Media & Money - Sports marketing Part 2
Senior Lecturer at GIBS, Michael Goldman joins us now to highlight how brands not involved in the World Cup can benefit from the event and the Executive for Marketing and Strategy at Trinergy, Hayden Townsend, will add his comments and views on this topic before getting in to trends in sports entertainment. Plus, Nancy Gwama; Head of Corporate Marketing for Samsung South Africa joins us for the discussion.
From: CNBCAfrica
Related topics : media sports marketing
Media & Money - Sports marketing Part 1
(www.abndigital.com)
Senior Lecturer at GIBS, Michael Goldman joins us now to highlight how brands not involved in the World Cup can benefit from the event and the Executive for Marketing and Strategy at Trinergy, Hayden Townsend, will add his comments and views on this topic before getting in to trends in sports entertainment. Plus, Nancy Gwama; Head of Corporate Marketing for Samsung South Africa joins us for the discussion.
From: CNBCAfrica
Related topics : media sports marketing