Selected videos for topic: marketing communications social media
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SMICS2012 - The NEXT survey - Effective Strategies for a Social Media World - Dr. Alexander Rossmann
In recent years, scientists and business executives have invested heavily in exploring the role of social media in theory and practice. Nevertheless, recent studies of the social media experience in Europe report growing disillusionment and frustration.Effective strategies for a social media world require strong integration into the core business processes of a firm; but even more critical is devising a compelling value proposition for users. In short, creating a differentiating social media...
From: smicsevent
Related topics : social media marketing strategy steps / social media marketing conference europe / social media marketing firm / social media firm
Match Your Social Media Message to Your Audience
"How do you communicate with specific audiences like women or diverse segments of bloggers? How do you find the right people to talk about your company in social media and should you pay them?
Organizations are looking for new ways to engage with customers. Social media strategists Stefania Pomponi Butler and Cat Lincoln from Clever Girls Collective share research and strategies for identifying and reaching your optimal audience segment. They also discuss tactics for matching your message to...
From: Regalix Inc
Related topics : social media brand building / social media brand management / social media audience engagement / social media branding strategy / social media management company
Social media that work for b2b
Paul Gillin, author of Social Marketing to the Business Customer, talks about what makes b2b different than consumer social media and what works for business marketers. Including examples.
Mobium is the transformative business branding firm dedicated to b-to-b marketers who want to disrupt the outmoded conventions of their industries. we changes things. we believe things. we see things differently, think differently and do things differently. we help change agents craft their brand...
From: mobiumtv
Related topics : b2b social media marketing / social media marketing strategy example / social media branding for business / social media marketing firm
Selected Related Articles
Michael Serazio is an assistant professor in the Department of Communication whose research and teaching interests include popular culture, advertising, politics, and new media. His first book, Your Ad Here: The Cool Sell of Guerrilla Marketing (NYU Press, 2013), investigates the integration of brands into entertainment content, social patterns, and digital platforms. It received the Susanne K. Langer Award for Outstanding Scholarship in the Ecology of Symbolic Form from the Media Ecology...
From: Boston College Libraries
Related topics : marketing communications new media / integrated marketing communications social media
Social Media Marketing Unleashed 3
Digital marketing is good for you because: It is highly efficient, adaptive, and opportunistic ways to communicate. It is affordable way to deliver your marketing content on the internet. Digital platforms provides improved audience segmentation, tailoring of messages and above all reach beyond boundaries. Digital marketing is good for business that caters to niche markets. You can get real-time feedback to judge what customers want and are responsive to what kind of products, features.
From: Jyotindra Zaveri
Related topics : digital media marketing / social good marketing / social media internet marketing / social media platforms for marketing / marketing through social media
B2B Social Media do's and don'ts [Factor 3 Communications]
Since the launch of Facebook, Twitter and LinkedIn social media usage has grown in popularity - so much so that nowadays for many companies it's almost a business 'must have' rather than a 'nice to have'.
Being 'free' to set up and use, it’s understandable why, in this day and age of stretched marketing budgets, this medium has great appeal. Lots of companies have taken to using social media channels to promote their business - some take to it like ducks to water, while some need a bit more...
From: Factor 3 Communications Ltd
Related topics : social media dos and donts / business using social media / b2b social media marketing / social media marketing companies / social media companies
Jürgen H. Gangoly - How Social Media Changed Society [Entire Talk]
(March 16, 2015) Watch Jürgen H. Gangoly talk about how Social Media impacted the society, turned the tides in marketing, PR and advertising. Mr. Gangoly gives his insight into the model of Public Relations and Media Communication which all professionals should adapt if they want to succeed in the world, so heavily changed by the social media. Jürgen H. Gangoly is the Managing Director of The Skills Group at Die Kommunikationsgesellschaft PR agency.
More about this talk on our...
From: AUBGTalks
Related topics : social media changed the world / social media changed marketing / social media marketing websites / manage social media / social media marketing agency
Social Media Day Pune 2015 : Rucha Bapat Interview
Rucha Bapat was a speaker at the 2nd SMDAYPUNE organised by SocialChamps Media Pvt. Ltd. We took an opportunity to interview him and know his views about the market trends and growing use of Social Media.
Rucha is a MBA graduate in Sales and Marketing, currently working as the Marketing Manager for the Institute of Digital Marketing. In her previous role she was working with Procter and Gamble India Ltd. (“P&G”) as a Key Account Manager for their direct to consumer vertical. She has...
From: Campus Times Pune
Related topics : social media marketing current events / current trends in social media marketing / social media marketing training in india
Search Engine Optimization | Social Media Optimization | Content Marketing - Seoservs.com
Visit website http://www.seoservs.com.
1. Our Vastness as an SEO Service provider lies in the wide range of sections like we do provide our clients search engine optimization services on local, national & international level.
2. Presently social networking sites are getting a good response from the end of users, so it is significant to make your business communicate effectively through SMO (Social media optimization) services to appeal both customers & search engines.
3. Our content writers...
From: Seo Servs
Related topics : social media marketing optimization services / search and social media marketing for international business / social media optimization sites / social media networking sites business / social media marketing websites
Mauro Segura - Social Good Brazil Seminar
Mauro Segura is one of the most acknowledged professionals on the implementation of social media by companies in Brazil. He is Director of Communication and Marketing of IBM Brazil and has more than 25 years experience in selling, marketing and communication.
From: Social Good Brasil
Related topics : marketing communications social media / social media marketing companies