Satellite Marketing: Using Social Media to Create Engagement

Identifying opportunities for social media within integrated marketing communications, Satellite Marketing™ outlines a proven process to help you create an actionable strategic plan based on measurable goals.

The workshop provides business owners, CEOs, CMOs, and sales people with a comprehensive strategy for leveraging new media and integrating it with conventional marketing tactics.

The book, published by CRC Press, provides the education and reference. The workshops provide the training...

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From: Kevin Popović

Related topics : integrated marketing communications social media / social media integration / social media strategy outline

Social Media Planning Begins with Listening

Matt Van Dyke, Director of Marketing Communications at Ford Motor Company, discusses the importance of listening to consumers when planning their social media strategies at Ford.

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From: thinkvoices

Related topics : social media listening strategy / social media marketing plan / marketing communications media planning / social media marketing strategy / social media marketing companies

The Importance of a Crisis Communication Plan: Alison May Public Relations

Today we're talking about the importance of a crisis communications plan. Every business, no matter what the size should have a plan in place. No business is immune. Today's question comes from Kyle Reyes, President and CEO of The Silent Partner Marketing. Kyle asks about what types of things should we plan for. All companies should take a look at their industry and look at what the potential risks are. You can't predict what can happen, but you can prepare. Create a plan, appoint a...

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From: Alison May Public Relations

Related topics : social media internal communications / marketing communications media planning / social media marketing plan steps

UGA SBDC - Marketing

Are your marketing efforts effectively promoting your small business? Our services are designed to help you accelerate your marketing plans for a better future.

We work with you to identify new markets, implement profitable pricing models, find a path to increase sales, create cost effective promotional strategies, refine and communicate your unique selling proposition, access marketing research data, and create and implement branding strategies.

Our experienced consultants can help you...

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From: Small Business Development Center (The University of Georgia)

Related topics : social media market research tool / social media marketing plan / social media website business plan / social media marketing tools

1-Social Media Basics for Financial Services

http://shurwestmarketing.com/

Amy McIlwain is the premier expert in social media for the financial services industry. In this four part video series, Amy gives advisors tips on how they can use social media for marketing their financial services business. You'll learn how to get started in social media, how to use social media to communicate with clients and find leads, and how compliance within financial services affects how advisors like you are using social media.

If you want help...

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From: Shurwest Financial Group

Related topics : using social media marketing / business using social media / social media marketing plan / social media tools for business / social media branding for business

Social Media Optimization: SMO Course contents

Learn SMO, we teach you how to increase brand awareness & long term sales using social media platform. Social media marketing refers to the process of gaining traffic or attention through social media sites. This module will provide you with the know how to plan and manage your communications and marketing through the rapidly emerging and influential social networks including Facebook, Twitter, linkedIn an Google+.

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From: Digital Marketing Training Institute

Related topics : social media platforms for marketing / using social media marketing / social media network marketing / social media marketing plan / social media optimization sites

NBCUniversal: Hot Jobs! Director, Social Media - Primetime Marketing

CNBC, the worldwide leader in business, has an exciting opportunity for a strong, strategic leader to help establish its prime time as a new entertainment destination. This leader will help develop the social media strategic plans, and drive the execution of all marketing communications designed to build a substantial audience in prime time.

Apply TODAY! http://www.nbcunicareers.com/view-job?id=205931

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From: NBCUniCareers

Related topics : social media marketing business opportunity / social media marketing plan / marketing through social media / social media help

Bachelor of Public Relations at Humber

The Bachelor of Public Relations is a comprehensive degree program that prepares students to manage public relations (PR) in all sectors: corporate, non-profit, government and agency. It prepares students to plan, manage and implement a broad range of public relations programs including brand management and marketing communications, employee and executive communications, media relations, investor relations, public affairs, change management, international PR, communicating corporate social...

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From: Humber College

Related topics : social media public relations / social marketing public relations / marketing communications and media management / social media brand management / social media marketing agency program

VMG HISPANIC MARKETING

Viva Marketing Group is a media planning and buying agency that guides clients to better advertising campaign results. We partner with internal marketing teams or other external agencies, and focus solely on planning and implementing advertising such as TV, radio, print, digital, social and mobile for improved performance. Behind the scenes, our Analytics Group measures campaign results for constant media optimization. all to bring you the latest innovations in advertising communications.

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From: Viviana Milam

Related topics : social media marketing campaign plan / digital media marketing plan / social media marketing agency / social media advertising agency

2-How To Make Social Media Work for You

http://shurwestmarketing.com/

Your clients and leads are already using social media sites like Facebook, Linkedin and Twitter. In this video, Amy explains how financial planners and advisors can take advantage of social media by using it to communicate with their clients and demonstrate their knowledge and expertise to prospects.

Social media is a whole new way to communicate, and it is very different from traditional marketing. But with these tips, and some practice, you'll be able to start...

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From: Shurwest Financial Group

Related topics : new social media sites like facebook / business using social media / using social media marketing / social media marketing plan / social media tips