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36 selected videos

Social Media for the Enterprise - A Business Case

How is social media truly impacting businesses today? Why are many of the world's top brands—like Pepsi, Virgin, NHL, and American Express—now embracing social media company-wide? Can social media really benefit B2B marketing?

Find out in this video, as some of the pioneers of the social business sphere join HootSuite CEO Ryan Holmes to provide insight on these important topics. Hear from:

Richard Branson, founder and chairman of Virgin Group

Michael Chui, Principal, McKinsey &...

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Related topics : benefits of social media marketing for business / social media branding for business / social media marketing companies / social media companies / marketing through social media

The Value of a Social Media Strategy for Your Business

The adoption of social media by companies large and small has been rapid and many are playing catch up to quickly learn the best ways to incorporate it into their business.

In this video you will learn how developing a comprehensive and unified social media strategy can benefit your business and help you achieve your objectives.

For more FREE training on Social Marketing, visit Hootsuite Academy today:

https://hootsuite.com/education

SUBSCRIBE to the Hootsuite YouTube channel:...

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Related topics : social media small business strategy / benefits of social media marketing for business / social media platforms for business / social media marketing companies / free social media training

Hootsuite Enterprise - Your Social Relationship Platform

HootSuite Enterprise is the world's most popular social relationship platform, designed for organizations to execute social media strategies across multiple social media networks, including Facebook, Twitter, Linkedin and Google+.

Teams can collaborate within a secure environment across all devices and departments to manage social media profiles, engage with customers, and generate revenue. Scaleable content management features allow different business units to coordinate and amplify...

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Related topics : enterprise social media strategy / social media platforms for business / organizations using social media / social media tools for business / social media network

Social Media Tips for Nonprofits

Social media is a powerful tool in helping you promote your cause. Nonprofits across the globe have used social media to successfully communicate with audiences, grow awareness, and raise money. 

Join us as 3 social media and nonprofit leaders impart some of their expertise in this online panel. The panel includes: 

Mark Horvath, Founder, Invisible People

Nick Carranza, Social and Web Marketing, Children’s Hospital Los Angeles

Conner Galway, Co-Founder, Junction

Join the discussion in...

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Related topics : social media promotion tools / social media marketing tool / social media tips / social media help / social media social

Why You Should Advertise on Social

Paid Social Media advertising is quickly becoming an integral component of a cohesive marketing plan for businesses large and small. By harnessing technology that allows companies to deliver messages to well-targeted audiences, social ads done right can help you get your business in front of people who are more likely to be interested in your message and your products.

For more FREE training on Social Marketing, visit Hootsuite Academy today:

https://hootsuite.com/education

SUBSCRIBE to the...

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Related topics : social media advertising companies / social media management company for small business / social media marketing plan / free social media training / social media marketing companies

How to Incorporate Events and Social Media into your Business Strategy

Events are great for business of any size. They are a great opportunity to meet, educated, engage, and bond with your customers. In this #SocialSixty panel, learn how events can benefit your business and how to use social media to ensure event success. 

Joining us on this panel is: 

- Mark Walker, Content & Social Marketing Manager at Eventbrite

- Emma Andrews, National Educator at Vega

- Melissa Loomans, Community and Events Manager at FreshBooks 

During this panel, make sure to...

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Related topics : benefits of using social media for business / social media strategy

HootLive: Social Ads Q&A with Facebook and Mediative (Live Feb 22nd, 2017)

In this #HootLive discussion, we have a Q&A with Facebook and Mediative who are continuing our Social Ads Webinar discussion about social ads. 80% of marketers are investing in social ads in 2017— are you?

Register to re-play our Social Ads webinar: http://ow.ly/znOX309gdGP

Download our social media advertising guide: http://ow.ly/vPXX309fS4W

For more FREE training on Social Marketing, visit Hootsuite Academy today: https://hootsuite.com/education

SUBSCRIBE to the Hootsuite YouTube...

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Related topics : free social media marketing webinars / social media marketing plan / social media marketing companies / social media advertising companies / social media management company

Best Practices for Maintaining Social Ads Campaigns

Learn some great techniques to optimize the effectiveness of your social media ads.

For more FREE training on Social Marketing, visit Hootsuite Academy today:

https://hootsuite.com/education

SUBSCRIBE to the Hootsuite YouTube channel:

https://www.youtube.com/user/hootsuite/?sub_confirmation=1

Find the Hootsuite Plan that’s right for you:

https://hootsuite.com/plans

Follow @Hootsuite:

Hootsuite Blog: https://blog.hootsuite.com/

Hootsuite Twitter: https://twitter.com/hootsuite

Hootsuite...

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Related topics : free social media training / social media marketing campaign plan / social media marketing companies / social media management company / manage social media

The Time-Saving Social Media Tool for Event Planning: A TEDx Case Study

Planning a large event can be very challenging and time-consuming; thankfully your social media efforts don't have to be. HootSuite is the perfect time-saving social media tool for event planning, bringing all of your conversations into one manageable space.

The organizers of TEDx Stanley Park in Vancouver, British Columbia, took on the challenge of building a major educational event from scratch. HootSuite allowed them to schedule posts in advance, and saved them valuable time that they used...

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Related topics : social media planning tools / social media monitoring tools free trial / social media management tools

Social Insights with Koka Sexton - The Art of Social Selling

Social media is transforming the sales game and LinkedIn is one of the big reasons why. If you're a B2B sales pro, you know the world's largest professional social network has become one of your most important resources.

We sat down with LinkedIn's Sr. Social Marketing Manager and social selling evangelist Koka Sexton to discuss how innovative sales organizations are leveraging the social web to find leads, develop relationships and speed up the traditional sales cycle.

Sales Teams all over...

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Related topics : arts organizations using social media / social media network marketing / manage social media / pro social marketing definition