Selected videos for topic: integrated marketing communications media
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Influencer Marketing Case Study: Luxury Appliances
Social Media, when strategically integrated into your marketing communications, is an innovative and effective way to reach your brand’s target audience. By positioning Liebherr refrigerators within the healthy lifestyle community, and spreading the word by coupling social media with native advertising, the social media and print advertising experts at The Halo Group saw a tremendous increase in reach to its key audience, helping to get the word out about Liebherr’s elegant line of...
From: TheHaloGroupNY
Related topics : integrated marketing communications social media / marketing through social media / social media expert / social media integration / social media branding
Social by Committee: Driving Social Media Success Across Campus
Mastering social media strategy and tactics can be overwhelming and just plain hard. But with new platforms and evolving student and alumni expectations of engagement, it is critical that institutions work across schools and departments to achieve brand standards, effective engagement and escalation plans, and develop coordinated cohesive messaging. Join Noelle Seybert, Social Media Manager at Pepperdine University, to learn how their Integrated Marketing Communications group established a...
From: Dreamforce Video
Related topics : integrated marketing communications social media / social media marketing strategy for schools / social media branding strategy / marketing through social media / social media integration
Social Media for Small Business
Former incubation-program graduate, MediaForce PR, discusses insider tips on how to: build a network around a business using social media, effectively communicate using Twitter, Facebook, LinkedIn, Pinterest and YouTube, integrate social media into a marketing mix, generate leads using social networks and leverage social media channels to maximize business goals. This information was first presented during a February 26, 2013 MECFairfax Lunch and Learn.
From: MEC-Fairfax Fairfax, Virginia
Related topics : business using social media / using social media marketing / social media network marketing / social network for small business / social media information
CNW Presents… #TheNewPR
The New PR is more than just media relations; practitioners need to take an integrated approach to public relations that leverages marketing, advertising and social tactics to gain the greatest advantage in an online world. CNW presents The New PR features top speakers drawn from within media, marketing and PR, to learn how to integrate communications channels for maximum results.
Watch the full-length video archive of the event here: http://cnw.ca/z2xB5M
From: CNW
Related topics : integrated marketing communications social media / online pr social media
Selected Related Articles
Michael Serazio is an assistant professor in the Department of Communication whose research and teaching interests include popular culture, advertising, politics, and new media. His first book, Your Ad Here: The Cool Sell of Guerrilla Marketing (NYU Press, 2013), investigates the integration of brands into entertainment content, social patterns, and digital platforms. It received the Susanne K. Langer Award for Outstanding Scholarship in the Ecology of Symbolic Form from the Media Ecology...
From: Boston College Libraries
Related topics : marketing communications new media / integrated marketing communications social media
BMGT 411: Module 5, Developing and Integrated Marketing Communication Program
In this module, we will discuss the 5M methodology for developing an integrated marketing communication program.
1. Mission: What is the mission of the program? What are the marketing objectives?
2. Money: What strategy will you use to set the marketing budget? Considerations should include your products place in the product life cycle (plc)
3. Message: This comes down to: What to say (Message Strategy), how to say it (Creative Strategy) and who should say it (Message Source). A...
From: chris lovett
Related topics : marketing communications media mix
Nuclear Circus - Clownocaust
A Studio Cut Production
www.studiocut.org
Studio Cut is a communications production company that produces all forms of communications collateral from motion picture language products to web and social media. Get an integrated approach to your marketing and communications needs.
This is a video produced for Clownocaust for his entrance into the digital world.
Camera and Edit
Chris Hall
Music
The Stage Pig
Actor
Colin Skelton
From: Zeek Fharkha and The Stage Pig
Related topics : integrated marketing communications social media
social media advertising agency breaks all of the rules
Social media marketing strategies can also be integrated with newer forms of digital contact such as instant messaging and text messages. These short forms of communication deliver a clear message that must be read before they can be ignored or deleted.
http://DigitalMediaAdvertisingGroup.com
These same messages can be integrated into social media, continuing the beautiful synergy of these online and digital marketing solutions. Thus social media is one of the most important media to...
From: Digital Media Advertising
Related topics : social media online marketing / social media marketing agency / social media marketing strategy / social media advertising agency / social media solutions
DIGITAL MEDIA COMMUNICATION
The programme focuses on three main areas of study within an integrated framework :
The business of digital media (revenue models, effective marketing strategies, media planning, etc.)
Content creation & perspective building (creative writing, web design, video production, etc.)
Digital media applications (blogging, twitter, social networking sites, mobile applications, etc.)
Our classes emphasize the practical application of knowledge, so from the outset students will learn, for example, how...
From: schoolofconvergence
Related topics : digital media marketing strategy / social media networking sites business / mobile social network site
Belle Communications: Integrated Marketing PR Social Media Content Strategy
Today's video is all about one simple yet irreplaceable team building tool: empowerment. Learn how to set your team up for success by letting GO of the reins and providing your team with the environment they need to THRIVE as individuals and ultimately, your brand. Take a few minutes to discover the benefits of empowering your team, and evaluate where you may need to shift from micromanagement to empowerment.
Get marketing tips and tools for social media success at www.ThinkBelle.com and...
From: BelleCommunications
Related topics : integrated marketing communications social media