Answers to Online Questions During SAS® Social Media Analytics Press Launch Event

John Bastone, SAS Product Marketing Manager for SAS Social Media Analytics, and Dave Thomas review and answer the online questions that were unanswered during the Press Launch event.

To view the full SAS® Social Media Analytics Press Launch Event, visit http://www.sas.com/smalaunch . To find out more about SAS® Social Media Analytics, visit http://www.sas.com/sma .

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From: SAS Software

Related topics : social media marketing events / social media analytics / marketing through social media / manage social media

How to Implement a Mobile Strategy for Your Nonprofit

Today, more of your supporters will visit your website from a mobile device than from their desktop computer. Despite the explosion of mobile usage, too many nonprofits think that having a successful mobile strategy means simply creating a mobile-friendly website. In reality, an effective mobile strategy encompasses design, content and messaging into all channels used for marketing and fundraising – websites, emails, appeals, events, blogs and social media.

Implementing a mobile strategy is...

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From: Cornerstone OnDemand Foundation

Related topics : using social media marketing / social media marketing websites / social media marketing strategy / digital media marketing strategy

"Social marketing is more efficient in the B2B than in the B2C sector"

Eric Schwartzman is a consultant in B2B social marketing. He is the co-author of the book "Social marketing to the business customer".

According to Eric Schwartzman, B2B companies can benefit more from marketing on social media due to lower level of competition in their related key words on the internet than what is the case in B2C activities.

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From: aseisdefimedia

Related topics : b2b social media marketing / social media marketing companies / marketing through social media

Niche Social

Social media marketing is part of most marketing plans today, but many still are missing the mark, and it's costing them dearly. They believe if they simply make an occasional appearance on Twitter or Facebook, post a tip or two here and there, they are done and have accomplished their social media goals. Then they wonder why they're not seeing the same results others are seeing. What is happening is that while yes, they are technically "out there," they don't have a clear direction on what...

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From: roslynhersman1811

Related topics : social media marketing plan / social media marketing twitter / marketing through social media / social media plan / social media today

Market Research - Social Media

This is a short clip of a presentation Jim Flagg made at a local business expo. The topic was Trends in Marketing Research. This short clip discusses the development of social media sites as new sources of market research information. Have any questions? Call us at 904-264-3282 or email josh@ulrichresearch.com. Enjoy.

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From: UlrichResearch

Related topics : social media for market research / new trends in social media marketing

Kigu.Me - Using Social Media Marketing to Create Value

MKF3881 Assessment Task 1 - 'Select any company or brand, and show how social media marketing is being used to create value'

An instructional video by Alan Cook and Michael Cook

Thanks to Kigu.Me for their cooperation in the making of this video

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From: Alan Cook

Related topics : using social media marketing / social media marketing companies / marketing through social media / social media branding

SEMrush presents How to Conduct a Social Media Audit with Michelle Held

Author and entrepreneur Michelle Held joins us for an exciting exploration of social media.  She conducts a live audit of the social media channels for 2 sites, along with providing insights on how to analyze your competitors as well as your own channels to optimize your social marketing.

In this webinar, Michelle covers:*Why you should consider doing your own social media audit*What a thorough audit entails*How to examine the social media channels your brand is using*How often to post to...

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From: SEMrush

Related topics : brands using social media / webinar on social media marketing / social media branding / marketing through social media / social media engagement

How to Use the Calendar to Manage Social Media Posts

http://social-tap.com

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Social Media Management Tools for Small Business

In this video we show you how to use the built-in calendar to manage your social media messages. Topics covered: Monthly, weekly, daily views of scheduled content. Drag and drop rescheduling, click to re-edit existing posts and click date to add new posts.

Socialtap is a Powerful Digital Marketing & Social Media Management Tool used for Engagement,...

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From: Socialtap

Related topics : free social media reputation management tools / social media brand management / manage social media / brands using social media / social media marketing tools

Twitter Marketing Officer 2015 Social Media Keynote

Description

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From: @T4Vista- follow us on Twitter & Instagram- Peek inside the world of pop culture, ideas, and luxury.

Related topics : social media marketing twitter

Beyond marketing: The KLM social media case study

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From: Liby Castillo

Related topics : b to b social media case study