Selected videos for topic: integrated marketing communications social media
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iGen6 - Innovation & Digi-Marcom Consultancy (2016 Version)
Overview & History
iGen6 is an Innovation & Digi-Marcom Consultancy : Commit to Excellence!
Established in 2010, iGen6 New Media Group has been formed to enable our clients’ business growth and promotion needs through Digi-Marcom best practices. With our subsidiaries in different expertise areas, we equip our clients’ business with tactical strategies and a wide range of tools like mobile commerce solutions, new media technologies, marketing services, PR events and thematic campaigns for...
From: iGen6ers
Related topics : integrated marketing communications social media / social media marketing services / digital media marketing agency / new social media tools
CNW Presents… #TheNewPR
The New PR is more than just media relations; practitioners need to take an integrated approach to public relations that leverages marketing, advertising and social tactics to gain the greatest advantage in an online world. CNW presents The New PR features top speakers drawn from within media, marketing and PR, to learn how to integrate communications channels for maximum results.
Watch the full-length video archive of the event here: http://cnw.ca/z2xB5M
From: CNW
Related topics : integrated marketing communications social media / online pr social media
Social Media Agency in China
Gentlemen Marketing Agency is a pur digital player specialized in Chinese Social networks wechat marketing, Weibo advertising Campaign etc.
We create amazing content and insure the diffusion among the right target. We are specialized of community management. We identify right communities, integrate them and manage them.
From the Marketing Strategies to excecution, we help International brands to communicate in China.
More information about our Agency :...
From: Gentlemen Marketing agency
Related topics : social media agency network / social media marketing agency / social media advertising agency / digital media marketing agency / social networking agency
Digital media & Pharma Marketing objectives
The Digital age is forcing Healthcare Marketers to think beyond the traditional marketing ploys and to bridge the gap between patients, doctors and pharma & healthcare companies by integrating Digital Technology & Social Media. Conscious of rules and regulations but aware about the power of digital communication, pharma marketing is slowly adopting the digital culture.
This is the 3rd video from the series of videos taken for Digisights 2015 - India's 1st Digital Marketing Conference for...
From: Mediamedic Comm
Related topics : digital media marketing / integrated marketing communications social media
Selected Related Articles
Michael Serazio is an assistant professor in the Department of Communication whose research and teaching interests include popular culture, advertising, politics, and new media. His first book, Your Ad Here: The Cool Sell of Guerrilla Marketing (NYU Press, 2013), investigates the integration of brands into entertainment content, social patterns, and digital platforms. It received the Susanne K. Langer Award for Outstanding Scholarship in the Ecology of Symbolic Form from the Media Ecology...
From: Boston College Libraries
Related topics : marketing communications new media / integrated marketing communications social media
SMICS2012 - The NEXT survey - Effective Strategies for a Social Media World - Dr. Alexander Rossmann
In recent years, scientists and business executives have invested heavily in exploring the role of social media in theory and practice. Nevertheless, recent studies of the social media experience in Europe report growing disillusionment and frustration.Effective strategies for a social media world require strong integration into the core business processes of a firm; but even more critical is devising a compelling value proposition for users. In short, creating a differentiating social media...
From: smicsevent
Related topics : social media marketing strategy steps / social media marketing conference europe / social media marketing firm / social media firm
DIGITAL MEDIA COMMUNICATION
The programme focuses on three main areas of study within an integrated framework :
The business of digital media (revenue models, effective marketing strategies, media planning, etc.)
Content creation & perspective building (creative writing, web design, video production, etc.)
Digital media applications (blogging, twitter, social networking sites, mobile applications, etc.)
Our classes emphasize the practical application of knowledge, so from the outset students will learn, for example, how...
From: schoolofconvergence
Related topics : digital media marketing strategy / social media networking sites business / mobile social network site
Choosing Internal Yammer Ambassadors at Nationwide
When Nationwide integrated Yammer, the company knew it would improve communication and work flow among its employees.
But in getting employees to use Yammer, the company needed ambassadors who understood the purpose of social media within an organization, says Nationwide’s Niki Burke.
This clip is excerpted from a Ragan Training video, “Creating a social army: Engage your employees to be social intranet ‘Yambassadors.’”...
From: Ragan Communications
Related topics : social video marketing / integrated marketing communications social media / social media marketing companies
13. Procurement - MediaCom's The Insider: The Impact and Influence of Social Media
Does procurement play a role in social media? Volkswagen's Sara Devine talks to MediaCom
With Carolyn Everson, Vice President, Global Marketing Solutions at Facebook; Sara Devine, Manager Digital Media Integration, VW Marketing Volkswagen of America, Inc.; and Sloan Broderick, Director of Innovation, MediaCom Interaction USA.
Moderated by Michael Kassan, Chairman and CEO, MediaLink LLC.
This conversation was filmed as part of MediaCom's The Insider series, a quarterly communications...
From: MediaComGlobal
Related topics : latest trends in social media marketing / marketing through social media / best social media website integration / digital media marketing
SEO Tricks and Tips for Health Care Marketers
Kathi Browne and David Amerland discuss hot social media topics of the week and relate them back to healthcare communications and marketing. Some questions addressed?
Why is Google+ and YouTube integration so important?
What is the value of Hangouts on Air?
How are private Hangouts on Air useful?
Does Google drive have value in content sharing?
What is the right way to embed content into a post?
What formatting capabilities can be utilized in a Google+ post?
How can Google+ circles be...
From: Kathi Browne
Related topics : using social media marketing