Social Media: What's a Tweet Worth? A Measurement Guide
How do you measure — and report — the impact of all your hard social media work? In this 30-minute webinar, learn how to match social media to your business goals, focus on the right social media metrics and prove real value.
The original webinar, "A Tweet is Worth What? A Guide to Measuring Social Media" was presented by Courtney Seiter, Community Manager of Raven Tools, live on October 24, 2013, as part of Raven's Marketing Flight School.
To learn more about Raven, please visit...
From: Raven Tools
Related topics : social media and business marketing webinar / social media measurement tools / social media management tools / social media report / manage social media
Three Social Media Tips for Salespeople
Three tips to maximize the impact of social media for sales professionals by Jeb Brooks of The Brooks Group - http://www.BrooksGroup.com
From: jebbrooks
Related topics : social media tips / media social impact
Zeynep Tufekci on Social Media-Fueled Protest Style From Arab Spring to Gezi Protests in Turkey
What can we learn from the protest wave of the last years? How does social media impact the capacity for collective action? Does social media contribute to blunting movement impacts by facilitating horizontal, non-institutional and "leaderless" movements? How do these movements compare with their predecessors like the civil-rights or
anti-colonial movements? In this talk Zeynep Tufekci -- assistant professor at the University of North Carolina, a faculty associate at Berkman Center for...
From: The Berkman Klein Center for Internet & Society
Related topics : media social impact / social media research
Measuring the Impact of Social Media Campaigns
Marketing programs that successfully integrate paid, owned and earned media amplify your impact exponentially. But this media mix also produces unique campaign measurement challenges. Hear from Tom Hoehn, Director, Interactive & Web Marketing at Eastman Kodak on how they measure success in social media.
From: LinkedIn
Related topics : measuring social media success / social media integration
Social Media, Travel and Search- MSc thesis of Alexandros Papageorgiou on Travel Social Media
This short video presentation summarizes former Google employee 's master's thesis: "The impact of social media on travel information search". This is a high level overview of the main observations, methodology and conclusions of the thesis.
Here are the main research questions:
What is the proportion of social media among all the other search resultsretrieved by a search engine?
Which are the social media websites and their corresponding general types that are represented most prominently...
From: Alexandros Papageorgiou
Related topics : social media search / social media travel / social media information / social media media
Social media and its impact on crisis management: insight from Insignia
Insignia's Jonathan Hemus reveals the three ways social media has changed the face of crisis management, and its implications for crisis management training and crisis management planning.
For further thoughts on the topic follow the link below to view our report on surviving a social media crisis: http://www.insigniacomms.com/social-media-crisis.html
More crisis management insights available from www.insigniacomms.com or follow me on Twitter @jhemusinsignia
From: Insignia - Crisis Management Specialists
Related topics : social media crisis / manage social media / social media report
How Nike Creates Value from Social Media
This video is about how Nike the sportswear brand uses social media based platforms and strategies to communicate with consumers.
References
Jamalzadeh, M., Behravan, N., Espahbodi, S., Masoudi, R. (2012). An Empirical Analysis of Online Social Network Determinants Towards Business Prosperity. Business and Economics Journal. Vol BEJ(57). Retrieved from: ESBCOhost
Kamal, I., & Carl, W. (2011) Does Investigating in Social Media Create Business Value?: A Study of the Impact of Exposure to...
From: pdebraux
Related topics : social media branding for business / brands using social media / online business social network / social media analysis online / social media services company
Flow Social Media Presentation
Visit: www.flowpublicity.com or Contact : +91 9423792125
Flow Publicity Design Studio :: Social Media Presentation on ::
Business Promotions on Social Media and Ad Films Promotions on Youtube.
Benefit from Social Media:
- Quick wide spread reach
- Free Platform for your branding
- Better impact of your Brand on the minds of the consumer
- Increasing audience on daily basis
- Increase in Customer loyalty
Visit: www.flowpublicity.com or
Contact : +91 9423792125
From: Work Profile
Related topics : social media promotion / social media branding for business / social media media
Social Media for the Enterprise - A Business Case
How is social media truly impacting businesses today? Why are many of the world's top brands—like Pepsi, Virgin, NHL, and American Express—now embracing social media company-wide? Can social media really benefit B2B marketing?
Find out in this video, as some of the pioneers of the social business sphere join HootSuite CEO Ryan Holmes to provide insight on these important topics. Hear from:
Richard Branson, founder and chairman of Virgin Group
Michael Chui, Principal, McKinsey &...
From: Hootsuite
Related topics : benefits of social media marketing for business / social media branding for business / social media marketing companies / social media companies / marketing through social media
Media Consumption- Social Media Impact
Impact Social Media has on social interactions
From: Georgia Dyson
Related topics : media social impact