing the Hospitality Brand through New Media: Social, Mobile & Search, a...

View more

From: RevinateInc

Related topics : social media online reputation management / hotel social media reputation management / social media online marketing / hotel industry using social media / social media reputation management software