Selected videos for topic: integrated marketing communications social media
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14. Facebook Advertising spend - MediaCom's The Insider: The Impact and Influence of Social Media
Is ad spend the best way to drive social media community growth? Hear from MediaCom, Facebook and Volkswagen.
With Carolyn Everson, Vice President, Global Marketing Solutions at Facebook; Sara Devine, Manager Digital Media Integration, VW Marketing Volkswagen of America, Inc.; and Sloan Broderick, Director of Innovation, MediaCom Interaction USA.
Moderated by Michael Kassan, Chairman and CEO, MediaLink LLC.
This conversation was filmed as part of MediaCom's The Insider series, a...
From: MediaComGlobal
Related topics : social media ad spend / latest trends in social media marketing / social media marketing websites / marketing through social media
Level Up! Unlocking the Power of Digital Engagement in Higher Education | Ed Cabellon | TEDxBSU
Digital and social technologies are changing the ways higher education is delivered. Yet, how do faculty, administrators, and students engage with each other using these tools? University administrator and educator, Ed Cabellon, shares ways in which the college community can level up their skills and knowledge to help improve the quality of the educational experience.
Ed Cabellon has 18 years of progressive experience in Higher Education administration & is a leader in digital technology &...
From: TEDx Talks
Related topics : social media education for students / integrated marketing communications social media
YouTube tutorial: Developing a social marketing presence | lynda.com
YouTube is part of an ecosystem built around social sharing. This tutorial offers principles and tips for leveraging the social aspects of YouTube for your marketing efforts. Watch more at http://www.lynda.com/course20/YouTube-tutorials/YouTube-Projects-Business-Marketing/117138-2.html?utm_campaign=_a_q2D9s-vc&utm_medium=viral&utm_source=youtube.
This tutorial is a single movie from the YouTube Projects for Business and Marketing course presented by lynda.com author Jason Osder. The complete...
From: LinkedIn Learning Solutions
Related topics : social media marketing tutorial
2011 Cause Marketing Forum, with Denise Keyes of Georgetown University
2011 Cause Marketing Forum - An Interview with Denise Keyes, Executive Director, Center for Social Impact Communications of Georgetown University.
Cause Marketing Forum, a membership organization that helps businesses and nonprofits succeed together, 3BL Media, a leading CSR and sustainability communications company, and Causecast, the premier cause integration platform for nonprofits and brands have partnered to raise awareness about organization' efforts and progress around cause marketing...
From: 3BL Media
Related topics : social media cause marketing
Social media strategies to transform your nonprofit
This webinar discusses the importance of:
1. Giving people a reason to talk about your organisation and cause
2. Creating ‘talkable differences’ that separate your organisation from others
3. The most effective marketing strategy that your nonprofit should be using to gain more supporters and donors.
It's an exciting time to learn more about social media and how it can put YOUR organisation in the spotlight. If you are new to the world of social media, or even an experienced communicator,...
From: Ruth Knight
Related topics : webinar on social media marketing / social media marketing agency / digital media marketing agency / social media online marketing
Albert Iannantuono (BA '85) - Alumni of Distinction Recipient 2012
President, CEO and founder, Tri-Media. Iannantuono received an Alumni of Distinction Award from the Brock University Alumni Association in March 2012. http://bit.ly/alumni-awards-2012
Business, Faculty of Social Sciences
Albert Iannantuono is the CEO/president/founder of a global integrated marketing and communication firm (with offices in Toronto, Baltimore and Minsk), and he's committed to keeping his headquarters in Niagara. He encourages other business leaders to do the same. Tri-Media...
From: brockuvideo
Related topics : tri media integrated marketing technologies inc / integrated marketing communications social media
Write Press Releases so the Media will Use them
Having trouble getting the media to pick up your press releases? The problem could lie in the way you write them.
Christopher Nelson of the University of Utah Health Care explains how to start a press release that will grab reporters and editors.
This clip is excerpted from a Ragan Training video, “Create an integrated content strategy at your health care organization.” http://goo.gl/e37apk. The video is part of Ragan's distance-learning portal, Ragan Training.
The site contains hundreds...
From: Ragan Communications
Related topics : social media press release / social marketing public relations
Integrating online press rooms with your communications strategy
An active online presence means that you've covered all of your bases -- not just with social media or email marketing, but also with a robust online press room. Gina Pappas, director of new media at Albers Communications Group, discusses how to develop your own online press room, the "must-have" elements of an online press room and examples of best practices to help you achieve maximum impact.
From: Albers Communications Group
Related topics : social media press room / social media online marketing
Marketing to Women in the Digital Age - Renee Fraser - Fraser Communications
Renee Fraser is a social psychologist who has grown Fraser Communications into one of the top independent advertising agencies in Los Angeles. The integrated firm has a focus on using digital and social media to engage customers and create deeper relationships. In the automotive industry, Fraser Communications has nine years of experience working with Toyota in Parts and Service marketing. In 2014, Fraser Communications created The Lexus Difference which focused on enhancing the guest...
From: San Francisco Toyota Region
Related topics : integrated marketing communications social media / social media marketing agency los angeles
Velocity Social™ - SIM Partners
Social SIMplified - http://www.simpartners.com/our-technology/velocity-social/
Velocity Social™, a social CRM tool from SIM Partners, enables large brands to effectively manage social communities for multiple locations on Facebook and Twitter. An extension of the Velocity platform that empowers major brands to maximize local digital marketing results at scale, Velocity Social provides brands a powerful tool that can scale communications across multiple social media accounts at once and...
From: SIM Partners-Velocity
Related topics : social media technologies and tools / social media management tools / social media brand management / social media branding for business / social media monitoring tools